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CREDENTIALS
2021
-
D&A
PUBLIC
RELATIONS
SA
DE
CV
At D&A we are committed to
connecting people with our brands
through experiences that build trust
and communication ties in different
environments.
* SOURCE: MERCA 2.0- National Agencies Ranking 2020
TOP
Years of Experience One of the best 10 PR agencies
in Mexico*
We have an International
Network of Agencies
Offering integral communication services in a constantly evolving ecosystem in online
and of
fl
ine platforms that build a new narrative between brands and consumers.
With of
fi
ces in Mexico and
United States /Houston Tx
+30
Who have trusted in us
CLIENTS
We have coverage in all Spanish
speaking countries.


With an international network of communication and
public relations agencies in USA, Spain, Central America,
Caribbean and Latin America.
D&A NETWORK
Integral Communication
SERVICES
Public


Relations
Corporate
Communication
Digital


Strategy
Media & Campaign
Strategies
Social Media


Content &
Management
We generate valuable alliances for our
clients with actions such as media,
opinion leaders, organizations and
people of interest approaches that
strengthen the communication and
marketing strategy of the companies.
PUBLIC


RELATIONS
Creation and execution of communication plans
at a Corporate level for brands, as well as for
executives in relation to:


- Institutional Communication


- Internal Communication


- Organizational Communication


- B2B Positioning


- Executives and C-Levels Positioning


CORPORATE


COMMUNICATION
We generate integral solutions in the digital
ecosystem focused on the communication about:


- Websites & Landing Pages


- Content


- Search Engines positioning


- Social Media


- Mobile Apps


- Permission Marketing


- Online Advertising


- Base Location Marketing
DIGITAL


STRATEGY
Relationship with media for the development of
Media Plans, management, negotiation, buying and
follow up for the implementation of our clients’
campaigns in digital, print, exteriors, radio and TV.
MEDIA


STRATEGY
Social Media strategies for brands and people:


- Content Management


Content Strategy, Production and Implementation.


- Community Management


Conversations management and client support.


SOCIAL MEDIA
01
02
03
04
05
06
07
08
METHODOLOGY
Brand Strategy/


Work Plan
Definition of brand’s
Spokesperson & Advisory
Media, KOL’s, Influencers &
Audience Mapping
Production of Content
& Brand Documents
Strategy Execution
Monitoring, Results,
Findings and Follow up
steps
Brand Key
Messages
Project & Content
Timeline
D&A TEAM
All of the above is possible thanks to the best team possible,


highly engaged and capable, but above all we are boosted by the love of what we do day by day.
PORTFOLIO
Some examples of our work
NATIONAL TEAM
JERSEY LAUNCH
As the Public Relations agency of adidas performance in Mexico,
we managed the media strategy for all the brand’s communication
at a local, regional and global level.
REACH: 60 M


PUBLICATIONS: 251
INTERNAL
COMMUNICATION
As the Internal Communication agency of Johnson &
Johnson we are in charge of the creative development,
strategy and execution of their internal campaigns in all
sectors: Consumer Health, Cross Sector and Medical
Devices for Mexico and LATAM.
PUBLIC
RELATIONS
As the Public Relations agency for OPPO Mexico, we are in charge
of their media and in
fl
uencers strategy, annual campaigns,
strategic alliances, product launches and participation in global
technology events..
KRISPY KREME &
BARBIE
We work together with different brands looking for alliances that
allow us to meet objectives that are aligned with our client’s
strategies. In order to achieve this, we create strategies that
organically integrate, that communicate the best of both brands
and strengthen their positioning.
STRATEGIC PR
We work with the different brands of CONAGRA BRANDS Mexico in
the development of communication strategies for media and
in
fl
uencers for: ACT II, PAM, Hunt’s, Del Monte, Reddi Wip and
Duncan Hines.
INTEGRAL
COMMUNICATION
We are a digitalized agency that operates communication projects in
online and of
fl
ine environments, managing Public Relations projects,
Media advertising, Digital advertising, and Social Media for Mexico,
Central America and Caribbean.
BRAND
POSITIONING
We work with the brand portfolio of great companies both mexican
and global generating valuable alliances with media, key opinion
leaders, in
fl
uencers and people of interest for the brands.
FOOD
FESTIVALS
We are in charge of the creativity and execution of activities
with media and in
fl
uencers in all seasonal events and Food
Festivals for the brands all year long.


