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BERATUNG 
JUDITH 
ANDRESEN 
OPEN COMMUNICATION WINS 
SESSION | AGILE ON THE BEACH 
SEPTEMBER, 4TH 2014, PENRYN
JUDITH ANDRESEN 
project coach 
! 
judithandresen.com 
@judithandresen 
BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS 
2
ROBERT C. MARTIN , THE CLEAN CODER 
„The role of the professional developer is a 
communications role as well as a 
development role.“ 
BERATUNG 3 JUDITH ANDRESEN OPEN COMMUNICATION WINS
70% of failed IT projects: 
missing / misleading communication 
BERATUNG 4 JUDITH ANDRESEN OPEN COMMUNICATION WINS
Decisions: only 20% conscious 
BERATUNG JUDITH ANDRESEN UNTERNEHMENSKULTUR 5 UNTER DRUCK
OPEN COMMUNICATION 
Facts Gut feelings 
Well-aimed 
Communication 
in Cooperation 
BERATUNG 6 JUDITH ANDRESEN OPEN COMMUNICATION WINS
AGENDA 
Classic / agile approach 
Trust & Motivation 
First steps into a open communication 
BERATUNG 7 JUDITH ANDRESEN OPEN COMMUNICATION WINS
WHAT WE HAVE LEARNED SO FAR 
We all have had the same experience. We 
spent a lot of time there. 
BERATUNG 8 JUDITH ANDRESEN OPEN COMMUNICATION WINS
Text 
IMAGE SOURCE: FLICKR 
BERATUNG 9 JUDITH ANDRESEN OPEN COMMUNICATION WINS
WHAT WE HAVE LEARNED SO FAR 
We all have had the same experience. We 
spent a lot of time there. 
BE PERFECT! 
BERATUNG 10 JUDITH ANDRESEN OPEN COMMUNICATION WINS
SCIENTIFIC MANAGEMENT 
_ Replace rule-of-thumb work methods with methods 
based on a scientific study of the tasks. 
_ Scientifically select, train, and develop each employee 
rather than passively leaving them to train themselves. 
_ Provide "Detailed instruction and supervision of each 
worker in the performance of that worker's discrete 
task" 
_ Divide work nearly equally between managers and 
workers, so that the managers apply scientific 
management principles to planning the work and the 
workers actually perform the tasks. 
WIKIPEDIA: FREDERICK TAYLOR 
BERATUNG 11 JUDITH ANDRESEN OPEN COMMUNICATION WINS
„Human Resources“ 
„Human Being“ 
BERATUNG 12 JUDITH ANDRESEN OPEN COMMUNICATION WINS
I don’t want to be a number. 
! 
If there was a number, 
I am the number one. 
BERATUNG JUDITH ANDRESEN UNTERNEHMENSKULTUR 13 UNTER DRUCK
P A S S I V E P A R T 
of the Plan 
BERATUNG 14 JUDITH ANDRESEN OPEN COMMUNICATION WINS
AGILE MANIFESTO 
_ Individuals and interactions over 
processes and tools 
_ Working software over comprehensive 
documentation 
_ Customer collaboration over contract 
negotiation 
_ Responding to change over following a 
plan 
WEBSITE 
BERATUNG 15 JUDITH ANDRESEN OPEN COMMUNICATION WINS
#HumanBeings 
#TeamWork 
BERATUNG 16 JUDITH ANDRESEN OPEN COMMUNICATION WINS
#Transparency 
#Feedback 
#SelfOrganization 
BERATUNG 17 JUDITH ANDRESEN OPEN COMMUNICATION WINS
ORGANIZATIONAL CULTURE 
ATTRIBUTES 
Furnishing 
Projects 
Uniforms 
VALUES 
Nerds Conservative 
TACIT ASSUMPTIONS 
Flyers 
Slogans 
„This is how we work“ 
Nature Leadership Business 
WIKIPEDIA: SCHEIN’S MODEL 
BERATUNG 18 JUDITH ANDRESEN OPEN COMMUNICATION WINS
Am I allowed to talk? 
BERATUNG JUDITH ANDRESEN UNTERNEHMENSKULTUR 19 UNTER DRUCK
AGENDA 
Classic / agile approach 
Trust & Motivation 
First steps into a open communication 
BERATUNG 20 JUDITH ANDRESEN OPEN COMMUNICATION WINS
The effort for changing behavior is high 
! 
Am I rewarded for this effort? 
