What are memes? And why do they matter?
Grumpy Cat, Doge, Unflattering Beyoncé or Sad Keanu: like it or not, these and many more memes are now part of our culture. This presentation explains the most popular ones, and tells how some - lolcats, for example - have helped build new media empires. Stuck with memes? Look no further!
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Know your memes: Understanding internet humour
1.
2. meme
an internet information generator, especially of
random or contentless information
(From the Greek mimëma, ‘something imitated’)
source: urbandictionary.com
3.
4. Grumpy Cat
1.96m views on Know Your Meme (KYM)
Discovered in 2012, now has t-shirts, toys, drinks
(grumppachino) & a film!
5.
6. One does not simply
walk into Mordor
1.6m KYM views
From 2001 film The Lord of the Rings: The Fellowship
of the Ring
Google Maps now references this meme between
‘The Shire’ & ‘Mordor’ in the US
11. Unflattering Beyoncé
341k KYM views
Went viral when publicist asked Buzzfeed to remove photos,
deemed ‘unflattering’ (goes to show…)
Bonus gif: http://i2.kym-cdn.
com/photos/images/newsfeed/000/503/722/0a0.gif
12.
13. Condescending Wonka
787k KYM views
Based on Gene Wilder’s 70s Willy Wonka…
…meme culture made him condescending
14.
15. Scumbag Steve
Nearly 4m KYM views
A random picture, taken by Blake Boston’s mother!
Now a global superstar, with music career about to
take off
16.
17. Overly Attached Girlfriend
3.8m KYM views
From a Justin Beiber fan parody video with creepy,
jealous lyrics - instantly got 1.35m views.
Self-made meme!
Laina Morris is now a star
18.
19. Trollface and Rage Guy
8.9m & 2.6m KYM views respectively
Originally from super-crude comics
Now two of the most emblematic memes out there
20.
21. Sad Keanu
2m KYM views
Random paparazzi shot of actor turned into meme
Variants: Happy Keanu, Tai Chi Keanu, Keanu Helmet
22.
23. Nyan Cat
2m KYM views
Originally a video… which has 114m YouTube views!
A 10-hour version also exists…
Not Japanese! But the music is…
24.
25. Doge
9.3m KYM views, despite emerging only late 2013
Originally a photo of a Japanese teacher’s Shiba Inu
Augmented with text in comic sans (the most-hated
font on the internets!)
Now has own virtual currency: Dogecoin
28. Cheezburger: a
media empire
built on memes!
- Launched in 2007
- 50 sites
- 400 million
pageviews/month
- Ben Huh regularly
speaks at major
tech/media
conferences
(MIPTV, LeWeb)
29. Alex from Target:
true/fake meme
phenomenon
- Tweeted Nov 2
- #AlexFromTarget
trended next day
- 316,000 followers
overnight
(now 600,000)
- Marketing company
claimed credit
- They were lying!
30. Grumpy Cat:
global megastar
- Starring in own movie,
Grumpy Cat’s Worst
Christmas Ever (photo)
- Featured on
American Idol
- 214,000 Twitter
followers, 1.1m
Facebook fans
- Merchandising, etc…
31. Anything can be funny on the internet
(for better or for worse)
Memes can go viral & create stars overnight
Copyright? Schmopyright
Anyone can make a meme… even you!
Like them or not, they are part of our culture…
33. Further reading!
Where memes start: http://www.quickmeme.com
Where memes finish: http://knowyourmeme.com
Editor's Notes
Grumpy Cat: 1.96m KYM views, 1.1m Facebook fans
Discovered in 2012, now has t-shirts, toys, drinks (grumppachino) & a film!
One does not simply walk into mordor: KYM views: 1.6m
From 2001 film The Lord of the Rings: The Fellowship of the Ring
Google Maps now includes a note to this effect between « The Shire » and « Mordor » in the US
Brace yourself/Imminent Ned. KYM views: 600k
Based on Game of Thrones’ « Winter is Coming »
Unflattering Beyonce: 341k KYM views
Went viral when publicist asked Buzzfeed to remove photos, deemed « unflattering » (goes to show…)
Hilarious gif: http://i2.kym-cdn.com/photos/images/newsfeed/000/503/722/0a0.gif
Condescending Wonka: 787k KYM views
Scumbag Steve: nearly 4m KYM views
A random picture taken by Blake Boston’s mother! Now a global star, thanks to the internets
Overly Attached Girlfriend: 3.8m KYM views
From a Justin Beiber fan parody video with creepy, jealous lyrics - https://www.youtube.com/watch?v=Yh0AhrY9GjA - instantly got 1.35m views. Self-made meme!
Laina Morris is now a star
Rage Guy: 2.6m KYM views
From a comic originally about.. Going to the toilet
This example also features Trollface, another recurring meme & one of the biggest (8.9m KYM views). It’s a troll.
Sad Keanu: 2M KYM views
Variants: Happy Keanu, Tai Chi Keanu, Keanu Helmet
Nyan Cat: 2M KYM views
Video - https://www.youtube.com/watch?v=QH2-TGUlwu4 – has 114 million views! A 10-hour version also exists…
Not Japanese! But the music is
Doge: 9.3m KYM views despite only emerging late 2013
Photo of a Japanese teacher’s Shiba Inu dog; texts added in comic sans, the most ridiculed font on the internets
Now has own virtual currency: Dogecoin!