REACH: 69 M


PUBLICATIONS: 681
DIGITAL
COMMUNICATION
Development of a digital strategy for the launch of “El desafío de los
CXO’s en las Transformación Digital” report with Mexico, Colombia
and LATAM editions, focused on technology leaders in the region
with a 100% digital strategy.
Report
Development
Landing Page


Development
Digital Campaign &
Media Plan
We design models for the prevention, management and operation in brands’ crisis,
through protocols, operational
fl
ows, contingency plans and crisis handbooks, to
safeguard the integrity of the brands and people in the online and of
fl
ine
environments.
CRISIS &
CONTINGENCY
MANAGEMENT
PLAYTIME LEGO
REACH: 60 M


PUBLICATIONS: 251
We create a communication environment for all our brands’ events working
on the before, during and after with a set of activities that involve the brand,
media and in
fl
uencers, so they become a resounding success every year.
MEDIA
LIFESTYLE & ENTERTAINMENT
MAGAZINES & DIGITAL RADIO & TV INFORMATIVE & DIGITAL
• GQ


• OZ MAGAZINE


• ESQUIRE


• LIFE & STYLE


• FORBES


• LIFE


• AIRE


• HOTBOOK


• ESTILO Y VIDA


• LORENA


• VIAJANDO


• THE HAPPENING


• DESIGN HUNTER


• MOI


• MÁS ESTILO MÁS


• DISTRITO MAGAZINE


• EXPANSIÓN
• EDDIE WARMAN


• MARTHA DEBAYLE


• SEGMENTOS ADN40


• SEGMENTOS TELEVISA


• SEGMENTOS TV AZTECA


• SEGMENTOS RADIOFÓRMULA
• ESTILO DF


• EL UNIVERSAL


• REFORMA


• MILENIO


• EXCELSIOR


• SDP- EN EL SHOW


• HERALDO PANORAMA
LIFESTYLE MEDIA
MARKETING & BUSINESS
MAGAZINES & DIGITAL RADIO & TV INFORMATIVE & DIGITAL INFORMATIVE
• ALTO NIVEL


