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12/2/2013

1
We are Living in an Interesting Time.
Where do most Data Scientists apply
their Magic?

We live in a targeted world. Advertisers need
efficient ways to sift through the volume of data.
For a CHANGE, should we think of using
BIG Data to solve Big PROBLEMS?
Time for Disrupting the Undisrupted.

Invented in 1816. Has not changed much since 1940.
Quiz
• What does Cyber mean?
• Who and when first used the term Cyber?
• Was it intended to mean computing in cloud?
Communication and
Guidance in:
Machines
Man (Animals)
Societies
To get to your goal,
you have to know where you are NOW.
Knowledge leads
to Information
which determines
relevant action.

Knowledge is a
product of Data
and Information.

Knowledge
Knowledge

Information

Data

Data
to
Action

Information

Action
Computing the Future
Astrology

To
Astronomical
Volumes of
Data
12/2/2013

10
We think differently in different
situations.

Scientific Theories

Scarcity
New Scientific Principle.
We think differently in different situations.

Abundance

Which one to select?
Correlation is Mother of Causality
Correlation is Not Causality
Correlation
Causality
(insight)

Hypothesis

Test

Experiment
Design
Disruption Time
Until recently, you
were a folder.

Now

You are Your Data.
Health = Genetics + Lifestyle
Topol: Creative Destruction of Medicine

Wireless
Sensors

Creative
Destruction

New Medicine

Mobile
connectivity,
Bandwidth

Internet

Genomics
Social
Networking

Imaging
Information
Systems

Old Medicine

Computing
Power, Data
Universe
Continuous Monitoring and
Contextualized Actions
• Continuous sensors creating ‘health persona’.
• Predictive techniques for preventive advice.
• Quantitative measurements for better
control.
Behavior Change is the Holy
Grail of Health Care
• Understanding personal actions in context.
• Creating Personal ‘Good Health Habits’ in
own eco-system.
• Contextual persuasive pervasive feedback.
• Connected: The Surprising Power of Our
Social Networks and How They Shape Our
Lives.
Context = Environmental + Personal
Ongoing Evaluation of Environmental Context
Environmental Pollution

Environmental Factors

Social Factors

Improved
Public Health

Data

Tracking
Network

Prevention

Sensors

Ongoing Evaluation of Personal Context
Personal Health
Effects
Connecting People to Appropriate
Sick People to Medical
Resources
Services
effectively, efficiently, and promptly
in given situations.
Information
Connecting
Aggregation Situation
People
Alerts
and
Detection
CompositionAnd
Queries
Resources

12/2/2013

21
EventShop : Global Situation Detection
Satellite

Database Systems

Data
Ingestion
and
aggregation

Situation
Recognition

Evolving Global Situation

Environmental
Sensor Devices
Social Network

Need- Resource Matcher
Resources

Data Sources

Internet of Things

Recommendation
Engine

….
Actionable Information

Needs

Personal EventShop
Wearable Sensors

Personal
Situation
Recognition

Data
Ingestion

Calendar

….

Database

Location

Persona

Evolving Personal Situation
An actionable abstraction of spatiotemporal characteristics.

23
From Observations to Situations

Observations

Observed State(Situations)

Real World Events
Billions of data sources.
Environment for
Selecting, and
Combining
appropriate sources to detect situations.
Prediction for Pro-active actions
Interactions with different types of Users
Decision Makers
Individuals
12/2/2013

25
12/2/2013

26
SLN for Disaster Management
Environmental

Experts

Social Sources
Disaster
Situation
Assimilation
and Control

Users

Internet of Things

Resources and
Historic Data

Information
Advice

Governmental Agencies
Flood
Shelter
Classify (Flood level - Shelter)

Twitter

Flood Level
Shelter

12/2/2013

28
12/2/2013

29
Asthma (Allergies)
26 Million Americans, 300 Million Worldwide,
have Asthma.
Asthma is under-diagnosed
and under-treated.
The causes of asthma are not
completely understood.
Lifestyle changes help as much as
medication.
Indoor Allergens

