10/27/2014 Forms Of Communication 2
Communication is …
According to Newman and Summer ,
“Communication is an exchange of
facts , ideas , opinions or emotions by
two or more persons . “
According to Allen ,
“The sum of all the things one person
does when he wants to create
understanding in the mind of another .
“ 10/27/2014 Forms Of Communication 3
10/27/2014 Forms Of Communication 4
Key Elements Of Communication
10/27/2014 Forms Of Communication 5
10/27/2014 Forms Of Communication 6
Non – Verbal
Sign Language Body Language
10/27/2014 Forms Of Communication 7
10/27/2014 Forms Of Communication 8
A :- Verbal Communication
Language is the most useful tool of
communication as it can convey idea
and message easily if the parties to
the communication understand the
language used .
“Communication by the using language is
simply called as verbal communication . “
10/27/2014 Forms Of Communication 9
Verbal communication can be divided
in to two parts :-
10/27/2014 Forms Of Communication 10
1. Oral Communication
Oral communication is the interchange
of verbal messages between sender
and receiver .
Oral communication can be terms as ,
“ Spoken communication which can
be defined as communicating our
thoughts through words . “
10/27/2014 Forms Of Communication 11
Forms of Oral Communication
Informal face to face talk
• Debate Of Group Dicussion
Speeches And Presentations
10/27/2014 Forms Of Communication 12
Advantages of oral communication
It is spontaneous and natural.
It is, therefore, easy for others to
Choice of words generally suits the
It is supported by nonverbal
The communicator or the person who
communicates, is always physically
available. 10/27/2014 Forms Of Communication 13
Disadvantages of oral
Words spoken disappear into thin air.
The words are temporary.
Words are not permanent unlike say
What is heard is often forgotten.
Nonverbal communication that supports
oral communication may not be
understood by people from other
cultures. 10/27/2014 Forms Of Communication 14
2 . Written Communication
Written communication is a creative
activity that requires a lot of imagination
and efforts to arrive at the finished
Written communication can be terms as
“ Transformation of information
through in any written form like letters ,
notices , circulars , memos , reports etc .
“ 10/27/2014 Forms Of Communication 15
Forms of Written
Forms and questionnaires
10/27/2014 Forms Of Communication 16
Advantages of written
Knowledge and information became
available to people who could read.
Written message are more carefully
formulated than oral communication .
Written communication serves as a
reliable record for future reference and
can be used in legal proceedings .
10/27/2014 Forms Of Communication 17
Disadvantages of written
• One has to be literate to use written
• Written communication is generally more
expensive to convey a short message .
• Formal in nature so It does not involves
personal touch between two parties .
• If the written communication is poorly
drafted , it mat create misunderstanding
and confusion in the mind of receiver .
10/27/2014 Forms Of Communication 18
NON - VERBAL
10/27/2014 Forms Of Communication 19
B . Non – Verbal
Nonverbal communication describes the
process of conveying meaning in the
form of non-word messages.
It can be define as ,
“ Non verbal communication is the
transfer of meaningful information from
one person to another by means other
than written or spoken words . “
10/27/2014 Forms Of Communication 20
Non verbal communication divided in to
two parts .
Audio Signals Visual Signals
10/27/2014 Forms Of Communication 21
1 . Sign Language
People, today , not onlt communicate
through words only , but also make use
of sign and symbols in communication
“ Sign language includes all forms of
symbols which replace words , numbers
and punctuation signs . “
10/27/2014 Forms Of Communication 22
Features of Sign Language :-
Sign language is an art of
communication with the use of pictures
, drawings , sounds , etc .
It is an expression of one’s feelings
through the use of symbols .
It requires just common sense and not
any formal education for being
10/27/2014 Forms Of Communication 23
Visual Signs Audio Signs
10/27/2014 Forms Of Communication 24
Visual signs & symbols speak a
universal language understood by
people all over the world and are easy to
grasp and remember .
It includes the use of posters , drawings ,
cartoon maps , diagrams , photographs
etc . 10/27/2014 Forms Of Communication 25
For example ,
◦ Anybody anywhere can recognize the sign
for a telephone booth or a no smoking , or a
◦ Traffic lights red , yellow , green on roads
and the lights at railway station .
◦ Lights are used to mark celebrations ,
festive occasions , etc .
