2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions. (Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)

2. JanetEJohnson.com
Monthly Meeting
• 4th Wednesday of Every Month
• 4:30 – 6:30 (might move to 5 or 5:30?)
• Same Location – Rasmussen
• Social Media Presentation + Networking!

3. JanetEJohnson.com
Next Month’s Topic

4. JanetEJohnson.com
Join our Facebook Group

5. JanetEJohnson.com
Agenda
• 1 Minute Commercial
• Presentation
• Round Robin Networking
• Additional Networking
• Head down to Ike’s if you choose

6. JanetEJohnson.com

7. A bit about me…
Janet E Johnson Agency and Training Company + Podcast
Host: Business Growth Time
Social media specialties are Facebook, Facebook Ads, Pinterest,
Instagram, Content and Video Marketing.
More than 19 years experience and millions of dollars earned for clients
and my business using online marketing strategies. Started on the
internet selling on eBay in 1998.

8. A bit about me…
Personal Side:
Live in Farmington, Married with 2 Boys
Jared – 20
Joel - 14
+ 3 Cats and a Dog

9. Where featured…

10. Highlight of 2018 – Speaking in Egypt

11. JanetEJohnson.com
Review of 2018 Social Media Marketing
• Stories grabbed hold and took off (IG and FB)
• Live video not as popular as it had been
• Facebook Watch grew in popularity
• LinkedIn video became a thing
• Instagram launched IGTV
• FB Ads continue to grow with expansion to IG
• Google+ announced it will go bye-bye
• Influencer Marketing gained in popularity
• Mobile marketing even more prevalent
• Cambridge Analytica and GDPR Sagas!

12. @janetejohnson JanetEJohnson.com
2019 Marketing
Trend #1:
Influencer
Marketing

13. JanetEJohnson.com

14. JanetEJohnson.com
Influencer Marketing can help:
• Increase Reach to a new audience
• Increase brand reputation
• Save money
• Drive engagement and Traffic
• Make Sales
• Micro-Influencers will be a big focus

15. JanetEJohnson.com
Influencer Marketing Tools:
1. HypeAuditor - Top Instagram Influencers Ranking
2. Discover.ly
3. Tweetdeck
4. Social Crawlytics
5. Alltop
6. Podbay.fm
7. Klout
8. Crowdfire
9. Full Contact
10. SEOquake
11. Hunter.io
12. Personapp
13. Similar Web
14. Buzzsumo
15. GroupHigh Monthly Influencer Lists
influencermarketinghub.com/15-free-influencer-marketing-tools-to-find-influencers

16. JanetEJohnson.com
Influencer Marketing Campaign
Example (Pedigree):
Pedigree experienced a 1.3
times increase in total media
value, as a result of the
campaign. They generated in
excess of 43 million
impressions along with
62,800+ content views. The
blog post engagements from
the campaign was 9,300.
https://influencermarketingh
ub.com/11-influencer-
marketing-campaigns-to-
inspire-you-2018

17. @janetejohnson JanetEJohnson.com
2019 Marketing
Trend #2:
Stories (IG and FB)

18. JanetEJohnson.com
Instagram Stories
• Stories will continue to grow
• Stories will become more important than your feed
• Facebook Stories are starting to be used more
• LinkedIn and YouTube just launched Stories
(copycats)

19. JanetEJohnson.com
Stories Examples:

20. JanetEJohnson.com
Ads – Stories or Feed
• Hidden secret that will become more widely used in 2019
• Stories had a higher Click Through Rate (CTR)
• Stories had a lower Cost Per Click (CPC)
• Sent MORE traffic to the website
• Can do Facebook Stories ads now too
The Instagram Stories Experiment
• adespresso.com/blog/instagram-feed-vs-instagram-
stories-experiment/

21. @janetejohnson JanetEJohnson.com
2019 Marketing
Trend #3:
Even more
Authenticity

22. JanetEJohnson.com
Authenticity Tips:
• Videos do not need to be perfect
• Show Behind the Scenes
• Use Stories to show your authentic side
• Introduce your team
• Develop your own Lingo
• Share your Stories / Case Studies / Reviews
• Show off User Generated Content

23. @janetejohnson JanetEJohnson.com
2019 Marketing
Trend #4:
Messenger
Marketing will
continue to Grow

24. JanetEJohnson.com
Messenger Marketing will continue to
be an important part of marketing
• 1.5 Billion Users Worldwide
• 90+% Open Rate
• Messenger marketing will expand to more
platforms
• Becoming more mainstream for Businesses
• Should be used on top of Email Marketing
Campaigns