Chemical Irritants
Smoke

Asthma Triggers

Outdoor Allergens

Air Pollution
Everyone’s Respiratory Health is Different
Environmental

Experts

Social Sources

Users
Disaster
Situation
Assimilation
and Control

Internet of Things

Resources and
Historic Data

Governmental Agencies

All Users are
not EQUAL.
What defines a person?
Persona: Turning Disassociated
Data into Meaningful Information
Activities

AGGREGATED PERSONAL
ANALYTICS

Media

Communications

Sensors

Persona

35
Explosion of FITNESS Devices
CONTINUES

36
Wearable 2013:
Data Data Everywhere, nor any Insight to Use.

http://www.medhelp.org/
Health Persona Framework:
Humans Are Actuators.
Logical Sensor

Life
Event

Personicle

Fitness Tracking Sensors

Food
Event

Physiological Sensors

Kinetic
Event

HEALTH
PERSONA

Physiological
Event
In Chronicle Analytics, Time
Matters.
Events Matter More, however.
Life Event Ontology
Heterogeneous event streams
Drive

Walk

Walk

Drive

Personicle
Moves
Meeting in DBH room
3233

Meeting with
trainer in gym

Personal Calendar

Activity Level
Laleh at University Club

Drive

Meeting Work

Walk

Home

Walk

Foursquare

Exercise

Work

Drive Eating dinner

Personicle
Time
Personal EventShop Platform
Environmental
Factors

Personal Data Sources

Event Streams**
Nike Fuel
Moves app
Foursquare

Raw Data Streams

Input Data
Manager

Predictive
Data
Analytics

Evolving
personal
situation

Google
Calendar

Recom.
Engine

Actionable
Information

Asthma Attack
Symptoms &
Severity
Profile Info.
Asthma History

Data Streams *

Domain
knowledge

Persona

Data
Analytics
Personal Data Warehouse
Personicle

* location stream, activity stream, motion stream, calendar stream
** life-event stream, motion-event stream, physiological-event stream, food-event stream

43
Scenario 1.0: Showing all three data sources: Google Calendar, Moves and Nike+

Moves
Nike +

Google Calendar
Scenario 1.1: Showing Personicle for walking for attending a class

Personicle

I took 832 steps to walk
from APS to my Health
Informatics class in SSL!
Question: What Triggers My Asthma?

• Red: “Severe asthma attack”.
Personicle
Activity Stream

• Orange: High or very high activity level.
Insight: Exercise Triggers My Asthma
• Red: “Severe asthma attack”.
• Orange: High activity level.
• Exercise triggers my asthma!
Personicle
t1

Activity Stream

t2

t3

t4

t5
Finding Insights
• Blue: Shortness of breath. The lighter the
color, the worse the symptom.
• Green: Low air pollution.
• Red to Purple: High and very high air
pollution
• Exposure to polluted air is a risk factor
of asthma attack within X hour?
Personicle case 1
Personicle case 2
UCI Allergy/Asthma App
Triggers

How Do You Feel?

Recommendation

Symptoms
SHORTNESS OF BREATH
CHEST TIGHTNESS OR PAIN
COUGHING
WHEEZING

Stop Judging!
From Persona to Societal Health
Disease Modeling

Health Persona of
different people
Geographical
location
specifications
Disease
outbreak
Environmental
factors
Persona and Societal Health
Use Objective Massive Volume of Personal Data for Building
Better Disease Models.

Use Disease Model and Personal Data for Better Quality of
Life.
Smartphone is the Personalized 24/7
Recording Stethoscope

Finally Entering 21st Century.
Target: Global Health Care
Smartphones.

