Launch Vkontakte Analytics for Social Media Insights
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Vkontakte Analytics is launching to provide social media analytics and insights for Russian customers. The tool offers key metrics dashboards, content analytics, and benchmarking against competitors. It provides actionable insights to improve social strategy and content. Socialbakers ensures data quality and offers dedicated support from their Russian team to help customers better understand and optimize their VK presence. The VK analytics tool is available now to help customers analyze what content works and provide reporting to management.
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Launch Vkontakte Analytics for Social Media Insights
- 1. by Vkontakte Analytics Launching Vkontakte Analytics Jan Rezab, @janrezab
- 2. First about
- 3. 50 % Of Global FORTUNE 500 800 000 Visits Per month 1 800 Customers
- 4. 50 % Of Global FORTUNE 500 800 000 Visits Per month 1 800 Customers
- 6. First about Socialbakers What you see What you get
- 7. About Social Marketing Top 3 Social Marketing Tips
- 8. Set-up Listening Team Content Basic ads Perfect Customer Care Social marketing optimization Engagement, Advertising, Custom audiences First Generation “The Checkbox Treatment” #1: Become a next generation social business Next Generation “Social Business”
- 9. Example of First Generation Companies
- 11. Example of Next Generation Companies
- 12. More than 100 Employees 1 Hour Response Time, 24/7 10 Languages
- 13. So what happens when people use social media to be heard about issues that are every brand‘s nightmare?
- 14. Nestlé Thanks for the lesson in manners. Consider yourself embraced. But it’s our page, we set the rules, it was ever thus. March 19, 2010 at 10:53 Like Sometimes, brands misunderstand the essence of social media communication and handle a situation exactly in the opposite way that they should.
- 15. Nestlé went from a low position on social media, to being considered one of
- 16. #2: Be Great in Social Customer Service
- 17. Fans and Fan Growth Activity of Your Page Engagement Rate Response Rate Response Time #3: Social is not about one metric, it’s about all of them
- 18. Engagement Metrics Engagement Rate? Reach? PTAT? Which metric is the best engagement metric? You always have to look at all Engagement metrics: • Engagement Rate • Interactions (Likes, Comments, Shares) • Reach
- 19. Social Metrics Actually Evolve New metric: Loyalty % of Engaged Users % of EngagementAIRLINES KLM AZUL Emirates AirAsia Turkish Airlines GOL Nasair Air France Qatar Airways Southwest Airlines
- 21. We are launching Vkontakte Analytics. Available NOW!
- 22. Dashboard
- 23. VK Analytics: Key features • Social Dashboard Full of Metrics • Content Newsfeed • Information and insights delivered by all the Key Metrics • Comparison to competitors • Comparison to other social networks
- 24. What this means for you? • Actionable Insights - You will be on top of your social presence • Analyzing what content works - Creating content score cards for your team • Great reporting for your management - You will look good
- 25. What does Socialbakers deal with? • Data integrity • Categorization & Competition monitoring • Benchmarking • Onboarding - Training • Loads of premium studies / research accessible from our site
- 26. Socialbakers in Russia • People – team of 5 (all Russian speaking) • Client Partnerships – New partners • Account Management • Dedicated Support • Customers – 50 Russian clients, +1000 global monitoring Russian pages
- 27. Key take-aways • Socialbakers VK Analytics is available today. • Russian team that are ready to support you. Talk with Davit and Nigora at david.tonoyan@socialbakers.com and nigora.bakaeva@socialbakers.com
- 28. Thank you! Jan Rezab CEO of socialbakers On Twitter: @janrezab On VK: vk.com/janrezab
Editor's Notes
- Typical behaviour such as:
- Typical behaviour such as:
- Typical behaviour such as:
- Typical behaviour such as:
- Typical behaviour such as:
- Because of social in 2013Stock chart w/o numbers running flat
- Mention SAMSUNG is enough.
- Experiencasdemostranque al dedicarsecorrectamente a sm, se puedealcanzargrandesingresosreales de marcasEn el caso de Vodafone en UK podemosverque en el anopasadoganaron un millon de Todos los esfuerzosqueellosponen en conversar con los clientes, responder a suspreguntas – les generoExperience shows that XYZRevenue in UPSELLS
- Nestlé went from very negative perception about presence in social media to being bigger and better than todays world example, DELL. See Dell only needs to deal with 1 brand, Nestlé has hundreds of brands.
- Nestlé went from very negative perception about presence in social media to being bigger and better than todays world example, DELL. See Dell only needs to deal with 1 brand, Nestlé has hundreds of brands.
- Promotethefactthatwewerethefirstcompany to comeoutwithsocial media customer care metrics.
- + WHAT THIS MEANS FOR YOUR TEAM+ What that means for you working with us – e.g. if any social network launches a change, we immediately reflect it – We can do that because we are a global company
- + WHAT THIS MEANS FOR YOUR TEAM
- Typical behaviour such as:
- Nestlé went from very negative perception about presence in social media to being bigger and better than todays world example, DELL. See Dell only needs to deal with 1 brand, Nestlé has hundreds of brands.
- Some of you might notbe familiar with using Analytics like this, and for you its important XYZ.Some of you might be familiar and might be using different sources, for you, its important to understand XYZ.
- Nestlé went from very negative perception about presence in social media to being bigger and better than todays world example, DELL. See Dell only needs to deal with 1 brand, Nestlé has hundreds of brands.
- Cannot get this through our siteYou have to contact us – go through a rep.Same day analytics -
- Thank you to VK!