http://www.interactivemediamasters.com This meetup went over the details of how to create and implement a YouTube marketing campaign. The very important foundation step of keyword research to get found on Google and much more. Enjoy!
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
San Diego Social Media Meetup #2
1. San Diego Social Media
Social Media Boot Camp
SOCIAL SUCCESS
Next Exit
2. Why Use YouTube?
1. Videos show up in Google
searches!
2. It’s easy to use.
3. It’s a community
4. 1 billion people use
Youtube
5. There are 4 billion
Youtube views per day!
for more info visit
www.InteractiveMediaMasters.com
3. How People Learn Today
•Search engines
•YouTube search
•Asking others
for more info visit
www.InteractiveMediaMasters.com
4. Interact on your Channel
• Like and comment on
videos you like
• Link your YouTube to other
social media profiles and
your website
• Find power partners to
“feature” your channel
for more info visit
www.InteractiveMediaMasters.com
5. Key Word Research
•Find great keywords your clients
search for
•Make a list of key words for
your niche, use in the title of
your videos, description and tags
•Current event keywords. create
spoofs with the title of related
video for more info visit
www.InteractiveMediaMasters.com
6. Statistics
•See what search the results are
coming from
•Google Keyword Tool or any
keyword research tool
•Google insights (Trends)
•Twitter account called
YoutubeTrends
•Get on an upward trend
for more info visit
www.InteractiveMediaMasters.com
7. Things to Do
•Find 5 channels in your market
•Study them, which one has the
most views, what’s working, look at
statistics
•Come up with at least 30 KW
a) at least 3000 searches per month
b) Search should produce a video
result
•Set up Google Alerts with keywords
for more info visit
www.InteractiveMediaMasters.com
8. Leaders in Your Industry
•Look at their descriptions and
tags
•What category did they list it
under?
•List yours in that category
and you may come up after it
plays, under related videos.
for more info visit
www.InteractiveMediaMasters.com
9. 4 Requirements of Success
1. Content, is it share worthy?
2. Optimization, key words in
content, title and tags?
3. Traffic, are they going to
your website?
4. Engagement, are your
videos engaging, fun,
exciting?
for more info visit
www.InteractiveMediaMasters.com
10. Create Value
•Look at a video campaign,
what’s the big picture?
for more info visit
www.InteractiveMediaMasters.com
11. Have a Goal
•Create a video campaign,
what’s the big picture?
•How will you get them to your
website?
•How do you convert your
audience to clients?
•Have you created a lead funnel?
for more info visit
www.InteractiveMediaMasters.com
12. Final Tips
• Be consistent
• Post midweek Tues and Thurs
but look at your analytics to
pinpoint best day
• Film multiple videos at once
then upload them once a
week.
for more info visit
www.InteractiveMediaMasters.com
13. Tank Full ?
Now you have the tools you need to
create a YouTube marketing plan
for more info visit
www.InteractiveMediaMasters.com