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c
www.creativecommons.org
janepark@creativecommons.org
CC & Digital Preservation
digital preservation
digital sustainability
the Internet stack




        5
HTTP/The Web       Documents



   TCP/IP          The Network



  Ethernet         Computers



               6
Creative Commons       Knowledge and Culture



 HTTP/The Web          Documents



     TCP/IP            The Network



    Ethernet           Computers



                   7
C   All Rights Reserved.
CC & Digital Preservation
CC & Digital Preservation
nina paley:
* annette hanshawʼs music inspired the film
* her 80 year old recordings were free to use in the public
domain, but nina had to clear the rights to the underlying
compositions
* nina went through a ton of red tape and lawyers and ended
up paying >$50k to partially clear the rights to a few songs
* the media corporationsʼ initial asking price was more than
what the film cost ($220k)
✓ Automatic
    ✓ “All Rights Reserved”
C   ✓ Lasts a very long time
    ✓ Keeps getting extended
This situation is a result of ever-
increasing legal protection colliding with
  unprecedented technological change
In a digital world, we are all producers of
    copyrighted “born-digital” content.
When it comes to access, reuse, and
distribution of content, Creative Commons
 provides a very simple and legal way to
          change the default rules.
Creative Commons        Knowledge and Culture



 HTTP/The Web           Documents



     TCP/IP             The Network



    Ethernet            Computers



                   16
A simple, standardized
way to grant copyright permissions
      to your creative work.




                17
Step 1: Choose Conditions


Attribution       Share Alike



Non-Commercial    No Derivative Works
Step 2: Receive a License
CC licenses are unique because they
are expressed in three ways.
Lawyer
Readable Legal
    Code
Human
Readable Deed
<span xmlns:cc="http://creativecommons.org/ns#"
           xmlns:dc="http://purl.org/dc/elements/1.1/">

           <span rel="dc:type" href="http://purl.org/dc/dcmitype/
           Text" property="dc:title">My Photo</span> by
           <a rel="cc:attributionURL"
           property="cc:attributionName" href="http://joi.ito.com/
           my_photo">Joi Ito</a>
Machine    is licensed under a


Readable   <a rel="license" href="http://creativecommons.org/
           licenses/by/3.0/">Creative Commons Attribution 3.0
           License</a>.
Metadata
           <span rel="dc:source" href="http://fredbenenson.com/
           photo"/>
           Permissions beyond the scope of this license may be
           available at <a rel="cc:morePermissions" href="http://
           ozmo.com/revenue_sharing_agreement">OZMO</a>.</
           span>
           </span>
CC & Digital Preservation
CC & Digital Preservation
nina paley:
* wanted to give others a financial incentive to promote her
film and protect it from being locked up
* downloaded over 150k times on archive.org alone
* wsj article, nov. 9: film garnered $55k, impressive for a film
that spent nothing on promotion or advertising
* spread of film has given paley a platform for speaking
arrangements, a lucrative market
* cc by-sa
CC & Digital Preservation
CC & Digital Preservation
500 million works



        29
52 Jurisdictions Ported
✓ built on copyright law. Does not replace, substitute,
or provide an alternative to copyright.
✓ does not preclude fair use, but picks up where fair
use leaves off.
✓ does not affect rights not covered by copyright,
such as publicity or privacy rights.
✓ irrevocable and perpetual.
✓ can be changed/removed from a work.
✓ non-exclusive/allows for dual licensing.
digital sustainability
<span xmlns:cc="http://creativecommons.org/ns#"
           xmlns:dc="http://purl.org/dc/elements/1.1/">

           <span rel="dc:type" href="http://purl.org/dc/dcmitype/
           Text" property="dc:title">My Photo</span> by
           <a rel="cc:attributionURL"
           property="cc:attributionName" href="http://joi.ito.com/
           my_photo">Joi Ito</a>
Machine    is licensed under a


Readable   <a rel="license" href="http://creativecommons.org/
           licenses/by/3.0/">Creative Commons Attribution 3.0
           License</a>.
Metadata
           <span rel="dc:source" href="http://fredbenenson.com/
           photo"/>
           Permissions beyond the scope of this license may be
           available at <a rel="cc:morePermissions" href="http://
           ozmo.com/revenue_sharing_agreement">OZMO</a>.</
           span>
           </span>
“License” or “Copyright license” field =
 http://creativecommons.org/licenses/by-sa/3.0/
examples




   35
CC & Digital Preservation
CC & Digital Preservation
CC & Digital Preservation
CC & Digital Preservation
CC & Digital Preservation
The Public Domain Mark is used to
mark those works already in the public
domain, ie. those works whose
copyrights have expired.
CC0 is a legal and technical tool that
enables you to to waive all your
copyrights to a work. (It is a waiver, not
a license.)
creativecommons.org/choose/zero/
wiki.creativecommons.org/Case_Studies
Attribute to             c with a link to
                      creativecommons.org

Creative Commons, ccLearn, the double C in a circle and the open Book in a circle are
registered trademarks of Creative Commons in the United States and other countries.
       Third party marks and brands are the property of their respective holders.

