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Instagram Contests
A bit about me…
Janet E Johnson Agency and Training Company + Podcast
Host: Business Growth Time
Social media specialties are Facebook, Facebook Ads, Pinterest,
Instagram, Content and Video Marketing.
More than 20 years experience and millions of dollars earned for
clients and my business using online marketing strategies. Started
on the internet selling on eBay in 1998.
Worked with Connoisseurs and other jewelers
for the last 5 years.
Instagram Contest Rules
1. Acknowledge that your Instagram contest or giveaway is not
sponsored, endorsed or administered by, or associated with Instagram
2. Include the name of the company hosting the Instagram giveaway or
contest
3. Include the dates the campaign will run, including time zone
4. Include participation restrictions — such as age and location
Instagram Contest Rules (continued)
5. Write clear guidelines on how to enter
6. Outline how and when the winner(s) will be chosen
7. Share details about how and when the winner(s) will be announced and
how/when winner should claim prize
8. Disclose details about how the prize will be delivered, including whether
the recipient is responsible for delivery (shipping costs) or pick-up
Example with Terms in Post
Key Actions to Add
•Like the Post
•Like the Page
•Tag Someone
•Can add to Comment
Sample Contest
Sample Contest
Sample Contest
Sample Contest
Example – Contest (Good Copy)
Poor Example - Contest
Sample Contest
Live Demo –
How to find contests on Instagram

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How to Run Instagram Contests

  • 2. A bit about me… Janet E Johnson Agency and Training Company + Podcast Host: Business Growth Time Social media specialties are Facebook, Facebook Ads, Pinterest, Instagram, Content and Video Marketing. More than 20 years experience and millions of dollars earned for clients and my business using online marketing strategies. Started on the internet selling on eBay in 1998. Worked with Connoisseurs and other jewelers for the last 5 years.
  • 3. Instagram Contest Rules 1. Acknowledge that your Instagram contest or giveaway is not sponsored, endorsed or administered by, or associated with Instagram 2. Include the name of the company hosting the Instagram giveaway or contest 3. Include the dates the campaign will run, including time zone 4. Include participation restrictions — such as age and location
  • 4. Instagram Contest Rules (continued) 5. Write clear guidelines on how to enter 6. Outline how and when the winner(s) will be chosen 7. Share details about how and when the winner(s) will be announced and how/when winner should claim prize 8. Disclose details about how the prize will be delivered, including whether the recipient is responsible for delivery (shipping costs) or pick-up
  • 6. Key Actions to Add •Like the Post •Like the Page •Tag Someone •Can add to Comment
  • 11. Example – Contest (Good Copy)
  • 12. Poor Example - Contest
  • 13. Sample Contest Live Demo – How to find contests on Instagram