This document discusses how niche content is becoming more mainstream. It notes that audiences now consume media whenever and wherever they want, rather than waiting for scheduled programming. It argues that brands, media publishers, and agencies should create passionate content for specific interests or communities, rather than trying to appeal to everyone. It also highlights how new technologies like apps, chatbots, videos and devices can engage audiences, but that technology alone is not enough - the focus should remain on creating valuable content for niches.
4. My point of view + My vocabulary
Brand
Media Publisher
Tech Platform
Professional Agency
Company who owned products & services
Passionate storyteller. E.g. Publishers, Bloggers, Influencers,
Entertainer, Content creator
Platform that allow you to reach & engage with relevant
audiences. E.g. Social Media, Recommendation engine
Partner who accelerate your success with marketing expertise.
E.g. Consultant, Agency
21. It’s merge.
Brand
Media Publisher
Tech Platform
Professional Agency
You are brand + You are
Media Publisher who create
valuable passionate content
for someone not everyone
45. What else we can do?
• Media business is hard to survive as a media channel
• Product / Service of the niche segment
• Production
• Agency
• Online, offline Academy
• Online, offline Publishing
• Merchandise
• E-Commerce
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46. It all about creating the value that serves your
niche, loyal community.
Being something important to your segment OR
being irrelevant and die.
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