Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Online impact on offline purchase - Books and Bookstores

1,330 views

Published on

How online presence impacts your offline business?
How bookselling market looks in Baltics.
Digital marketing helps selling more books and helps bookstors to improve thie offline activities.

More information about how digital can help business - http://www.infinitum8.com

Published in: Internet
  • Login to see the comments

  • Be the first to like this

Online impact on offline purchase - Books and Bookstores

  1. 1. Online impact on offline purchase http://infinitum.lv
  2. 2. Jānis Birģelis Web analyst at digital marketing agency http://infinitum.lv Infinitum 8 Every day deal with questions like:  How can I see if my marketing is working?  Where I am losing money?  What is not working on my page?  What is happening in my market?  How do I see what customers like?
  3. 3. http://infinitum.lv Why online? Online is easy and private! «Online shopping is like reading the news on television. You don't actually have to have your trousers on.» 33% shop while in pajamas 15% shop while influenced by alcohol 11% shop while being naked http://www.cnet.com/news/11-percent-of-people-shop-online-naked-survey-says/
  4. 4. Online shopping TOP example for decades. http://infinitum.lv Books Thanks to Amazon expansion. Do you have local Amazon shop?
  5. 5. Consumer behaviour when buying books http://infinitum.lv http://www.consumerbarometer.com/ http://www.consumerbarometer2013.com/
  6. 6. Online purchase vs. Offline purchase (books) UK Germany Austria Denmark Lithuania Belgium http://infinitum.lv 80% 92% 77% 38% 50% 62% 45% 0% 20% 40% 60% 80% 100% Latvia Online purchase Offline Purchase http://www.consumerbarometer2013.com/
  7. 7. UK Germany Austria Denmark Lithuania Belgium http://infinitum.lv 13% 20% 21% 25% 22% 33% 29% 15% 18% 10% 9% 12% 4% 10% 23% 30% 25% 37% 31% 51% 44% 0% 10% 20% 30% 40% 50% 60% Latvia Research Offline only No Research before purchase http://www.consumerbarometer2013.com/ Offline market without online presence
  8. 8. UK Germany Austria Denmark Lithuania Belgium http://infinitum.lv 48% 25% 29% 46% 25% 15% 15% 0% 10% 20% 30% 40% 50% 60% Latvia Cost of not doing online http://www.consumerbarometer2013.com/ Cost of not doing Online (customers that are willing to buy offline)
  9. 9. How to be present in online environment? 9 http://infinitum.lv 23.09.2014.
  10. 10. Web identity http://infinitum8.com
  11. 11. Blogs Reviews Events Anotations http://infinitum8.com
  12. 12. Rich Content is improtant for your customer! http://infinitum8.com Heading1 Picture Heading2 and for Google also.
  13. 13. http://infinitum8.com
  14. 14. http://infinitum8.com
  15. 15. plus.google.com http://infinitum8.com
  16. 16.  Social presence  Loyalty (Be personal with client) Use offline as social channel http://infinitum8.com
  17. 17. Online Advertising Location based advertising.  Cities,  Location around your shop  Exclude unwanted locations Interests  Books  Reading Age group http://infinitum8.com
  18. 18. Online Advertising 18 http://infinitum8.com 23.09.2014.
  19. 19. Complex solutions http://infinitum8.com
  20. 20. Measure your success http://infinitum.lv
  21. 21. 1. Measure online performance http://infinitum.lv
  22. 22. 2. Ask customers? (Survey) http://infinitum.lv Where do you hear about us? Do you plan to visit our offline shop?
  23. 23. 3. Measure your online efforts. http://infinitum.lv
  24. 24. 4. Codes, Coupons, discounts, special offers http://infinitum.lv Use facebook discount: Code: I am from ONLINE
  25. 25. 4.1. Automatic tracking. Each client with coupon number from analytics program. http://infinitum.lv
  26. 26. 4.1. Automatic tracking. http://infinitum.lv
  27. 27. 4.2. Shop visitors and online visits merge together. Offline tracking Active internet marketing Online tracking
  28. 28. 6 Take aways.  Online is all about Content and Identity.  Use rich content for your activities.  Be different and engaging with your client.  Capture your loyal clients.  Measure your online performance.  See how much online is helping offline business. 28 http://infinitum8.com 23.09.2014.
  29. 29. Thank you! Twitter @Infinitumlv Facebook infinitumlv LinkedIn Infinitum-8 Jānis Birģelis janis@infinitum.lv Skype birgelis LinkedIn janisbirgelis

×