• BUSINESS CONEXIÓN


• ENTREPRENEUR


• FORBES


• FORTUNA


• MERCA20


• VUELO DIGITAL


• INFORMA BTL


• LÍDERES


• MUNDO EXECUTIVO


• DINERO EN IMAGEN
• MILENIO


• GIANCO ABUNDIS


• NEO


• IMAGEN RADIO


• FÓRMULA NEGOCIOS


• FÓRMULA FINANCIERA


• SALUD, DINERO Y AMOR


• RED EMPRESARIAL
• MARKETHINK


• CLAN MARKETING


• RCE


• EL EMPRESARIO


• CONEXIÓN 360


• AMERICA ECONOMÍA
• REFORMA


• EXCELSIOR


• MILENIO


• HERALDO


• LA JORNADA


• EL ECONOMISTA


• EL FINANCIERO


• EL SEMANARIO
MKT & BUSINESS MEDIA
SPORTS
MAGAZINES & DIGITAL INFORMATIVE & DIGITAL AUTOMOTIVE
•MEDIO TIEMPO


•JUAN FUTBOL


•ANALISTAS


•FAN10


•CRACKS


•RECORD


•LA AFICIÓN


•GOAL


•FUTBOL SAPIENS


•JON BARBÓN


•FUT-BALLERS


•FRIDA POP


•NACIÓN DEPORTES


•ABC FUTBOL


•W RADIO DEPORTES


•FUTBOL TOTAL


•FUTBOL AHORA


•EL UNIVERSAL DEPORTES


•CÓDIGO FUTBOL


•TITANES


• VIVA BASKET


•SNEAKER GAME


•SOY CORREDORA


•EL UNIVERSAL DEPORTES


•TITANES


• VIVA BASKET


•SNEAKER GAME


•SOY CORREDORA


• FOX PORTS


• CLARO SPORTS


• DIGITALES


AL VOLANTE


• MOTORPASIÓN MÉXICO


• AUTOCOSMOS


• AUTODINÁMICO


• AUTOSHOW TV


• AUTOBILD


• AUTOLOGÍA


• MEDIO TIEMPO


• ESPN


• ABC DE FUTBOL


• FAN 10


• ANALISTAS


• AUTOMOVIL PANAMERICANO


• INDICADOR AUTOMOTRIZ


• VISIÓN AUTOMOTRIZ


• ALIANZA AUTOMOTRIZ


• MOTOR Y VOLANTE
SPORTS MEDIA
TECHNOLOGY
MAGAZINES & DIGITAL RADIO & TV INFORMATIVE & DIGITAL TECH SUPLEMENTS
• EXPANSIÓN


• CONOZCA MÁS


• REVISTA DIGITAL UNIVERSITARIA


• VOZ UNIVERSITARIA


• IPADE


• XATACA


• GAME OVER


• LEVEL UP


• TIERRA GAMER


• THE TOP COMIC MINISCAPE
• MULTIMEDIOS


• OYE DIEGO GIL


• HOY EN EL TEC


• LA HORA DEL TECH


• RADIOCENTRO


• REPORTE 98.5


• RADIO 7


• RADIO FÓRMULA


• EN CONCRETO
• IMAGEN DIGITAL


• 24 HORAS


• BLOOMBERG


• VISIÓN GLOBAL


• CÓDIGO ESPAGUETTI


• ADDICT WARE


• TEK PULSE


• ON DIGITAL


• T3


• IT MAGAZINE


• CNN CLIX


• VISIÓN GLOBAL


• SOCIAL BITS


• SOPITAS


• GADGETS


• PARÉNTESIS
• EL UNIVERSAL TECH BIT


• EL ECONOMISTA-STARTUP


• EXCÉLSIOR HACKER


• REFORMA GADGETS


• EL HERALDO


• EL SOL DE MÉXICO


• CRÓNICA


• MILENIO


• MÁS X MÁS


• PUBLÍMETRO
TECH MEDIA
FOODIES
MAGAZINES & DIGITAL RADIO & TV INFORMATIVE & DIGITAL DIGITAL
• FOOD & PLEASURE


• FOOD & WINE


• BUENA MESA


• CATA GOURMET
• EDIE WARMAN


• FORMULA DESIGN


• PRIMITIVO OLVERA


• W RADIO


• DAVID BARRAGÁN
• CRONICAS DEL SABOR


• THE BRUNCH


• FOODGRAPHIE


• MUSEO DEL HAMBRE


• MOTHER OF GASTRONOMY


• PANDA FOODIE


• RESTAURANTES DE MÉXICO


• FAT FOODIES


• EL GOURMET


• LO MÁS RECOMENDABLE


• EL BUEN COMER
• MONCHI TIME


• SOY GLOTÓN


• GORDOS PROFESIONALES


• COMIDISTAS


• MESA PARA DOS


• SOY COMELÓN


• GASTROGRAM


• FATO FOODIES


• CON ANTOJO


• TASTE OF CDMX


• MOST WANTED
FOODIES MEDIA
BEAUTY & LIFE STYLE
MAGAZNIES & DIGITAL
• HARPERS BAZAR


• QUIÉN


• CARAS


• RSVP


• CLASE


• CDMX CONECTION


• BLUE & BLANK


• GLOBAL COM GROUP


• 15 A 20


• VEINTITANTOS


• VOUGE CENTRAL


• COSMOPOLITAN


• GLAMOUR


• GRAZIA


• KENA


• LIFE & STYLE


• L OFFICEL
• MARIE CLAIRE


• MEN’S HEALTH


• NOTAS PARA TI


• ROLLING STONE


• SALUDABLE


• SEVENTEEN


• STATUS


• VANINDADES


• GATOPARDO


• HEDONÉ


• GUÍA DE ENTRETENIMIENTO


• NIVEL UNO


• ISTYLE


• FASHION HALL


• GENTELMAN


• LOCAL


• REVISTA FORUM


• ESCENARIOS


• MUJER DE 10


• LIZZIE CASTEL


• COOL HUNTER MX


• OPEN ADDICTION


• ESTILO DF


• HUFF POST


• DESFACHATADOS


• BLOG DE JESS


• MINI ENTRETENIMIENTO


• CINE INFORMACIÓN Y MÁS


• TIEMPO LIBRE


• REVISTA R


• EFECTO CAPITAL


• CHILANGO


• DONDE IR
BEAUTY MEDIA
Wehopetoseeyousoon….
¡THANKYOU!

