Sharing Discsussion Google Gathering Customer Google Adwords Indonesia, Fundamental and Important Google Analytics for Busssiness Online and Digital Marketing

1. GOOGLE ANALYTICS
PENTINGNYA
Google Analytics untuk Membantu Bisnis Anda
Muhammad Sya’ban H
Head Of Account & Strategy

2. DIGITAL IN INDONESIA
51%
Total
Population
Active Internet
User
Active Mobile
Acount
Active Social Media
Account
Active Mobile
Social Media
255.5 81.5 308.2 72.0 62.0
Million Million Million Million Million
Urbanisation
34%
Penetration : Penetration :Vs Population : Penetration :
28%121% 24%
• Sources: Wikipedia, APJII, PusKaKom UI, InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence

3. INTERNET POWER
Internet Connection
Mobile Connection 24x7
Media Available at click button
More Bussiness Data

4. GOOGLE ANALYTICS
Making your Bussiness Data
Collect, Distribute, Analyze, Interpret
Traffic Conversion Relationship

5. Personal Touch

6. GOOGLE
ANALYTICS
"Digital Analytics adalah analisis
data kualitatif dan kuantitatif dari
bisnis Anda, mengetahui kompetisi
saat ini, untuk dilakukan
improvement terus-menerus dari
online, menggapai pelanggan
potensial. serta harus diterjemahkan
menjadi hasil yang Anda inginkan
(baik online dan offline)".
- Avinash Kaushik

7. Awareness
Acquisition
Engangement
Conversion
Retention
DIGITAL ANALYTICS FUNNEL

8. Pelanggan merupakan titik point penting kita dalam
menganalisa Data Analytics

9. COLLECT YOUR DATA
“Mengetahui kualitas dan kuantitas
data merupakan cara mengetahui
prilaku dan pertimbangan Customer”

10. OUTCOMES
Bussiness
Objective
Measurable
Outcomes
E Commerce Sell Products
Lead Generation Contact Information for Sales Prospect
Content Publishing Ads Shown to Visitor
Online Info/Support Help Customer find Information
Branding
Drive Awareness and
Engagement and Loyalty
Tentukan hasil yang diinginkan, selanjutnya Anda dapat
mengimplementasikan Strategy

11. CONVERSION
Click to Download
Macro Conversion Micro Conversion
Menghubungkan Iklan dan kata kunci dengan sasaran bisnis
Meningkatkan ROI
Melihat Interaksi Pelanggan

12. IMPROVEMENT
Measure
Report
Analyze
Hipotesys
Testing

13. HERE WE GO..!!

14. KEYPOINT
Tools Process People

15. GET IN TOUCH…
IF YOU WANT TO DISCUSS YOUR DIGITAL MARKETING STRATEGY
syaban.harahap@gopherindonesia.com
0852 755 66 856
www.msh.web.id
Selamat Datang & bersiaplah meraih kemenangan