1.3 Billion

Middle 3.8 Billion

Bottom 2 Billion

Middle of the Pyramid
(MOP) – Almost
Smartphones

Next
Live EventShop and Collaboration
• Live EventShop Demo
– http://auge.ics.uci.edu/eventshop/

• Current Collaborators
– Cyber-Physical Cloud Computing Project
• NICT, NIST

– SLN4MOP Project
• Sri Lanka Farmers; Prof. Ginige in Sydney leading

– Open Source EventShop
• HCL

– Traffic Analysis
• Tsinghua University
Thanks.
jain@ics.uci.edu

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From health persona to societal health uci 131202

  • 2. We are Living in an Interesting Time.
  • 3. Where do most Data Scientists apply their Magic? We live in a targeted world. Advertisers need efficient ways to sift through the volume of data.
  • 4. For a CHANGE, should we think of using BIG Data to solve Big PROBLEMS?
  • 5. Time for Disrupting the Undisrupted. Invented in 1816. Has not changed much since 1940.
  • 6. Quiz • What does Cyber mean? • Who and when first used the term Cyber? • Was it intended to mean computing in cloud?
  • 8. To get to your goal, you have to know where you are NOW.
  • 9. Knowledge leads to Information which determines relevant action. Knowledge is a product of Data and Information. Knowledge Knowledge Information Data Data to Action Information Action
  • 11. We think differently in different situations. Scientific Theories Scarcity New Scientific Principle.
  • 12. We think differently in different situations. Abundance Which one to select?
  • 13. Correlation is Mother of Causality Correlation is Not Causality Correlation Causality (insight) Hypothesis Test Experiment Design
  • 14. Disruption Time Until recently, you were a folder. Now You are Your Data.
  • 15. Health = Genetics + Lifestyle
  • 16. Topol: Creative Destruction of Medicine Wireless Sensors Creative Destruction New Medicine Mobile connectivity, Bandwidth Internet Genomics Social Networking Imaging Information Systems Old Medicine Computing Power, Data Universe
  • 17. Continuous Monitoring and Contextualized Actions • Continuous sensors creating ‘health persona’. • Predictive techniques for preventive advice. • Quantitative measurements for better control.
  • 18. Behavior Change is the Holy Grail of Health Care • Understanding personal actions in context. • Creating Personal ‘Good Health Habits’ in own eco-system. • Contextual persuasive pervasive feedback. • Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives.
  • 19. Context = Environmental + Personal Ongoing Evaluation of Environmental Context Environmental Pollution Environmental Factors Social Factors Improved Public Health Data Tracking Network Prevention Sensors Ongoing Evaluation of Personal Context Personal Health Effects
  • 20. Connecting People to Appropriate Sick People to Medical Resources Services effectively, efficiently, and promptly in given situations.
  • 22. EventShop : Global Situation Detection Satellite Database Systems Data Ingestion and aggregation Situation Recognition Evolving Global Situation Environmental Sensor Devices Social Network Need- Resource Matcher Resources Data Sources Internet of Things Recommendation Engine …. Actionable Information Needs Personal EventShop Wearable Sensors Personal Situation Recognition Data Ingestion Calendar …. Database Location Persona Evolving Personal Situation
  • 23. An actionable abstraction of spatiotemporal characteristics. 23
  • 24. From Observations to Situations Observations Observed State(Situations) Real World Events
  • 25. Billions of data sources. Environment for Selecting, and Combining appropriate sources to detect situations. Prediction for Pro-active actions Interactions with different types of Users Decision Makers Individuals 12/2/2013 25
  • 27. SLN for Disaster Management Environmental Experts Social Sources Disaster Situation Assimilation and Control Users Internet of Things Resources and Historic Data Information Advice Governmental Agencies
  • 28. Flood Shelter Classify (Flood level - Shelter) Twitter Flood Level Shelter 12/2/2013 28
