James Burnes, Senior Digital Strategist & Principal of Project Brilliant, speaks to a need for digital strategy and how organizations must shift to compete in an always on, always connected society.
2. Today’s Objectives How is the Internet impacting your overall business strategy? How must your business shift to compete? Whatopporunitiesare you leaving on the table?
3. Are we in a time for evolution or transformation?
4. “The rate of internal change must be greater than the rate of external change, or the company will fall behind”- Jack Welch
15. Trust has transitioned to the Internet Source: Nielsen Global Online Consumer Survey, April 2009 JAMES BURNES, PROJECT BRILLIANT
16. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER JAMES BURNES, PROJECT BRILLIANT
17. Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally Mobile Broadband Subscriptions Fixed Broadband Subscriptions 2006 2008 2010 2012 Source: Ovum, Strategy Analytics, Ericsson
18. 51% 33% 1999 2005 2007 2009 2001 2003 2011 More Than Half of All Phone Sold Will Be “Smart” By the end of 2011
19.
20. We are living in an always on, everywhere connectedculture.
21. How do we identify opportunities for digital transformation?
22. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER JAMES BURNES, PROJECT BRILLIANT
23.
24. I don’t care if that’s the way you’ve always done things!
59. Your (WRITTEN) Plan Will Include: Audience Definition and segmentation Clearly defined strategies Tactical approach (which platforms, what we’ll do there, what tools we use, etc.) A budget Defined goals and metrics Scheduled reviews.
65. I can help you accelerate your initiatives.James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612
66.
67. James BurnesPrincipal & Senior Digital Strategist, Project BrilliantCEO & Mobile Strategist, Mobiltopiawww.projectbrilliant.com