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D&A Credentials

  • 2. At D&A we are committed to connecting people with our brands through experiences that build trust and communication ties in different environments.
  • 3. * SOURCE: MERCA 2.0- National Agencies Ranking 2020 TOP Years of Experience One of the best 10 PR agencies in Mexico* We have an International Network of Agencies Offering integral communication services in a constantly evolving ecosystem in online and of fl ine platforms that build a new narrative between brands and consumers. With of fi ces in Mexico and United States /Houston Tx +30
  • 4. Who have trusted in us CLIENTS
  • 5. We have coverage in all Spanish speaking countries. With an international network of communication and public relations agencies in USA, Spain, Central America, Caribbean and Latin America. D&A NETWORK
  • 7. We generate valuable alliances for our clients with actions such as media, opinion leaders, organizations and people of interest approaches that strengthen the communication and marketing strategy of the companies. PUBLIC RELATIONS
  • 8. Creation and execution of communication plans at a Corporate level for brands, as well as for executives in relation to: - Institutional Communication - Internal Communication - Organizational Communication - B2B Positioning - Executives and C-Levels Positioning CORPORATE COMMUNICATION
  • 9. We generate integral solutions in the digital ecosystem focused on the communication about: - Websites & Landing Pages - Content - Search Engines positioning - Social Media - Mobile Apps - Permission Marketing - Online Advertising - Base Location Marketing DIGITAL STRATEGY
  • 10. Relationship with media for the development of Media Plans, management, negotiation, buying and follow up for the implementation of our clients’ campaigns in digital, print, exteriors, radio and TV. MEDIA STRATEGY
  • 11. Social Media strategies for brands and people: - Content Management Content Strategy, Production and Implementation. - Community Management Conversations management and client support. SOCIAL MEDIA
  • 12. 01 02 03 04 05 06 07 08 METHODOLOGY Brand Strategy/ Work Plan Definition of brand’s Spokesperson & Advisory Media, KOL’s, Influencers & Audience Mapping Production of Content & Brand Documents Strategy Execution Monitoring, Results, Findings and Follow up steps Brand Key Messages Project & Content Timeline
  • 13. D&A TEAM All of the above is possible thanks to the best team possible, highly engaged and capable, but above all we are boosted by the love of what we do day by day.
  • 15. NATIONAL TEAM JERSEY LAUNCH As the Public Relations agency of adidas performance in Mexico, we managed the media strategy for all the brand’s communication at a local, regional and global level. REACH: 60 M PUBLICATIONS: 251
  • 16. INTERNAL COMMUNICATION As the Internal Communication agency of Johnson & Johnson we are in charge of the creative development, strategy and execution of their internal campaigns in all sectors: Consumer Health, Cross Sector and Medical Devices for Mexico and LATAM.
