Hello, my name is James Carling, and I’m here today to convince you that my ideas for your brief present the best solution for your organisations needs. I have named my magazine ‘Plugged’.
The client I am producing my magazine for is The Northern Echo. Working for your company, I realise I will have to make sure that my magazine also appeals to your target audience. I understand that your target audience is different to mine, so I will...
Pitch- Plugged Magazine
‘delivers the latest news and reviews regardingtechnology and gadgets, in a way that willinterest the younger target audience, ratherthan bore them.’ James Carling
Brief- To create a magazine that isself-financed through sales and/oradvertising, which appeals to the16-25 age bracket• Target Audience• Production Values• Financial Pressure
Interested in products such as:• iPod/ iPhone• Laptops• Tablets• Smartphonesand brands including:• eBay• Blackberry• Apple• Facebook• Twitter
Technology & GadgetsExample from Stuff Magazine: Biggest gap was for technology magazines• 1st & 2on T3Person Narrative Based nd & Stuff, world leading technology magazines• Colloquiallatest technology, and future Write about language• Bright colours possibilities• Puns
Languagemore relevant Imagery –eye catching Kicker-‘short & sweet’ Too muchtext Not stuck tocolour scheme Not colourfulenough, lookstoo bland
My magazine will be distributed in: Universities Colleges Local computer/ technology shops In terms of printing: Size: A4 Quality: 130 g/sm 32pp
Big and bold so Identical, thereforeSell lines usingaudience look professionalboth picturesimmediately knowand textthe product Female model used, appeals toMain sell line both males andincludes question females
SnapshotsLarge of productsimageandmasthead Chance for readers to be involved Descriptive Professional language opinion
Mastheaduses Imagesmagazine used tofont break up textPlay withimage GiveTwo preview ofcolumns product
Although profit is small, brand image will be 7935 built 7352 Variety of costs involved in creating the magazine: Make-up Artist: £70 583 Studio Rental: £120Expenditure Income Profit Graphic Design: £1250 Printing: £2986