The document summarizes the history and development of television in India from the 1920s to present day. It discusses the key technologies used in early televisions and traces the growth of the television industry in India from the 1920s to 2005. It then profiles some of the major brands in the Indian television market like Sony, Panasonic, Samsung, and LG and discusses their market strategies and shares. The remainder of the document outlines the different segments in the color television market in India, lists some objectives and challenges of the television industry, and proposes action points to support its continued growth.
1. Presented by Group – 4
Aftab Ali
Harsh Melwani
Japjeev Singh
Khevna Dagli
Prithveeraj Whabi
Sana Khan
Vishal Vyas
Zain Khan
2. INTRODUCTION
Television is commercially available since the late
1920s.
The television set has become common-place in
homes, businesses and institutions.
Television employed a combination of optical,
mechanical and electronic technologies to
capture, transmit and display a visual image.
Telecommunication medium for transmitting and
receiving moving images that can be
monochrome or colored, with accompanying
sound.
12. 1st largest electronic company.
World 2nd largest manufacturer.
Introduced 1st internet TV.
13. Was created by Matsushita in 1955
in American Region.
The element “PAN” means all &
“SONIC” means sound.
14. Market Strategies
Sony: “Make believe” “Television Redefined”
Panasonic: “Ideas for life” “Only Vierra Makes It Real”
Samsung: “Next Is What ?” “Smart TV”
Videocon: “Imagine” “The Indian Multinational”
LG: “Life’s Good (With LG)”
15. Market Share Of Individual Firm’s In
Television Industry
Sony, 22
Panasonic, 1.5 Videocon
Philips Electronics Industries, 36.02
India, 2.32
Onida, 5.3
Samsung India
Electronics, 15.86 LG
Electronics, 18.38
16. Facts on growth of TV Industry
2006 2007 2008 2009 2010 201 1
17. Segment Structure
The color television market in India is divided into 6 segments:
LED
Ranging from 42 to 56 inches
Consumes less power than LCD televisions
of the same size
Price ranging from Rs 50,000-4,00,000
Luxury nature
18. LCD
Sizes from 15 to 55 inches.
Lower costs and varied sizes.
Price ranging from Rs.15,000 - 1,25,000
19. Ultra slim
Compact CRT
20% slimmer than conventional.
Price ranging from Rs.7,000 - 15,000
20. Flat
Budget TV
Conventional with feel of elegancy due
to flat screen
Price ranging from Rs.6,000-10,000
21. Conventional
Normal TV
Price ranging from Rs.5,000-8000
Inferior Price band
22. 3D Television
3 dimensional television
Price ranging 1,00,000 - 6,00,000
Included ethernet, usb, bluetooth and
wifi.
27. Objectives of Television Industry
• Profit making
• Maximum Sales
• Innovation
• Customer satisfaction
• Corporate image
28. CHALLENGES
Fragmentation of Capacity - not able to achieve
economies of scale
Logistics
Market Penetration
Affordable /Competitive Pricing
After Sale Service & Customer Satisfaction
29. Action Points for Industry growth
Need to be more quality conscious
Need to improve After Sales Services
Need to Build economies of Scale
Explore exports as a viable option.
More emphasis to develop Rural Market.