1.
How to Lean
IXDA Sydney
Jake Causby
@jakecausby
Jason Davey
@p1x3lman

2.
THINK
MAKE
CHECK

3.
Yeah yeah, we get it but how?
Give me something I can work with!

4.
Three tools we use
1. Lean Canvas
2. Value Proposition Canvas
3. Hypothesis Validation Board
@jakecausby @p1x3lman

5.
Introducing...
THE PTA
Personal
Transportation
Assistant
(not an actual product and we do not own this image, source unknown)

6.
Lean Canvas
Value
proposition
Customer
segment
“Startups operate under conditions
of extreme uncertainty.”
– Eric Ries
Value proposition
Customer
segment
Travellers need
a way to get to
their terminal
gate - relaxed
& ready to fly
21 34
5
67
8
9
Non-Frequest
Travellers that
have a higher
degree of
stress at the
airport
Optimise your
airport time for
maximum
enjoyment and
never arrive at
your gate late
@jakecausby @p1x3lman

7.
Value Proposition Canvas
Start with what you know. Don’t be afraid to guess, but point out assumptions
Airport boredom
Arrive at
gate on timeTime at the
bar
“Drive thru”
margaritas
Autonomous
segway that
takes you to
your gate
Value proposition Customer segment
Meet new
people
@jakecausby @p1x3lman

8.
@jakecausby @p1x3lman

9.
Hypothesis Test Cards
TEST CARD
We believe: Air travellers are concerned about
getting to the gate on time
To verify that: We will set up an Autonomous
Segway stand next to the check-in counter,
using visuals and signage to entice air travellers
to take up the service
Measure: Percentage of travellers that enquire
about the service
We are right if: More than 20% of travellers are
satisfied
LEARNING CARD
We believed:
We observed:
From that, we learned that:
Therefore we will:
@jakecausby @p1x3lman

10.
@jakecausby @p1x3lman

11.
Learnings
VALIDATED
Great! We’re on our way
Now we know there’s
an appetite for our idea
Time to explore different
ways to execute the idea
INVALIDATED
Not FAIL: First Attempt In Learning
What did we learn? Make sure
everyone on the team learns
How does this affect your
VPC and Lean Canvas?
Document what you’ve learnt, regardless
@jakecausby @p1x3lman

12.
Double Diamond
you are here
But isn’t this a little
waterfallish?
@jakecausby @p1x3lman

13.
Parallel Diamonds
@jakecausby @p1x3lman

14.
Things you can do, starting tomorrow
Look for, and highlight, assumptions
“That’s an assumption”
“We believe”
“We need to validate that”
“How do you know for sure?”
“Are you sure you want to spend $10m on a guess?”
Get more scientific: Measure and record what you’ve validated or invalidated
Shared ownership of backlog: Design, Tech, Biz collaboration
@jakecausby @p1x3lman

15.
Adoption checklist
Find champion users
Get C-level sponsorship
Showcase success
Create a sense of urgency
Make it official
Get outside help
Start simple
Be opportunistic
Invest
Create risk-free spaces for
learning and experimentation
Bring the canvas into the
DNA of your organisation
Go beyond the ‘low-hanging’
fruits
Make sure you do proper
retrospectives. It’s going to
take a while to find your
rhythm
@jakecausby @p1x3lman

16.
Remember
1. Leaners gonna lean
2. Don’t lean too far, it looks ridiculous
3. Don’t use hyphens incorrectly
Jake Causby
@jakecausby
Jason Davey
@p1x3lman
Thank you! Any questions?