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Trends Talk 2013 – Digital Marketing

Presented By
James Loveys Chris Kane
@jamesloveys @ckane1991
“A periodic, comprehensive, systematic, and
independent examination of the organization's
marketing environment, internal ...







Find opportunities
Locate Issues
Short and Long term goals/solutions
Implementation of marketing plans
Revisio...
1.
2.
3.
4.
5.
6.

Reach
Architecture
Content
Conversion
Integration
Measurement


Organic Search
 Branded, Category, Industr

y



Paid Search
 Impressions and Clicks



Email
 Opens, Clicks, Boun...
CHANNEL DESIGN, STRUCTURE
AND FUNCTIONALITY



Website Usability
 Presentation
 Load Times
 Link Integrity
 Navigatio...
PROCESS + ASSETS



Content Strategy



Formats:






Text
Video
Photos
Audio
Applications
TURNING VISITORS INTO
CUSTOMERS



The Conversion
Funnel



Forms



Clear Call to Actions
CONNECTION OF ALL
ONLINE/OFFLINE ASSETS



Website + Social
Media



Cross linking of
Social Media



Offline Activitie...
OBJECTIVES, METRICS AND
PERFORMANCE



Objectives
 Awareness, Influence, Enga

gement, Action



Metrics/Performance

...
James Loveys
@jamesloveys

Chris Kane
@ckane1991
The Importance of a Digital Audit - Trends Talk 2013
The Importance of a Digital Audit - Trends Talk 2013
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The Importance of a Digital Audit - Trends Talk 2013

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What is a Digital Marketing Audit, How it can help your business and 6 key components of a successful digital audit (The 6 components originally by MARK SMICIKLAS)

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The Importance of a Digital Audit - Trends Talk 2013

  1. 1. Trends Talk 2013 – Digital Marketing Presented By James Loveys Chris Kane @jamesloveys @ckane1991
  2. 2. “A periodic, comprehensive, systematic, and independent examination of the organization's marketing environment, internal marketing system and specific marketing activities”----Philip Kotler
  3. 3.      Find opportunities Locate Issues Short and Long term goals/solutions Implementation of marketing plans Revisions unreasonable plans/goals
  4. 4. 1. 2. 3. 4. 5. 6. Reach Architecture Content Conversion Integration Measurement
  5. 5.  Organic Search  Branded, Category, Industr y  Paid Search  Impressions and Clicks  Email  Opens, Clicks, Bounces  Social Media  Likes, Follows, Subscribers, Views ORGANIC + PAID EXPOSER ACROSS DIGITAL CHANNELS
  6. 6. CHANNEL DESIGN, STRUCTURE AND FUNCTIONALITY  Website Usability  Presentation  Load Times  Link Integrity  Navigation  Social Channels
  7. 7. PROCESS + ASSETS  Content Strategy  Formats:      Text Video Photos Audio Applications
  8. 8. TURNING VISITORS INTO CUSTOMERS  The Conversion Funnel  Forms  Clear Call to Actions
  9. 9. CONNECTION OF ALL ONLINE/OFFLINE ASSETS  Website + Social Media  Cross linking of Social Media  Offline Activities  Print, Radio, TV
  10. 10. OBJECTIVES, METRICS AND PERFORMANCE  Objectives  Awareness, Influence, Enga gement, Action  Metrics/Performance  Reporting Protocols
  11. 11. James Loveys @jamesloveys Chris Kane @ckane1991

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