  • 17. PUBLIC RELATIONS As the Public Relations agency for OPPO Mexico, we are in charge of their media and in fl uencers strategy, annual campaigns, strategic alliances, product launches and participation in global technology events..
  • 18. KRISPY KREME & BARBIE We work together with different brands looking for alliances that allow us to meet objectives that are aligned with our client’s strategies. In order to achieve this, we create strategies that organically integrate, that communicate the best of both brands and strengthen their positioning.
  • 19. STRATEGIC PR We work with the different brands of CONAGRA BRANDS Mexico in the development of communication strategies for media and in fl uencers for: ACT II, PAM, Hunt’s, Del Monte, Reddi Wip and Duncan Hines.
  • 20. INTEGRAL COMMUNICATION We are a digitalized agency that operates communication projects in online and of fl ine environments, managing Public Relations projects, Media advertising, Digital advertising, and Social Media for Mexico, Central America and Caribbean.
  • 21. BRAND POSITIONING We work with the brand portfolio of great companies both mexican and global generating valuable alliances with media, key opinion leaders, in fl uencers and people of interest for the brands.
  • 22. FOOD FESTIVALS We are in charge of the creativity and execution of activities with media and in fl uencers in all seasonal events and Food Festivals for the brands all year long. REACH: 69 M PUBLICATIONS: 681
  • 23. DIGITAL COMMUNICATION Development of a digital strategy for the launch of “El desafío de los CXO’s en las Transformación Digital” report with Mexico, Colombia and LATAM editions, focused on technology leaders in the region with a 100% digital strategy. Report Development Landing Page Development Digital Campaign & Media Plan
  • 24. We design models for the prevention, management and operation in brands’ crisis, through protocols, operational fl ows, contingency plans and crisis handbooks, to safeguard the integrity of the brands and people in the online and of fl ine environments. CRISIS & CONTINGENCY MANAGEMENT
  • 25. PLAYTIME LEGO REACH: 60 M PUBLICATIONS: 251 We create a communication environment for all our brands’ events working on the before, during and after with a set of activities that involve the brand, media and in fl uencers, so they become a resounding success every year.
  • 26. MEDIA
  • 27. LIFESTYLE & ENTERTAINMENT MAGAZINES & DIGITAL RADIO & TV INFORMATIVE & DIGITAL • GQ • OZ MAGAZINE • ESQUIRE • LIFE & STYLE • FORBES • LIFE • AIRE • HOTBOOK • ESTILO Y VIDA • LORENA • VIAJANDO • THE HAPPENING • DESIGN HUNTER • MOI • MÁS ESTILO MÁS • DISTRITO MAGAZINE • EXPANSIÓN • EDDIE WARMAN • MARTHA DEBAYLE • SEGMENTOS ADN40 • SEGMENTOS TELEVISA • SEGMENTOS TV AZTECA • SEGMENTOS RADIOFÓRMULA • ESTILO DF • EL UNIVERSAL • REFORMA • MILENIO • EXCELSIOR • SDP- EN EL SHOW • HERALDO PANORAMA LIFESTYLE MEDIA
