Policy change and Tourism Policy in the United Kingdom
1. POLICY CHANGE AND
TOURISM POLICY IN THE
UNITED KINGDOM
Samantha Chaperon &
James Kennell
University of Greenwich,
UK
2. TOURISM POLICY MAKING – THE
STANDARD VIEW
Analysis of
Issues
Identification of
solutions
Consultation
Selection of
preferred
alternatives
Implementation
Evaluation of
policy
Dredge & Jenkins
(2007)
Tomsett & Shaw
(2014)
Hwang & Lee (2015)
Comprehensive
/ Bounded
Rationality
Vested
interests
External
shocks
3. PUNCTUATED EQUILIBRIUM
THEORY
Long periods of policy stability followed by short, intense periods of
policy change
Combines 2 perspectives
Role of policy communities
Agenda setting (Issue networks)
Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 Period 7 Period 8
Change
Time
Policy Change Policy
monopoly
Destruction
of policy
monopolies
Policy
monopoly
Gersnick (1991)
Baumgartner (2014)
4. WHY PUNCTUATED EQUILIBRIUM?
Often applied in other policy fields including Environmental Policy
(e.g. Speth & Repetto 2008), Health Policy (e.g. Givel 2006) and
Economic Policy (e.g. Breunig 2006)
Offers an opportunity to look at the tourism policy making process
from a new perspective, with a new set of tools
UK politics is going through a period of intense change
5. UK TOURISM POLICY – A TIMELINE
1999 – Tomorrow’s Tourism
2004 – Tomorrow’s Tourism Today
2008 – Winning – A Tourism Strategy
for 2012 and beyond
2011 – UK Government Tourism Policy
2015 - Backing the Tourism Sector: A
Five Point Plan
6. TOURISM POLICY CHANGE IN THE
UK (PE)
1997
Election
1999
Tomorrow's
Tourism
2001
Election
2004
Tomorrow's
Tourism
Today
2005
Election
2008
Winning
2010
Election
2011
Tourism
Policy
2015
Election
2015 Five
Point Plan
Change
Time
Policy Change
7. CHANGING POLICY COMMUNITIESPeriod1
Stability of
successive Labour
governments
Movement of
Tourism into
DCMS from DNH
Devolution
Establishment of
Tourism Alliance
Period2
Coalition
government
Conservative
Government
Tourism Industry
Council
Changes to NTOs
Period3
New period of
change starting
with Brexit
Kennell (2013), Kennell & Chaperon (2013)
8. CASE: POLICY COMMUNITIES
2010
• Plan to close one NTO
2011-2015
• New Tourism Policy
• Tourism moves from RDAs to new PPPs
• Massive cuts to public funding for tourism
• Tourism Industry Council formed
2015
• Review of NTOs
2016
• One NTO closed
Dinan & Coles (2012), Kennell & Chaperon (2013)
9. CASE: AGENDA SETTING (ISSUE
NETWORKS)
Campaign since 2011
Widespread industry support
National media attention
140 Members of Parliament
Blocked by policy
communities because:
“EU Rules”
“Methodological
differences”
“Parliamentary time”
Etc…
10. CONCLUSIONS
1. PE is useful for explaining periods of stability and change in
tourism policy
1. In other fields, PE explains the tension between Policy Communities & Issue
Networks
2. In UK Tourism policy, Issue Networks have very little power, whilst
Policy Communities are much more like the ‘iron triangle’ of US
politics
3. PE allows us to challenge the ‘shift to governance’ theory, in UK
Tourism Policy
1. Despite the rhetoric of consultation and engagement and the high level of issue
network activity
Generally uses incrementalist models of gradual policy change
Structural factors play a key role in prompting any significant changes
‘Policy cycle’ assumes a rationality and impartiality to the process
Does not always reflect the messiness and compromises of policy-making
Only ‘interest groups’ seems to represent vested interests, ignores interests of other actors
Conveyor Belt
In the USA, this is sometimes described as the ‘iron triangle’, a closed shop of executive, legislative and interest groups
In the UK, we’d probably call this the establishment
2010 – Conservative party coalition partner in government wanted to close Visit England (achieved 50% cut Kennell & Chaperon 2013)
2010 – Tourism development moves away from closed RDAs and becomes responsibility of new business-led PPPs – unsuccessful (Coles et al 2010, Kennell & Chaperon 2011)
2011 – new tourism policy put forward vision of new DMOs and new private sector funding for one NTO (Kennell & Chaperon 2013)
2011-2015 – Massive reduction in public sector funding for tourism
2014 – Tourism Industry Council formed
2015 – Review of the NTOs
2016 – One NTO closed