What is Lean UX? No really. I’ve read some stuff about it and it’s great in theory but I’m finding it hard to implement.
In a practical talk about how to apply the methodology, JD and JC will show you the tools and give you the inside story on how they’re using Lean UX in Westpac to kick goals. How do they test? How do they learn? How do they get the rest of the business to buy into their approach?
Who’s seen this? The principle behind it is... [explain briefly] Minimise waste / shorten feedback loop / ensure you’re building value / provide value sooner
But before we talk specifically about these tools, we’d like to introduce...
Lean Canvas was designed for entrepreneurs, not consultants, customers, advisors, or investors. That said, the entrepreneur can greatly benefit by engaging all of those people while validating their canvas.
Start with what you know. Don’t be afraid to guess, but point out assumptions There’s no rules about which canvas to use first Make the canvas as ‘actionable’ as possible The order of detail helps structure thinking around how to articulate your business (on a page)
Should we just put a photo of our board here?
Validation board is different to the progress board I like the fact that our validation board is different to this. Happy to include it though if you think it’s important C. yeah i like the progress and kanban-style of updates
JC (leaner) is at the stand and JD (traveller) approaches [asks questions] JD: Hi, what’s all this about? JC: Well, if you’re interested, our new PTA can make sure you to your gate on time. It can also take you via any cafe, bar or shop you wish along the way. JD: Sounds great, how does it work? JC: you just stand on it, enter the gate number and time you want to be there by. Then you enter the shops you wish to visit along the way. JD: What if I change my mind? What I need to go to the toilet? Sometimes that can happen without warning. I’m just going to walk. Thanks anyway.
In our example, (and you’ll need to test multiple customers, not just one) what did we learn?
We can see there’s interest for this product, but we clearly haven’t addressed a key concern customers might have, so we’ll need to iterate on this until we’ve addressed this fear.
But let’s say we’ve already done that...
Stakeholder test & research summary + scoping the timeline for releases
How to Lean
How to Lean
Yeah yeah, we get it but how?
Give me something I can work with!
Three tools we use
1. Lean Canvas
2. Value Proposition Canvas
3. Hypothesis Validation Board
(not an actual product and we do not own this image, source unknown)
“Startups operate under conditions
of extreme uncertainty.”
– Eric Ries
a way to get to
gate - relaxed
& ready to fly
have a higher
stress at the
airport time for
never arrive at
your gate late
Value Proposition Canvas
Start with what you know. Don’t be afraid to guess, but point out assumptions
gate on timeTime at the
takes you to
Value proposition Customer segment
Hypothesis Test Cards
We believe: Air travellers are concerned about
getting to the gate on time
To verify that: We will set up an Autonomous
Segway stand next to the check-in counter,
using visuals and signage to entice air travellers
to take up the service
Measure: Percentage of travellers that enquire
about the service
We are right if: More than 20% of travellers are
From that, we learned that:
Therefore we will:
Great! We’re on our way
Now we know there’s
an appetite for our idea
Time to explore different
ways to execute the idea
Not FAIL: First Attempt In Learning
What did we learn? Make sure
everyone on the team learns
How does this affect your
VPC and Lean Canvas?
Document what you’ve learnt, regardless
you are here
But isn’t this a little
Things you can do, starting tomorrow
Look for, and highlight, assumptions
“That’s an assumption”
“We need to validate that”
“How do you know for sure?”
“Are you sure you want to spend $10m on a guess?”
Get more scientific: Measure and record what you’ve validated or invalidated
Shared ownership of backlog: Design, Tech, Biz collaboration
Find champion users
Get C-level sponsorship
Create a sense of urgency
Make it official
Get outside help
Create risk-free spaces for
learning and experimentation
Bring the canvas into the
DNA of your organisation
Go beyond the ‘low-hanging’
Make sure you do proper
retrospectives. It’s going to
take a while to find your
1. Leaners gonna lean
2. Don’t lean too far, it looks ridiculous
3. Don’t use hyphens incorrectly
Thank you! Any questions?