  • 28. MARKETING & BUSINESS MAGAZINES & DIGITAL RADIO & TV INFORMATIVE & DIGITAL INFORMATIVE • ALTO NIVEL • BUSINESS CONEXIÓN • ENTREPRENEUR • FORBES • FORTUNA • MERCA20 • VUELO DIGITAL • INFORMA BTL • LÍDERES • MUNDO EXECUTIVO • DINERO EN IMAGEN • MILENIO • GIANCO ABUNDIS • NEO • IMAGEN RADIO • FÓRMULA NEGOCIOS • FÓRMULA FINANCIERA • SALUD, DINERO Y AMOR • RED EMPRESARIAL • MARKETHINK • CLAN MARKETING • RCE • EL EMPRESARIO • CONEXIÓN 360 • AMERICA ECONOMÍA • REFORMA • EXCELSIOR • MILENIO • HERALDO • LA JORNADA • EL ECONOMISTA • EL FINANCIERO • EL SEMANARIO MKT & BUSINESS MEDIA
  • 29. SPORTS MAGAZINES & DIGITAL INFORMATIVE & DIGITAL AUTOMOTIVE •MEDIO TIEMPO •JUAN FUTBOL •ANALISTAS •FAN10 •CRACKS •RECORD •LA AFICIÓN •GOAL •FUTBOL SAPIENS •JON BARBÓN •FUT-BALLERS •FRIDA POP •NACIÓN DEPORTES •ABC FUTBOL •W RADIO DEPORTES •FUTBOL TOTAL •FUTBOL AHORA •EL UNIVERSAL DEPORTES •CÓDIGO FUTBOL •TITANES • VIVA BASKET •SNEAKER GAME •SOY CORREDORA •EL UNIVERSAL DEPORTES •TITANES • VIVA BASKET •SNEAKER GAME •SOY CORREDORA • FOX PORTS • CLARO SPORTS • DIGITALES 
 AL VOLANTE • MOTORPASIÓN MÉXICO • AUTOCOSMOS • AUTODINÁMICO • AUTOSHOW TV • AUTOBILD • AUTOLOGÍA • MEDIO TIEMPO • ESPN • ABC DE FUTBOL • FAN 10 • ANALISTAS • AUTOMOVIL PANAMERICANO • INDICADOR AUTOMOTRIZ • VISIÓN AUTOMOTRIZ • ALIANZA AUTOMOTRIZ • MOTOR Y VOLANTE SPORTS MEDIA
  • 30. TECHNOLOGY MAGAZINES & DIGITAL RADIO & TV INFORMATIVE & DIGITAL TECH SUPLEMENTS • EXPANSIÓN • CONOZCA MÁS • REVISTA DIGITAL UNIVERSITARIA • VOZ UNIVERSITARIA • IPADE • XATACA • GAME OVER • LEVEL UP • TIERRA GAMER • THE TOP COMIC MINISCAPE • MULTIMEDIOS • OYE DIEGO GIL • HOY EN EL TEC • LA HORA DEL TECH • RADIOCENTRO • REPORTE 98.5 • RADIO 7 • RADIO FÓRMULA • EN CONCRETO • IMAGEN DIGITAL • 24 HORAS • BLOOMBERG • VISIÓN GLOBAL • CÓDIGO ESPAGUETTI • ADDICT WARE • TEK PULSE • ON DIGITAL • T3 • IT MAGAZINE • CNN CLIX • VISIÓN GLOBAL • SOCIAL BITS • SOPITAS • GADGETS • PARÉNTESIS • EL UNIVERSAL TECH BIT • EL ECONOMISTA-STARTUP • EXCÉLSIOR HACKER • REFORMA GADGETS • EL HERALDO • EL SOL DE MÉXICO • CRÓNICA • MILENIO • MÁS X MÁS • PUBLÍMETRO TECH MEDIA
  • 31. FOODIES MAGAZINES & DIGITAL RADIO & TV INFORMATIVE & DIGITAL DIGITAL • FOOD & PLEASURE • FOOD & WINE • BUENA MESA • CATA GOURMET • EDIE WARMAN • FORMULA DESIGN • PRIMITIVO OLVERA • W RADIO • DAVID BARRAGÁN • CRONICAS DEL SABOR • THE BRUNCH • FOODGRAPHIE • MUSEO DEL HAMBRE • MOTHER OF GASTRONOMY • PANDA FOODIE • RESTAURANTES DE MÉXICO • FAT FOODIES • EL GOURMET • LO MÁS RECOMENDABLE • EL BUEN COMER • MONCHI TIME • SOY GLOTÓN • GORDOS PROFESIONALES • COMIDISTAS • MESA PARA DOS • SOY COMELÓN • GASTROGRAM • FATO FOODIES • CON ANTOJO • TASTE OF CDMX • MOST WANTED FOODIES MEDIA
  • 32. BEAUTY & LIFE STYLE MAGAZNIES & DIGITAL • HARPERS BAZAR • QUIÉN • CARAS • RSVP • CLASE • CDMX CONECTION • BLUE & BLANK • GLOBAL COM GROUP • 15 A 20 • VEINTITANTOS • VOUGE CENTRAL • COSMOPOLITAN • GLAMOUR • GRAZIA • KENA • LIFE & STYLE • L OFFICEL • MARIE CLAIRE • MEN’S HEALTH • NOTAS PARA TI • ROLLING STONE • SALUDABLE • SEVENTEEN • STATUS • VANINDADES • GATOPARDO • HEDONÉ • GUÍA DE ENTRETENIMIENTO • NIVEL UNO • ISTYLE • FASHION HALL • GENTELMAN • LOCAL • REVISTA FORUM • ESCENARIOS • MUJER DE 10 • LIZZIE CASTEL • COOL HUNTER MX • OPEN ADDICTION • ESTILO DF • HUFF POST • DESFACHATADOS • BLOG DE JESS • MINI ENTRETENIMIENTO • CINE INFORMACIÓN Y MÁS • TIEMPO LIBRE • REVISTA R • EFECTO CAPITAL • CHILANGO • DONDE IR BEAUTY MEDIA