How does a company create a social media and business strategy for the digital age? James Burnes, founder and principal of Project Brilliant presents to attendees of the Social Media Conference Northwest how organizations must create and implement a strategy to find success with social media.
7. Social Media Milestones March 2009, Nielsen study Reveals social media more popular than email MySpace.com launches Twitter Launches Personal ‘free’ web pages debut Facebook Launches 1997 2005 1999 2003 2009 1995 2001 2007 Blogware begins to take off Ning Launches YouTube launches Message boards for geeks everywhere Mass media starts focusing on “User Generated Content”
58. Your (WRITTEN) Plan Will Include: Audience Definition and segmentation Clearly defined strategies Tactical approach (which platforms, what we’ll do there, what tools we use, etc.) A budget Defined goals and metrics Scheduled reviews.