  • 30. Asthma (Allergies) 26 Million Americans, 300 Million Worldwide, have Asthma. Asthma is under-diagnosed and under-treated. The causes of asthma are not completely understood. Lifestyle changes help as much as medication.
  • 31. Indoor Allergens Chemical Irritants Smoke Asthma Triggers Outdoor Allergens Air Pollution
  • 32.
  • 33. Everyone’s Respiratory Health is Different Environmental Experts Social Sources Users Disaster Situation Assimilation and Control Internet of Things Resources and Historic Data Governmental Agencies All Users are not EQUAL.
  • 34. What defines a person?
  • 35. Persona: Turning Disassociated Data into Meaningful Information Activities AGGREGATED PERSONAL ANALYTICS Media Communications Sensors Persona 35
  • 36. Explosion of FITNESS Devices CONTINUES 36
  • 37. Wearable 2013: Data Data Everywhere, nor any Insight to Use. http://www.medhelp.org/
  • 38. Health Persona Framework: Humans Are Actuators. Logical Sensor Life Event Personicle Fitness Tracking Sensors Food Event Physiological Sensors Kinetic Event HEALTH PERSONA Physiological Event
  • 39. In Chronicle Analytics, Time Matters. Events Matter More, however.
  • 42. Drive Walk Walk Drive Personicle Moves Meeting in DBH room 3233 Meeting with trainer in gym Personal Calendar Activity Level Laleh at University Club Drive Meeting Work Walk Home Walk Foursquare Exercise Work Drive Eating dinner Personicle Time
  • 43. Personal EventShop Platform Environmental Factors Personal Data Sources Event Streams** Nike Fuel Moves app Foursquare Raw Data Streams Input Data Manager Predictive Data Analytics Evolving personal situation Google Calendar Recom. Engine Actionable Information Asthma Attack Symptoms & Severity Profile Info. Asthma History Data Streams * Domain knowledge Persona Data Analytics Personal Data Warehouse Personicle * location stream, activity stream, motion stream, calendar stream ** life-event stream, motion-event stream, physiological-event stream, food-event stream 43
  • 44. Scenario 1.0: Showing all three data sources: Google Calendar, Moves and Nike+ Moves Nike + Google Calendar
  • 45. Scenario 1.1: Showing Personicle for walking for attending a class Personicle I took 832 steps to walk from APS to my Health Informatics class in SSL!
  • 46. Question: What Triggers My Asthma? • Red: “Severe asthma attack”. Personicle Activity Stream • Orange: High or very high activity level.
  • 47. Insight: Exercise Triggers My Asthma • Red: “Severe asthma attack”. • Orange: High activity level. • Exercise triggers my asthma! Personicle t1 Activity Stream t2 t3 t4 t5
  • 48. Finding Insights • Blue: Shortness of breath. The lighter the color, the worse the symptom. • Green: Low air pollution. • Red to Purple: High and very high air pollution • Exposure to polluted air is a risk factor of asthma attack within X hour? Personicle case 1 Personicle case 2
  • 49. UCI Allergy/Asthma App Triggers How Do You Feel? Recommendation Symptoms SHORTNESS OF BREATH CHEST TIGHTNESS OR PAIN COUGHING WHEEZING Stop Judging!
  • 50. From Persona to Societal Health Disease Modeling Health Persona of different people Geographical location specifications Disease outbreak Environmental factors
  • 51. Persona and Societal Health Use Objective Massive Volume of Personal Data for Building Better Disease Models. Use Disease Model and Personal Data for Better Quality of Life.
  • 52. Smartphone is the Personalized 24/7 Recording Stethoscope Finally Entering 21st Century.
  • 53. Target: Global Health Care Smartphones. 1.3 Billion Middle 3.8 Billion Bottom 2 Billion Middle of the Pyramid (MOP) – Almost Smartphones Next
  • 54. Live EventShop and Collaboration • Live EventShop Demo – http://auge.ics.uci.edu/eventshop/ • Current Collaborators – Cyber-Physical Cloud Computing Project • NICT, NIST – SLN4MOP Project • Sri Lanka Farmers; Prof. Ginige in Sydney leading – Open Source EventShop • HCL – Traffic Analysis • Tsinghua University