Collaboration between the Event Industries of the UK and China
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Presentation by Dr James Kennell given at the Zhejiang Global Exhibition Forum, Gangzhou, PRC, 1st November 2019
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Collaboration between the Event Industries of the UK and China
- 1. Dr James Kennell Business School Tourism Research Centre The Development of the UK Event Industry & Future Prospects for Collaboration with China
- 2. Founded in 1890 as the UK’s second Polytechnic University Became a University in 1992 One of the first UK Universities to offer Events Management BA, MA and PhD programmes in Events Management Top in London for Events Management (Good University Guide 2019)
- 9. Spending by those accompanying event attendees to business events is worth an additional £7.7bn
- 10. • 25,000 businesses & 530,000 jobs • Top ten event agencies in the UK have a turnover of more than £2bn • Events are driving more than £1bn of infrastructure investment • Events make up 35% of the Visitor Economy • 23.5% of all visit to the UK are business visits
- 12. Governance Innovations • Campaign led by National Tourism Office • Highly networked industry • Supportive tax environment • Government and Businesses working together • London Accommodation Charter • Private and Public investments • Transport • Venues • Digital infrastructure
- 13. Sustainability
- 23. 谢谢
Editor's Notes
- ‘Event Management in the Chinese Century’ With Dr Minguang Liu, Zhejiang International Studies University
- This the ‘Crystal Palace’, built as a specialist venue to host the Great Exhibition of 1851, in London It was the world’s largest exhibition at that point, and celebrated London’s status as the World’s most powerful economy at the time Unfortunately, it was destroyed by fire in 1936, and the site has been empty ever since But now, there are plans to reconstruct it as a world-leading exhibition venue, funded by a Chinese Billionaire! My aim today is to give you some context about the UK’s event industry and to share some thoughts about how the event industries in our countries can work together in the future
- I’ve shown some of London’s history of events, but now I’d like you to see this video to see what London has to offer the events industry in 2019
- The London welcome London Convention Bureau offers Introductions to relevant suppliers •Free, impartial and creative advice about suitable venues and hotels. •Assistance with short-listing venues •Travel advice for air, rail and city public transport, and chauffeur services •Assistance with regulatory compliance •Experience in implementing city-dressing programmes •Organisegroup orders of the contactless payment Oyster card for travel
- This is the logo for the UK Government’s campaign to promote the country as an international events destination. On the next two slides, I’m going to explain some of the key
- So, what does the UK offer to the Chinese Events Industry? UK VAT regulations mean that associations, corporate event organisers and business travellers could be entitled to a tax refund and reclaim 20% tax on transport, accommodation, venue hire, food and drinks, business entertaining, event costs and promotional marketing/advertising. London Accommodation Charter is an agreement between the London Convention Bureau and key hotels in the city to ensure that delegates get fair or discounted rates for accommodation during events, helping to change perceptions of London as an expensive destination
- The UK is a global leader in sustainable events The international standard for sustainable events was developed from London’s experience of hosting the 2012 Olympic and Paralympic Games Associations, agencies and event organisers can come to the UK to make their events greener and more appealing to markets who care about sustainability – especially younger markets and companies keen to promote their corporate social responsibility agendas
- Creativity is a key trend driving the events industry globally – delegates want event experiences to be more exciting, more meaningful and more memorable. Companies want their events to be more effective in engaging their audiences. The UK, and especially London, is home to World leading creative agencies – especially in the areas of experiential marketing and experience design 4 of the world’s top 40 Universities are in London and London is a European centre for innovation in new technologies, artificial intelligence and digital marketing Jack Morton for Nike, in Manila, Phillipines
- George P Johnson for TenCent Mindforum in Beijing
- Bompass and Parr for Westfield Shopping Centre
- Three areas that could be win-wins for collaboration between the event industries of China and the UK
- After a post 2008 downturn, incentive travel is growing, with length of stay and length of travel increasing (JD Power 2017) – develop incentive travel packages for high value UK firms
- Smart Events and Smart destinations, including 5G and AI – impacts on travel, audience sntimenet tracking, registrations ….
- The ICCA’s ‘Beyond Bidding’ Report shows us that, increasingly, cities and venues are able to make and influence decisions about attracting, supporting and hosting events. This is part of a general trend that sees businesses and entrepreneurial cities dealing with each other directly, and cities becoming the economic hubs of global commerce, rather than countries. Destinations add their own intellectual and economic capital – bringing in additional stakeholders and generating new business and knowledge around an event – increasing both its value and its appeal to potential attendees (IBTM 2018) There are huge opportunities for partnerships between cities, and regional destinations, and venues to work together on meeting market needs and creating new value, supported by the huge growth of air connections between the UK and China. In 2017, the two governments signed a deal to increase connections by a further 50%, especially to secondary and tertiary cities. This will take connection sup to 150 per week.
- Three areas that could be win-wins for collaboration between the event industries of China and the UK