3. TARGET MARKET PROFILE VS
CUSTOMER PERSONA
Target Market
Profile
Customer Persona
Geographics
Name
Psychographics
Face
Demographics
Life
Personality
4. 9 Key Components for
Customer Personas
1.
Gender
2.
Age
3.
Profession
4.
Financial Situation
5.
Purpose
6.
Education
7.
Free Time
8.
Buying Decision
9.
Shopping Habits
11. Free Time
How do they spend
their free time
Hobbies
Interests
TV Shows/Movies
Eating Habits
Music
Books
12. Buying Decision
What factors affect
their decision to buy
Price
Features
Usability
Customer Service
Re-sell Value
13. Shopping Habits
What else do they
buy
What else can you
offer them
What else are they
looking for
14. HOW CUSTOMER PERSONAS
HELP
1. Address specific people
2. Address specific problems
3. Address specific beliefs
4. Pinpoint accurate placement
5. Showcasing the right price range
16. WHERE TO START
1. Look Internally – What do you already
know
2. Look Externally – What do others know
3. Ask your customers – They know
themselves better then anyone