The document summarizes the history and development of television in India from the 1920s to present day. It discusses the key technologies used in early televisions and traces the growth of the television industry in India from the 1920s to 2005. It then profiles some of the major brands in the Indian television market like Sony, Panasonic, Samsung, and LG and discusses their market strategies and shares. The remainder of the document outlines the different segments in the color television market in India, lists some objectives and challenges of the television industry, and proposes action points to support its continued growth.

1. Presented by Group – 4
Aftab Ali
Harsh Melwani
Japjeev Singh
Khevna Dagli
Prithveeraj Whabi
Sana Khan
Vishal Vyas
Zain Khan

2. INTRODUCTION
 Television is commercially available since the late
1920s.
 The television set has become common-place in
homes, businesses and institutions.
 Television employed a combination of optical,
mechanical and electronic technologies to
capture, transmit and display a visual image.
 Telecommunication medium for transmitting and
receiving moving images that can be
monochrome or colored, with accompanying
sound.

3. First Primitive television

4. Indian TV history
1920

5. Indian TV history
1980

6. Indian TV history
2000

7. Indian TV history
2005

8. Popular brands

9. Reputed Company.
Is an industrial multinational company
based in India.

10. South Korean Company.
Top spot in terms of the number of
TV’s sold.
Has started to introduced internet tv

11. Japanese Multi-National.
Leading manufacturers of electronics.

12.  1st largest electronic company.
World 2nd largest manufacturer.
Introduced 1st internet TV.

13. Was created by Matsushita in 1955
in American Region.
The element “PAN” means all &
“SONIC” means sound.

14. Market Strategies
Sony: “Make believe” “Television Redefined”
Panasonic: “Ideas for life” “Only Vierra Makes It Real”
Samsung: “Next Is What ?” “Smart TV”
Videocon: “Imagine” “The Indian Multinational”
LG: “Life’s Good (With LG)”

15. Market Share Of Individual Firm’s In
Television Industry
Sony, 22
Panasonic, 1.5 Videocon
Philips Electronics Industries, 36.02
India, 2.32
Onida, 5.3
Samsung India
Electronics, 15.86 LG
Electronics, 18.38

16. Facts on growth of TV Industry
2006 2007 2008 2009 2010 201 1

17. Segment Structure
The color television market in India is divided into 6 segments:
 LED
Ranging from 42 to 56 inches
Consumes less power than LCD televisions
of the same size
Price ranging from Rs 50,000-4,00,000
Luxury nature

18.  LCD
Sizes from 15 to 55 inches.
Lower costs and varied sizes.
Price ranging from Rs.15,000 - 1,25,000

19.  Ultra slim
Compact CRT
20% slimmer than conventional.
Price ranging from Rs.7,000 - 15,000

20.  Flat
Budget TV
Conventional with feel of elegancy due
to flat screen
Price ranging from Rs.6,000-10,000

21.  Conventional
Normal TV
Price ranging from Rs.5,000-8000
Inferior Price band

22.  3D Television
 3 dimensional television
Price ranging 1,00,000 - 6,00,000
Included ethernet, usb, bluetooth and
wifi.

23. magic mirror glass TV Smart Television

24. IP Television 3D Television

25. Touch Screen Television Finger Thin Television

26. Water-Proof Television Kitchen Television

27. Objectives of Television Industry
• Profit making
• Maximum Sales
• Innovation
• Customer satisfaction
• Corporate image

28. CHALLENGES
 Fragmentation of Capacity - not able to achieve
economies of scale
 Logistics
 Market Penetration
 Affordable /Competitive Pricing
After Sale Service & Customer Satisfaction

29. Action Points for Industry growth
 Need to be more quality conscious
 Need to improve After Sales Services
 Need to Build economies of Scale
 Explore exports as a viable option.
 More emphasis to develop Rural Market.

30. Thank You.