This is from my webinar that covered the 5 social media trends that should be implemented in 2015. The 5 trends are: #1: Bring Fans to your Territory #2: Don’t Hide! #3: Visual Marketing - Especially Videos!!! #4: Must be Tracking #5: Social Spend will Increase

1. With Janet E Johnson

2. • Been marketing on internet since 1998
• Elementary Education Degree
• Managed and trained in social media from
small to worldwide companies
• Video Podcast called Social Media Hangout
Time
• Married with 2 Boys, ages 10 and 16

3. Social Networking is the top online activity in the
U.S. with the average American spending 37
minutes per day
46% of Web Users look towards social media when
making a purchase
(Source: go-gulf.ae)

4. What do you own?
You don’t own Facebook, LinkedIn, YouTube or any
other social network, so the power of the platform is
not in your control.

5. How?
Blogging is #1 Way – Fresh content on your blog has
proven to drive traffic to your site and is going to
continue to grow in 2015

6. How?
Offer something of value to entice your audience to
enter their name and email
What does this mean?
Have an offer. Offer a guide, a special report,
video series, webinar…get creative!

7. Use Your Personality
Show who you really are
Be Yourself
Show off Employees

8. Group Selfie

10. Showing off Employees
Office Treats
Office Fun

11. Teaching
Google Hangouts on AirShort Demo
Hand-Drawn
Just Talking

13. YouTube Kudos:
◦ Longer lifeline for Videos
◦ #2 Search Engine
◦ Connection to Google for Search
Facebook Kudos:
◦ Videos uploaded direct get more power in the News Feed
◦ Videos are performing from 50-400% better than
text, photo, and link posts Mike Gingerich - Tabsite

14. YouTube – Search Engine
Facebook – Viral Effect
Upload to each platform

17. Facebook Insights
Google Analytics
Facebook Ad Results
Email Growth
Page Growth
19 Free Social Media Tracking Tools:
http://bit.ly/social-analytics-tools

19. Investing in social media as a business is more
important than ever in 2015.
CMI reports there’s a strong correlation between
how much budget is dedicated toward content and
results.
Ad Spending will grow even more. Due to the high
targeting abilities on social, more companies are
moving their ad dollars from traditional to social.
Investing in social media companies and trainings
to stay up-to-date is more critical than ever.

20. #1: Bring Fans to your Territory
#2: Don’t Hide!
#3: Visual Marketing - Especially Videos!!!
#4: Must be Tracking
#5: Social Spend will Increase

22. People who view your videos are
much more likely to become your
customers. In fact, those who view
product videos are 64-85 percent
more likely to buy.
(Source: KissMetrics)

27. “The strategies Janet uses with video are not only
easy, but they have increased our reach and
engagement and really made us sales!”
Rich, LearningRx

28. “Videos in Search Results have a 41% Higher
Click Through Rate than Plain Text”
(Source: Aimclear.com)

32. SocialwithVideo.com