25. @janetejohnson JanetEJohnson.com
2019 Marketing
Trend #5:
Facebook &
Instagram Ads will
change

26. JanetEJohnson.com
Facebook and Instagram Ads
• Continue to be most cost effective marketing
• Continue to improve targeting
• Continue to become more expensive
• Safe to still be awesome… due to the
expansion to IG platform

27. JanetEJohnson.com
Instagram Ads
• More targeting options for Instagram Ads
• More people will catch on to Stories Ads
• IG will become more of a pay to play and
less organic

28. JanetEJohnson.com
2019 Marketing
Trend #6:
Video will still
Dominate

29. JanetEJohnson.com
Popular Video Platforms:
• Facebook (Feed and stories)
• Facebook Watch
• Facebook Live
• Instagram (Feed, stories and Live)
• IGTV
• LinkedIn Video
• YouTube
• Pinterest
• Snapchat

30. JanetEJohnson.com
Facebook Video (Feed & Stories)
Feed:
• Square still works well
• NEW! Recommend under 15 seconds for short
videos
Stories:
• Facebook Stories are on Pages now
• Seen more use of Stories
• Facebook is pushing their Stories
• Added Highlights

31. JanetEJohnson.com
Facebook Watch and Live
Watch:
• Watch is a whole new stream
• Most are highly produced
• Winning in this area: Jada Smith’s Red
Table Talk
Live:
• Long-form needs to be highly engaging
• Talking heads have seen a big drop-off
• Work best in Groups
• Organic reach on Live is not what it had
been a year ago

32. JanetEJohnson.com
Instagram Video
Feed:
• Must be less than 1 minute
• Should be square
• Test performance against graphics
Stories
• Need to be under 15 seconds
• Tall (Vertical)
• Can now upload up to 1 minute videos and it will
automatically clip into 15 second videos

33. JanetEJohnson.com
IGTV
• Launched in June of 2018
• Vertical Long-Form Video Platform
• Predict Instagram will put more energy to
make IGTV a bigger part of their platform
• Votes are out on this one
• Might be a dud or might still take off

34. JanetEJohnson.com
LinkedIn Video
• Currently gets the most organic reach
• LinkedIn launched video late so playing catch-up
• Prediction – less organic reach and move to more
pay to play
Example of inside look of job
www.linkedin.com/feed/update/urn:li:activity:629912
7991477825536

35. JanetEJohnson.com
YouTube Video
• Still the BIG DOG of Video!
• Owned by Google - #2 Search Engine
• Ads have improved tremendously and very
affordable (My #2 Favorite to FB ads)
• Best Platform for Long-Form Video

36. JanetEJohnson.com
Summarize – 6 Key Predictions
1. Influencer Marketing
2. Stories
3. Being Authentic
4. Messenger Marketing
5. Facebook and Instagram Ads
6. Videos are still HOT on Social!
Where will you focus in 2019?

37. JanetEJohnson.com
NEW FB AND IG
CONVERSION GUIDE:
JanetEJohnson.com/key

38. Free Social Strategy Session
• We will unlock where your focus is now and the direction it
should go.
• I will show you strategies on how to optimize your social
media to get the best results.
• You will walk away with key strategies to get more
engagement, leads and sales through your social media
efforts.
www.MeetMe.so/janetejohnson
JanetEJohnson.com

39. Beta Offer –
New Ads Coaching Program
JanetEJohnson.com
Want to learn how to get a
‘TRUE’ strategy,
hit your right audience
and understand if your ads are
working using Facebook (and
Instagram) ads?

40. A few Clients I have helped…
• “After starting a Facebook ad with Janet we generate 28 new leads to our
fitness studio in under 2 weeks!”
~Stephanie, F45 Fitness Studio
• Janet has been able to get us over 2,000 leads in under 3 months. She fully
set up our ads, tested and scaled. And was able to get us email leads as low
as $.38/lead!
~Paul Horsley, Author - Why the Rich Don’t Die Broke
• “Janet's knowledge of Facebook ads is impressive. She has been an invaluable
resource to help me build my brand and gain exposure for my webinars and
events. Highly recommend her consulting and done for you services if you
want to leverage Facebook ads to grow your business.”
~JoAnne Funch, LinkedIn Mark Trainer
JanetEJohnson.com

41. JanetEJohnson.com
Apply to be in Beta
for only $497
(through Jan. 28th)
bit.ly/adsroibeta

42. JanetEJohnson.com
QUESTIONS?