Shared how blogs, social media, and social networking sites are changing the business landscape. Discussed how can bloggers take advantage of this opportunity to further support their entrepreneurial pursuits.
Presented this at the Visayas Blogging Summit last November 27 at Cinema 2 of SM City Iloilo.
Falcon's Invoice Discounting: Your Path to Prosperity
Impact of Blogs and Social Networking Sites to Businesses (Visayas Blogging Summit)
1. Impact
of
Blogs
and
Social
Networking
Sites
to
Business
(Visayas
Blogging
Summit)
Jane=e
Toral
h=p://www.bloggingfromhome.com
2. What
is
the
impact
of
blogs
and
social
networking
sites
to
business?
3. Internet
Search
emerges
as
the
top
online
acFvity.
Ac#vi#es
showing
significant
increase
at
95%
confidence
levels
Base:
Past
month
Internet
users
aged
10+
across
Na#onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010
10. Find
out
compeFFon
through
search
engine.
Search
engine
is
a
reputaFon
engine.
11. SITE
launch
Step
#2
Structure
/
OpFmize
• About
the
site
• Sidebar
• Company
index
– Facebook
page
• Categories
– Twi=er
– Cat1
– Slideshare
• Photo
– Archives
• DescripFon
– Ads
• Company
info
– About
author
• Keyword:
category,
– News
company
name
14. Social
media
is
changing
the
rules
of
engagement
Base:
Past
month
Internet
users
aged
10+
across
Na7onal
Urban
Philippines
Source:
Yahoo!-‐Nielsen
Net
Index
2010
Do
you
know
what
people
say
about
you?
15. Facebook
• Aim
to
reach
10,000
Likes
or
Fans
(Fpping
point).
• Social
context
drives
advocacy
27. Users
through
blogs
and
social
networks
can
influence
search
engine
results.
Twi=er
stream
28.
29.
30. Social
influencers
• People
who
have
influence
on
their
peers
heavily
influenced
by
the
quality
and
volume
of
content
they
share
online
to
their
peers.
– Referent
influencers
– Expert
influencers
– PosiFonal
influencers
(peers)
Source:
Social
Media
MarkeFng
for
Dummies
(Shiv
Singh)
36. Building
Tribes
• Tell
a
story
• Lead
a
movement
– Who
are
you
upsecng?
– Who
are
you
leading?
– Challenge
the
status
quo
– Establish
a
culture.
• Connect
a
tribe
• Everyone
is
important.
– Who
are
you
connecFng?
– Being
a
leader
gives
you
– Stage
1
to
5
charisma.
• Life
sucks
• Make
change
• My
life
sucks
• I’m
great
– Commit
• We’re
great
• Life
is
great
37. •
Bring
out
the
best
in
others.
•
Get
recognized.
•
Outperform.
•
Overcome
life's
challenges.
•
Enjoy
beXer
health.
•
Be
a
top
choice
(win
life's
popularity
contests:
job,
rela#onship,
friendship).
The
Likeability
Factor
by
Tim
Sanders