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CC & Digital Preservation

  • 6. HTTP/The Web Documents TCP/IP The Network Ethernet Computers 6
  • 7. Creative Commons Knowledge and Culture HTTP/The Web Documents TCP/IP The Network Ethernet Computers 7
  • 8. C All Rights Reserved.
  • 11. nina paley: * annette hanshawʼs music inspired the film * her 80 year old recordings were free to use in the public domain, but nina had to clear the rights to the underlying compositions * nina went through a ton of red tape and lawyers and ended up paying >$50k to partially clear the rights to a few songs * the media corporationsʼ initial asking price was more than what the film cost ($220k)
  • 12. ✓ Automatic ✓ “All Rights Reserved” C ✓ Lasts a very long time ✓ Keeps getting extended
  • 13. This situation is a result of ever- increasing legal protection colliding with unprecedented technological change
  • 14. In a digital world, we are all producers of copyrighted “born-digital” content.
  • 15. When it comes to access, reuse, and distribution of content, Creative Commons provides a very simple and legal way to change the default rules.
  • 16. Creative Commons Knowledge and Culture HTTP/The Web Documents TCP/IP The Network Ethernet Computers 16
  • 17. A simple, standardized way to grant copyright permissions to your creative work. 17
  • 18. Step 1: Choose Conditions Attribution Share Alike Non-Commercial No Derivative Works
  • 19. Step 2: Receive a License
  • 20. CC licenses are unique because they are expressed in three ways.
  • 23. <span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"> <span rel="dc:type" href="http://purl.org/dc/dcmitype/ Text" property="dc:title">My Photo</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://joi.ito.com/ my_photo">Joi Ito</a> Machine is licensed under a Readable <a rel="license" href="http://creativecommons.org/ licenses/by/3.0/">Creative Commons Attribution 3.0 License</a>. Metadata <span rel="dc:source" href="http://fredbenenson.com/ photo"/> Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http:// ozmo.com/revenue_sharing_agreement">OZMO</a>.</ span> </span>
  • 26. nina paley: * wanted to give others a financial incentive to promote her film and protect it from being locked up * downloaded over 150k times on archive.org alone * wsj article, nov. 9: film garnered $55k, impressive for a film that spent nothing on promotion or advertising * spread of film has given paley a platform for speaking arrangements, a lucrative market * cc by-sa
  • 31. ✓ built on copyright law. Does not replace, substitute, or provide an alternative to copyright. ✓ does not preclude fair use, but picks up where fair use leaves off. ✓ does not affect rights not covered by copyright, such as publicity or privacy rights. ✓ irrevocable and perpetual. ✓ can be changed/removed from a work. ✓ non-exclusive/allows for dual licensing.
  • 33. <span xmlns:cc="http://creativecommons.org/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/"> <span rel="dc:type" href="http://purl.org/dc/dcmitype/ Text" property="dc:title">My Photo</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="http://joi.ito.com/ my_photo">Joi Ito</a> Machine is licensed under a Readable <a rel="license" href="http://creativecommons.org/ licenses/by/3.0/">Creative Commons Attribution 3.0 License</a>. Metadata <span rel="dc:source" href="http://fredbenenson.com/ photo"/> Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="http:// ozmo.com/revenue_sharing_agreement">OZMO</a>.</ span> </span>
  • 34. “License” or “Copyright license” field = http://creativecommons.org/licenses/by-sa/3.0/
  • 35. examples 35
  • 41. The Public Domain Mark is used to mark those works already in the public domain, ie. those works whose copyrights have expired.
  • 42. CC0 is a legal and technical tool that enables you to to waive all your copyrights to a work. (It is a waiver, not a license.) creativecommons.org/choose/zero/
  • 44. Attribute to c with a link to creativecommons.org Creative Commons, ccLearn, the double C in a circle and the open Book in a circle are registered trademarks of Creative Commons in the United States and other countries. Third party marks and brands are the property of their respective holders.