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Practical Tips in Becoming an
     Influential Blogger
           Janette Toral
  http://www.influentialblogger.net
Building Tribes
• Tell a story                  • Lead a movement
   – Who are you upsetting?       – Who are you leading?
   – Challenge the status quo     – Establish a culture.
• Connect a tribe                    • Everyone is important.
   – Who are you connecting?      – Being a leader gives you
   – Stage 1 to 5                   charisma.
       •   Life sucks
                                • Make change
       •   My life sucks
       •   I’m great              – Commit
       •   We’re great
       •   Life is great
• Bring out the best in others.
       • Get recognized.
       • Outperform.
       • Overcome life's challenges.
       • Enjoy better health.
       • Be a top choice (win life's popularity contests: job, relationship, friendship).

The Likeability Factor by Tim Sanders
Social influencers
• People who have influence on their peers
  heavily influenced by the quality and volume
  of content they share online to their peers.
  – Referent influencers
  – Expert influencers
  – Positional influencers (peers)



                          Source: Social Media Marketing for Dummies
                          (Shiv Singh)
Effectiveness Web 2.0
• Search
• Talk or Write
• Share
Mindmap by Janette Toral
http://www.bloggingfromhome.com
Mindmap by Janette Toral
http://www.bloggingfromhome.com
Twitter 101
• Account / Handle             • Retweets (RT)
  – Ownership of brand           – Explicitly request
• Following                      – Valuable info
  – Follow back if objective     – Articles about Twitter
    is building relationship       (and social media)
  – Twinfluence.com and        • Direct message
    WeFollow.com
• Replies
  – Provide helpful advise
  – Don’t be defensive
Twitter stream
facebook
http://developers.facebook.com/plugins
Source: Flowtown.com
Source: Flowtown.com
Source: Flowtown.com
Mindmap by Janette Toral
http://www.bloggingfromhome.com
Challenges
• Question to self
   – Can you conquer yourself?
   – Will you be a better person?
   – Will you be mature enough to admit your mistake and
     rectify them?
• Taking things to the next level
  • Can you do better than the last time?
  • Will you be willing to sacrifice your own interest for the sake of
    the community?
  • Can you help others who are still starting?
  • Can you help others when they are down or at their weakest?
Building Power and Influence
•   Pick a niche
•   Share what you know
•   Be different and stand out
•   Forge alliances
•   Be featured
•   Appear in search engine results
Experience joy when others succeed.
  (in whatever value you provide)
    (whether you get recognized or not)
Thank you!



http://www.e-commercephilippines.com
     http://www.blog4reviews.com
   http://www.influentialblogger.net
  http://www.bloggingfromhome.com

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Practical tips in becoming an influential blogger by Janette Toral

  • 1. Practical Tips in Becoming an Influential Blogger Janette Toral http://www.influentialblogger.net
  • 2. Building Tribes • Tell a story • Lead a movement – Who are you upsetting? – Who are you leading? – Challenge the status quo – Establish a culture. • Connect a tribe • Everyone is important. – Who are you connecting? – Being a leader gives you – Stage 1 to 5 charisma. • Life sucks • Make change • My life sucks • I’m great – Commit • We’re great • Life is great
  • 3. • Bring out the best in others. • Get recognized. • Outperform. • Overcome life's challenges. • Enjoy better health. • Be a top choice (win life's popularity contests: job, relationship, friendship). The Likeability Factor by Tim Sanders
  • 4. Social influencers • People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – Positional influencers (peers) Source: Social Media Marketing for Dummies (Shiv Singh)
  • 5. Effectiveness Web 2.0 • Search • Talk or Write • Share
  • 6. Mindmap by Janette Toral http://www.bloggingfromhome.com
  • 7. Mindmap by Janette Toral http://www.bloggingfromhome.com
  • 8. Twitter 101 • Account / Handle • Retweets (RT) – Ownership of brand – Explicitly request • Following – Valuable info – Follow back if objective – Articles about Twitter is building relationship (and social media) – Twinfluence.com and • Direct message WeFollow.com • Replies – Provide helpful advise – Don’t be defensive
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  • 23. Mindmap by Janette Toral http://www.bloggingfromhome.com
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  • 28. Challenges • Question to self – Can you conquer yourself? – Will you be a better person? – Will you be mature enough to admit your mistake and rectify them? • Taking things to the next level • Can you do better than the last time? • Will you be willing to sacrifice your own interest for the sake of the community? • Can you help others who are still starting? • Can you help others when they are down or at their weakest?
  • 29. Building Power and Influence • Pick a niche • Share what you know • Be different and stand out • Forge alliances • Be featured • Appear in search engine results
  • 30. Experience joy when others succeed. (in whatever value you provide) (whether you get recognized or not)
  • 31. Thank you! http://www.e-commercephilippines.com http://www.blog4reviews.com http://www.influentialblogger.net http://www.bloggingfromhome.com