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-John Esquivel,[object Object],Primary and Secondary Needsand Need category system,[object Object]
Sigmund Freud,[object Object]
Abraham Harold Maslow,[object Object], (April 1, 1908 – June 8, 1970) was an American psychologist. He is noted for his conceptualization of a "hierarchy of human needs", and is considered the founder of humanistic psychology.,[object Object]
Maslow's hierarchy of needs,[object Object]
Physiological needs are literally the requirements for human survival. If these requirements are not met (with the exception of clothing, shelter, and sexual activity), the human body simply cannot continue to function.,[object Object],Physiological needs include:,[object Object],Breathing,[object Object],Food,[object Object],Homeostasis,[object Object],Sex,[object Object],Air, water, and food are metabolic requirements for survival in all animals, including humans. Clothing and shelter provide necessary protection from the elements..,[object Object],Physiological needs,[object Object]
With their physical needs relatively satisfied, the individual's safety needs take precedence and dominate behavior. These needs have to do with people's yearning for a predictable orderly world in which perceived unfairness and inconsistency are under control, the familiar frequent and the unfamiliar rare. ,[object Object],In the world of work, these safety needs manifest themselves in such things as a preference for job security, grievance procedures for protecting the individual from unilateral authority, savings accounts, insurance policies, reasonable disability accommodations, and the like.,[object Object],Safety and Security needs include:,[object Object],Personal security,[object Object],Financial security,[object Object],Health and well-being,[object Object],Safety net against accidents/illness and their adverse impacts,[object Object],Safety needs,[object Object]
	After physiological and safety needs are fulfilled, the third layer of human needs are social and involve feelings of belongingness. This aspect of Maslow's hierarchy involves emotionally based relationships in general, such as:,[object Object],Friendship,[object Object],Intimacy,[object Object],Family,[object Object],Humans need to feel a sense of belonging and acceptance, whether it comes from a large social group, such as clubs, office culture, religious groups, professional organizations, sports teams, gangs, or small social connections (family members, intimate partners, mentors, close colleagues, confidants). They need to love and be loved (sexually and non-sexually) by others. In the absence of these elements, many people become susceptible to loneliness, social anxiety, and clinical depression. ,[object Object], Love and belonging,[object Object]
Esteem,[object Object],All humans have a need to be respected and to have self-esteem and self-respect. Also known as the belonging need, esteem presents the normal human desire to be accepted and valued by others. People need to engage themselves to gain recognition and have an activity or activities that give the person a sense of contribution, to feel accepted and self-valued, be it in a profession or hobby. Imbalances at this level can result in low self-esteem or an inferiority complex. ,[object Object],People with low self-esteem need respect from others. They may seek fame or glory, which again depends on others. Note, however, that many people with low self-esteem will not be able to improve their view of themselves simply by receiving fame, respect, and glory externally, but must first accept themselves internally. Psychological imbalances such as depression can also prevent one from obtaining self-esteem on both levels.,[object Object]
“What a man can be, he must be.” This forms the basis of the perceived need for self-actualization. This level of need pertains to what a person's full potential is and realizing that potential. Maslow describes this desire as the desire to become more and more what one is, to become everything that one is capable of becoming. ,[object Object],Self-actualization,[object Object]
Maslow's Hierarchy of Needs,[object Object]
Criticisms on Maslow’s Hierarchy of Needs,[object Object]
They have several problems with Maslow's pyramid. One of them is that needs, once they are met, do not simply disappear. Rather, certain environmental cues can make them come back. Thus, Kenrick et al. created a new pyramid in which the needs overlap one another and coexist, instead of completely replacing each other. The bottom four levels of this pyramid are highly compatible with Maslow’s, but their top three are mate acquisition, mate retention and parenting. Made in this way, human needs are considered from the perspective of evolutionary psychology,[object Object],Psychologist Douglas Kenrick of Arizona State University,[object Object]
