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Socialbakers Harvard Presentation

Presentation from October 2012 of Jan Rezab

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Socialbakers Harvard Presentation

  1. 1. ROI in Social media27. 10. 2012, Harvard Business School
  2. 2. Highlights Clients 150 people Marketer visits www.socialbakers.com 1000 clients
  3. 3. Users on Facebook 1 BILLION USERS Facebook 130 BILLION USER CONNECTIONS 37 BILLION FAN CONNECTIONS 40 34.6 36.7 35 30 32.1Liked pages 25 26.0 20 17.2 15 12.4 10 5 4,5 0 Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012 Average user on Facebook is a fan of 37 pages!
  4. 4. Social is changing all the time Brands 1 Billion users Platforms are changing are changing are changing = increasing “noise”
  5. 5. Return on Engagement ROE = Return On Engagement ROI
  6. 6. KLM
  7. 7. Socially Devoted – Customer serviceHow many Questions have been answered?
  8. 8. Average Number of Brand Pages Posts36 posts per month vs. 7 posts per month
  9. 9. Average Liked Pages per User 40 34.6 36.7 35 30 32.1 Liked pages 25 26.0 20 17.2 15 12.4 10 5 4,5 0 Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012
  10. 10. Top METRICS in Social media
  11. 11. jan@socialbakers.com @janrezab

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