◦ Hoardings , lights on top of VIP vehicles or
an ambulance serve their purpose .
10/27/2014 Forms Of Communication 26
Audio signs or signals have been used
to send message since the early days
of civilization .
It is also universal in nature as they are
understood by people easily .
Audio signals include the use of drum
beating , alarms , hooters , buzzers,
whistles , bells , sire10n/27s/201.4 EFortmcs Of .Communication 27
Advantages Of Sign language
It conveys message very quickly ,
easily and effectively .
Useful for managing time .
Makes communication interesting .
Useful for informing and educating
illiterate people .
10/27/2014 Forms Of Communication 28
Disadvantages Of Sign
Sign language , whether using visual or
sound signals can communicate only
elementary and simple ideas .
It is not easy to draw effective pictures ,
posters , cartoons etc . It require great
skill on the part of the artist .
It is quite likely to be misunderstood .
In verbal communication spot correction
can be made easily . It is not possible in
sign language .
10/27/2014 Forms Of Communication 29
2 . Body Language
Body language is a form of non-verbal
communication which consists of body
posture , gestures , facial expressions
and eye movements .
Humans send and interpret such
signals almost entirely subconsciously .
10/27/2014 Forms Of Communication 30
In other words
“The bodily gestures, postures, and
facial expressions by which a person
communicates nonverbally with others”
◦ Facial expressions
◦ Gaze / Eye contact
10/27/2014 Forms Of Communication 31
A . Posture :-
The first important aspect of kinesics is
Standing or sitting in a relaxed professional
manner is a positive posture nonverbal.
Also, being comfortably upright, squarely
facing an audience, and evenly distributing
your weight are all aspects of posture that
communicate professionalism, confidence,
attention to detail an1d0/27o/20r14gaFonrmsi zOf aCotmimounnica.tion 32
B . Gesture
Deliberate movements and signals are
an important way to communicate
meaning without words.
Common gestures include waving,
pointing, and using fingers to indicate
Other gestures are arbitrary and
related to culture. 10/27/2014 Forms Of Communication 33
C . Facial
Facial expressions are responsible for a
huge proportion of nonverbal
Consider how much information can be
conveyed with a smile or a frown.
While nonverbal communication and
behaviour can vary dramatically between
cultures, the facial expressions for
happiness, sadness, anger and fear are
similar throughout th1e0/27w/201o4 rFlodrms Of Communication 34
D . Eye
Looking at someone means showing
interest in that person, and showing interest
is a giant step forward in making the right
Your aim should be to stay with a calm,
steady, and non-threatening gaze.
Eye behavior can reveal confidence , or
nervousness , warmth and caring , doubt
and fear , or other em10/2o7/2t0i1o4 nFosrms tOof Coammumnicaetions sage .35
E . Personal
Appearance includes such things as a
person’s body shape , skin color , hair
color and length and facial features .
Some aspects of a person’s appearance
may provide us with useful information
that we do not want to ignore .
It may be desirable to attended to certain
aspects such as age or gender .
10/27/2014 Forms Of Communication 36
F . Vocal
Vocal features every thing about a
spoken message except the words
themselves , such as the tone of the
voice or pace of speech .
Voice , quality , volume , pitch , rate of
delivery , pronunciations and pauses are
aspects of vocalizes .
10/27/2014 Forms Of Communication 37
Advantages Of Non – Verbal
Non- verbal communication helps the
communicator to communicate all that
thing secretly which they do not want to
revel to others .
Through non – verbal communication we
can communicate in brief .
for example , If we want to show that we
are angry we can easily show it through
facial expression .
10/27/2014 Forms Of Communication 38
As words have limitations , non – verbal
communication is more effective in
situations is more effective in situations
where a person has to explain shapes ,
directions , inner feelings and personalities
Non-verbal signals serve to make the
message more powerful and convincing .
Try to convince or motivate another person
into doing a certain task while keeping
your facial expression , gestures and tone
of voice unanimated10./27/2014 Forms Of Communication 39
Disadvantages Of Non – Verbal
Long conversation is difficult.
It varies culture to culture .
Difficult to understand and requires a lot
of repetitions .
Cannot be used as public tool for
Less influential and cannot be used
10/27/2014 Forms Of Communication 40
10/27/2014 Forms Of Communication 41