Is the result worth it? 
BERATUNG 21 JUDITH ANDRESEN OPEN COMMUNICATION WINS
What should I do? 
What contribution is expected of me? 
! 
What can I not do? 
BERATUNG 22 JUDITH ANDRESEN OPEN COMMUNICATION WINS
MOTIVATION 
#Purpose 
#Autonomy 
#Mastery 
DANIEL H. PINK, DRIVE 
BERATUNG 23 JUDITH ANDRESEN OPEN COMMUNICATION WINS
TRUST IS BASED ON CERTAINTY 
Self-actualization 
Esteem 
Love / Belonging 
Safety 
Physiological needs 
MASLOW’S HIERARCHY OF NEEDS 
BERATUNG 24 JUDITH ANDRESEN OPEN COMMUNICATION WINS
AGENDA 
Classic / agile approach 
Trust & Motivation 
First steps into a open communication 
BERATUNG 25 JUDITH ANDRESEN OPEN COMMUNICATION WINS
AN AGILE TRANSITION IS COMPLEX 
BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS 
26 
Complex 
Emergent Practice 
Complicated 
Good Practice 
Chaotic 
Novel Practice 
Obvious 
Best Practice 
WIKIPEDIA | DAVE SNOWDEN
AN AGILE TRANSITION IS COMPLEX 
Disorder 
BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS 
26 
Complex 
Emergent Practice 
Complicated 
Good Practice 
Chaotic 
Novel Practice 
Obvious 
Best Practice
Just some ideas, 
not best practices 
BERATUNG JUDITH ANDRESEN UNTERNEHMENSKULTUR 27 UNTER DRUCK
We solve complex problems 
in a team 
1 
BERATUNG 28 JUDITH ANDRESEN OPEN COMMUNICATION WINS
LISTEN & TALK! 
1 
_ Retrospectives 
_ Post Mortem Analysis 
_ Root Cause Analysis 
_ Daily Stand Up Meetings: Impediments 
BERATUNG 29 JUDITH ANDRESEN OPEN COMMUNICATION WINS
Do we follow 
the old paths? 2 
BERATUNG 30 JUDITH ANDRESEN OPEN COMMUNICATION WINS
INTROSPECT & TALK 
2 
_ Informal Meetings :-) 
_ Company breakfast 
_ Lunch Lottery / Time for Tea 
BERATUNG 31 JUDITH ANDRESEN OPEN COMMUNICATION WINS
3 
ARE WE CERTAIN? 
BERATUNG 32 JUDITH ANDRESEN OPEN COMMUNICATION WINS
HUNT THE ELEPHANTS & TALK! 
3 
_ „Management by wandering around“ 
_ Articulate your gut feeling 
_ Articulate underlined feelings of the others 
_ Talk about your own mistakes 
BERATUNG 33 JUDITH ANDRESEN OPEN COMMUNICATION WINS
DO WE HAVE THE RIGHT ATTITUDE? 
4 
BERATUNG 34 JUDITH ANDRESEN OPEN COMMUNICATION WINS
LEARN & TALK! 
4 
_ Be a role model! 
_ Take small steps! 
_ Celebrate successes! 
BERATUNG 35 JUDITH ANDRESEN OPEN COMMUNICATION WINS
JUDITH ANDRESEN 
project coach 
! 
judithandresen.com 
@judithandresen 
BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS 
36 
GOOD LUCK!

