ENGAGE 2017 Prague - The Changing World of Social
•
3 likes•5,880 views
This years Engage was in the theme of understanding social marketing and my talk was about finding out the engagement difference on Facebook and Instagram. While Facebook of course is happy about both platforms, and of course on a per-user basis, we know Instagram is more engaging - yet still its interesting to learn and break down the data into categories.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to ENGAGE 2017 Prague - The Changing World of Social
Similar to ENGAGE 2017 Prague - The Changing World of Social (20)
More from Jan Rezab
More from Jan Rezab (20)
Recently uploaded
Recently uploaded (20)
ENGAGE 2017 Prague - The Changing World of Social
- 1. CHANGING THE WORLD THROUGH SOCIAL #EngagePrague
- 2. SOCIAL IS CHANGING THE WORLD Politics#LoveArmyForSomalia #YesAllWomen #NoDAPL #EarthHour
- 3. 1980 1985 1990 1995 2000 2005 2010 2015 2020 250 200 150 100 50 US$ Billion 0 Digital Television Newspapers Magazines Outdoor DIGITAL AD SPEND TO SURPASS TV IN 2017 2017 * Source: Zenith, Economist.com * Forecast
- 4. 1980 1985 1990 1995 2000 2005 2010 2015 2020 250 200 150 100 50 US$ Billion 0 Digital SOCIAL IS A HUGE PART OF DIGITAL 2017 * Source: Zenith, Economist.com, eMarketer, Socialbakers * Forecast All Social Platforms
- 5. 2018 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 2013 2014 2015 2016 2017 US$ Billion SOCIAL MEDIA WILL BE A $100B ADS BUSINESS Source: eMarketer, Socialbakers All Social Platforms Facebook Properties * * Forecast *
- 6. & MORE TO COME 2 bn ACTIVE USERS 1 bn ACTIVE USERS 1 bn ACTIVE USERS 1.2 bn ACTIVE USERS 889 M ACTIVE USERS 700 M ACTIVE USERS 500 M ACTIVE USERS 4 BILLION-USER SOCIAL ECOSYSTEMS
- 8. EACH PLATFORM NEEDS A DIFFERENT APPROACH
- 10. FACEBOOK vs. INSTAGRAM 0 100 200 300 400 500 600 700 0 100 200 300 400 500 600 700 Total Interactions [Million] Media Community Celebrities Entertainment Brands 20172016 20172016
- 12. 0 100 200 300 400 500 600 700 0 100 200 300 400 500 600 700 Total Interactions [Million] Celebrities YES FOR CELEBRITIES: 20172016 20172016 3.6x
- 13. 0 100 200 300 400 500 600 700 0 100 200 300 400 500 600 700 Total Interactions [Million] Media DEFINITELY NOT FOR MEDIA 20172016 20172016
- 14. 0 100 200 300 400 500 600 700 Million 0 100 200 300 400 500 600 700 Total Interactions [Million] Brands YES FOR BRANDS: MORE THAN 20172016 20172016 3x
- 15. SOCIAL MEDIA MANAGER’S JOB 5 YEARS AGO
- 16. Social Media Manager: TOUGHEST JOB IN MARKETING
- 18. ROI QUESTIONS Photos 360° Video Reach Video Integrated Ads Live Video VIRAL CONTENT Publishing House Virtual Reality Interactions CAMPAIGN ad spend Engagement Fans followers Views Play Time Stories Response Time Customer Support Community Management Social COST BIG DATA targeting REACH Brand Awareness chatbots conversions dark posts Audience BOTS
- 19. SOCIAL STORIES Undisclosed DAILY ACTIVE USERS 200+ M DAILY ACTIVE USERS 175 M DAILY ACTIVE USERS 166+ M DAILY ACTIVE USERS +
- 20. SO SHOULD YOU START PRODUCING CONTENT IN A PORTRAIT MODE?
- 21. BOTS’ MOMENT WILL COME IN Q3 2017 18 minutes per user per day 4 million active bot users
- 22. SOCIAL HAS BEEN WITH US FOR 10 YEARS NOW Has been helping you for 9 years out of those 10
- 23. Facebook & Social Established Social Scaling & Monetization ROI, Reach, Social Integrating into Business Analytics & Reporting Benchmarks & Competitive Insights Predictive Analytics, Recommendation Engine, Machine Learning, AI Founded 2008 NOW SOCIAL & SOCIALBAKERS: THE JOURNEY
- 24. SOCIALBAKERS SUITE NEW FEAT. CASE STUDY
- 27. USING THE POWER OF BIG SOCIAL DATA INSPIRATION
- 32. START THINKING #SOCIALFIRST WHY? § Data § Production
- 33. THANK YOU! Follow “janrezab” on #EngagePrague