Top priorities in social media for top management, CMOs, CEOs, and others. Social marketing at the top management level is difficult, and knowing what to focus on is key.

1. Top Priorities for CEOs and CMOs in Social Media
at Corporate Social Media Summit
Jan Rezab, CEO Socialbakers
@janrezab

2. Integrate social into every dept.
of your organization
Socially
Native
3rd Stage2014+
Setting Up
Social Profiles
Stage1st
2008 - 2010 2011 - 2013
2nd Stage
Socially
Devoted
80 % Companies 10 - 20 % Companies 3 % Companies
Takeaway #1:

3. Internal social networks to
enhance collaboration &
communication
Takeaway #2:
Podio, Yammer, Chatter, etc.

4. Social customer care is a must
Takeaway #3:

5. Fast social response builds brand
advocates
Takeaway #4:

6. Engagement / Reach directly correlates
with brand loyalty & awareness
Takeaway #5:

7. Integrating customer feedback is
a must-have in a social strategy
Takeaway #6:

8. Content is still key
Takeaway #7:

9. Invest in brand ambassadors
Takeaway #8:

10. Get into the feed by any means
necessary
Takeaway #9:

11. Data driven businesses perform
better.
Analysts in teams are becoming more and more common.
Takeaway #10:

12. Conference word cloud

13. Social Performance of CSMS
Total tweets about the conference: 3860
Useful Social Media received 183 Mentions during the first day of CSMS

14. Top Tweets by Useful Social Media during the first day of CSMS
ER = 0.1103%
ER = 0.0933% ER = 0.0425%
Social Media insights and tips along with behind-the-scenes photos were
the most engaging topics

15. Thank You!
Follow
@janrezab @socialbakersUS