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Open Communication wins

  • 1. BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS SESSION | AGILE ON THE BEACH SEPTEMBER, 4TH 2014, PENRYN
  • 2. JUDITH ANDRESEN project coach ! judithandresen.com @judithandresen BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS 2
  • 3. ROBERT C. MARTIN , THE CLEAN CODER „The role of the professional developer is a communications role as well as a development role.“ BERATUNG 3 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 4. 70% of failed IT projects: missing / misleading communication BERATUNG 4 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 5. Decisions: only 20% conscious BERATUNG JUDITH ANDRESEN UNTERNEHMENSKULTUR 5 UNTER DRUCK
  • 6. OPEN COMMUNICATION Facts Gut feelings Well-aimed Communication in Cooperation BERATUNG 6 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 7. AGENDA Classic / agile approach Trust & Motivation First steps into a open communication BERATUNG 7 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 8. WHAT WE HAVE LEARNED SO FAR We all have had the same experience. We spent a lot of time there. BERATUNG 8 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 9. Text IMAGE SOURCE: FLICKR BERATUNG 9 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 10. WHAT WE HAVE LEARNED SO FAR We all have had the same experience. We spent a lot of time there. BE PERFECT! BERATUNG 10 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 11. SCIENTIFIC MANAGEMENT _ Replace rule-of-thumb work methods with methods based on a scientific study of the tasks. _ Scientifically select, train, and develop each employee rather than passively leaving them to train themselves. _ Provide "Detailed instruction and supervision of each worker in the performance of that worker's discrete task" _ Divide work nearly equally between managers and workers, so that the managers apply scientific management principles to planning the work and the workers actually perform the tasks. WIKIPEDIA: FREDERICK TAYLOR BERATUNG 11 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 12. „Human Resources“ „Human Being“ BERATUNG 12 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 13. I don’t want to be a number. ! If there was a number, I am the number one. BERATUNG JUDITH ANDRESEN UNTERNEHMENSKULTUR 13 UNTER DRUCK
  • 14. P A S S I V E P A R T of the Plan BERATUNG 14 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 15. AGILE MANIFESTO _ Individuals and interactions over processes and tools _ Working software over comprehensive documentation _ Customer collaboration over contract negotiation _ Responding to change over following a plan WEBSITE BERATUNG 15 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 16. #HumanBeings #TeamWork BERATUNG 16 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 17. #Transparency #Feedback #SelfOrganization BERATUNG 17 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 18. ORGANIZATIONAL CULTURE ATTRIBUTES Furnishing Projects Uniforms VALUES Nerds Conservative TACIT ASSUMPTIONS Flyers Slogans „This is how we work“ Nature Leadership Business WIKIPEDIA: SCHEIN’S MODEL BERATUNG 18 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 19. Am I allowed to talk? BERATUNG JUDITH ANDRESEN UNTERNEHMENSKULTUR 19 UNTER DRUCK
  • 20. AGENDA Classic / agile approach Trust & Motivation First steps into a open communication BERATUNG 20 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 21. The effort for changing behavior is high ! Am I rewarded for this effort? Is the result worth it? BERATUNG 21 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 22. What should I do? What contribution is expected of me? ! What can I not do? BERATUNG 22 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 23. MOTIVATION #Purpose #Autonomy #Mastery DANIEL H. PINK, DRIVE BERATUNG 23 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 24. TRUST IS BASED ON CERTAINTY Self-actualization Esteem Love / Belonging Safety Physiological needs MASLOW’S HIERARCHY OF NEEDS BERATUNG 24 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 25. AGENDA Classic / agile approach Trust & Motivation First steps into a open communication BERATUNG 25 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 26. AN AGILE TRANSITION IS COMPLEX BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS 26 Complex Emergent Practice Complicated Good Practice Chaotic Novel Practice Obvious Best Practice WIKIPEDIA | DAVE SNOWDEN
  • 27. AN AGILE TRANSITION IS COMPLEX Disorder BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS 26 Complex Emergent Practice Complicated Good Practice Chaotic Novel Practice Obvious Best Practice
  • 28. Just some ideas, not best practices BERATUNG JUDITH ANDRESEN UNTERNEHMENSKULTUR 27 UNTER DRUCK
  • 29. We solve complex problems in a team 1 BERATUNG 28 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 30. LISTEN & TALK! 1 _ Retrospectives _ Post Mortem Analysis _ Root Cause Analysis _ Daily Stand Up Meetings: Impediments BERATUNG 29 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 31. Do we follow the old paths? 2 BERATUNG 30 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 32. INTROSPECT & TALK 2 _ Informal Meetings :-) _ Company breakfast _ Lunch Lottery / Time for Tea BERATUNG 31 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 33. 3 ARE WE CERTAIN? BERATUNG 32 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 34. HUNT THE ELEPHANTS & TALK! 3 _ „Management by wandering around“ _ Articulate your gut feeling _ Articulate underlined feelings of the others _ Talk about your own mistakes BERATUNG 33 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 35. DO WE HAVE THE RIGHT ATTITUDE? 4 BERATUNG 34 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 36. LEARN & TALK! 4 _ Be a role model! _ Take small steps! _ Celebrate successes! BERATUNG 35 JUDITH ANDRESEN OPEN COMMUNICATION WINS
  • 37. JUDITH ANDRESEN project coach ! judithandresen.com @judithandresen BERATUNG JUDITH ANDRESEN OPEN COMMUNICATION WINS 36 GOOD LUCK!