Revised version of Maslow's pyramid of needs. Credit: Doug Kenrick, Arizona State University,[object Object]
(May 13, 1893 – June 23, 1988) was an American psychologist who taught for over 30 years at Harvard University. He was founder of the Boston Psychoanalytic Society and developed a theory of personality based on "need" and "press". He also is developer of the Thematic Apperception Test (TAT) which is widely used by psychologists.,[object Object],Henry Alexander Murray,[object Object]
Primary NeedsPrimary needs are based upon biological demands, such as the need for oxygen, food, and water.,[object Object],Secondary NeedsSecondary needs are generally psychological, such as the need for nurturing, independence, and achievement.,[object Object],Murray's Types of Needs,[object Object]
List of Psychogenic Need (The following is a partial list of 24 needs identified by Murray and his colleagues. According to Murray, all people have these needs, but each individual tends to have a certain level of each need.),[object Object],1. Ambition Needs,[object Object],Achievement: Success, accomplishment, and overcoming obstacles.,[object Object],Exhibition: Shocking or thrilling other people.,[object Object],Recognition: Displaying achievements and gaining social status.,[object Object],2. Materialistic Needs,[object Object],Acquisition: Obtaining things.,[object Object],Construction: Creating things.,[object Object],Order: Making things neat and organized.,[object Object],Retention: Keeping things.,[object Object],	3. Power Needs,[object Object],Abasement: Confessing and apologizing.,[object Object],Autonomy: Independence and resistance.,[object Object],Aggression: Attacking or ridiculing others.,[object Object],Blame Avoidance: Following the rules and avoiding blame.,[object Object],Deference: Obeying and cooperating with others.,[object Object],Dominance: Controlling others.,[object Object],	4. Affection Needs,[object Object],Affiliation: Spending time with other people.,[object Object],Nurturance: Taking care of another person.,[object Object],Play: Having fun with others.,[object Object],Rejection: Rejecting other people.,[object Object],Succorance: Being helped or protected by others.,[object Object],	5. Information Needs,[object Object],Cognizance: Seeking knowledge and asking questions.,[object Object],Exposition: Education others.,[object Object]
An American psychological theorist. Noted for his work on achievement motivation and consciousness, he published a number of works from the 1950s until the 1990s and had a hand in the creation of the scoring system for the Thematic Apperception Test,[object Object],One of McClelland’s most well known theories is that human motivation, is dominated by three needs. ,[object Object],McClelland's theory, sometimes referred to as the three need theory or as the learned needs theory, categorises the needs as follows;,[object Object],the need for achievement ( N-Ach),		,[object Object],the need for power ( N-Pow) and,[object Object],the need for affiliation ( N-Affil).,[object Object],David McClelland,[object Object]
This is the need for friendly relationships and human interaction. There is a need “to feel liked” and “accepted” by others. A person with a high need for affiliation is likely to be a team player and thrive in a customer services environment. They will perform best in a co-operative environment. ,[object Object],The need for affiliation (N-Affil),[object Object]
This is the need to lead others and make an impact.,[object Object],This need can exhibit itself in two ways. ,[object Object],The first which is the need for personal power may be viewed as undesirable as the person simply needs to feel that they have “power over others”. They don’t have to be effective or further the objectives of their employer.,[object Object],The second type of “need for power” is the need for institutional power. People with the need for institutional power; want to direct the efforts of their team, to further the objectives of their organization.,[object Object],The need for power (N-Pow),[object Object]
This is the need to achieve, excel and succeed. A person with this type of need, will set goals that are challenging but realistic. The goals have to be challenging so that the person can feel a sense of achievement. However the goals also have to be realistic as the person believes that when a goal is unrealistic, its achievement is dependant on chance rather than personal skill or contribution. This type of person prefers to work alone or with other high achievers. They do not need praise or recognition, achievement of the task is their reward.,[object Object],The need for achievement (N-Ach),[object Object]
Thank you!!!,[object Object]

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