2. BECAUSE MOST PEOPLE RESPOND MORE POSITIVELY TO
VISUAL CONTENT AS COMPARED TO WRITTEN
ONES, INSTAGRAM HAS BECOME ONE OF THE MOST
POPULAR SOCIAL MEDIA PLATFORMS ON THE INTERNET. WITH
HUGE NUMBER OF USERS THIS PLATFORM HAS, IT’S NO
SURPRISE THAT BUSINESSES WOULD USE IT AS PART OF THEIR
MARKETING CAMPAIGN.
HOWEVER, IT IS IMPORTANT TO KNOW HOW TO MANAGE AN
INSTAGRAM ACCOUNT FOR BUSINESS PURPOSES. LET ME
PROVIDE YOU WITH A SHORT TRAINING ON HOW TO
SUCCESSFULLY MANAGE YOUR INSTAGRAM FOR BUSINESS.
3. Get Real Followers
Instagram popularity is all about followers. Followers will not
only engage with your posts but will also get other people to
follow you as well. When businesses make their Instagram
account, they want to get as many random followers as
possible. Getting random followers is an initial step to gain
fame in order to get the attention of your target market.
4.
5. There are several methods to achieve this Instagram success;
perhaps the most common one is to buy real Instagram
followers. These accounts are real that people buy so that
their account already has engagements. Although it may be
weird to buy Instagram followers, some consider it as an
effective marketing technique as you will automatically
have real Instagram comments and likes. If you have several
comments on your posts, your account will look more
credible.
6. Choose your Hashtags Wisely
If you want to increase your popularity in Instagram, then the
first thing that you can do is to make use of hashtags. It is a
fast and powerful tool to attract attention in Instagram. With
the proper use of hashtags, your business will eventually gain
followers. If this happens, there is no reason for you to
even buy real Instagram followers, shares, likes, or real
Instagram comments.
7.
8. It is important to note that the purpose of using hashtags is to
get exposure to as many people as possible. In business, your
products will gain more attention if you use hashtags that are
popularly used by many, especially the ones used by
prominent people like celebrities or famous bloggers.
However, some people think that the more hashtags they
used in their posts, the more exposure their posts get. This is
not
9. Post Regularly but in Perfect Timing
When it comes to social media management, there is a rule
when it comes to posting on Instagram. Since you are
posting photos with catchy captions, you need to post
several times a day to keep people interested in your page.
The rule is to post at most 3 times a day (you can post a little
bit less to avoid getting spam). You also have to choose the
right time of the day to post. For that, consider who your
target market is so that you can anticipate their behavioral
patterns.
10. Make Use of High Quality and
Interesting Photos
Instagram is a social networking platform which is image-
based. Users of Instagram are naturally drawn to design and
the photo-sharing concept. For this reason, your photos
must be of great quality. If you want to achieve this, then you
should try taking photos of your products using the rear-
facing part of your camera instead of the front-facing one
(i.e., the one often used for selfies). Furthermore, your
photos will come out in a higher resolution if you make use
of the natural light. You may also consider hiring a
professional photographer to take photos of your products,
but you can try and learn some basic techniques in
photography to cut the cost.
11. Do not Overlook the Caption
The caption is probably one of the most important parts of
an Instagram post, next to the photo of course. A photo
without a good caption won’t become viral. If your post has
a catchy caption, then it will have more exposure, especially if
you use the right hashtags. Also, you can use some SEO
techniques on the caption so that your Instagram posts can
have more SEO value. Make your caption short but catchy
and relevant to your business.