How Search Engine Advertising / Marketing works
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How Search Engine Advertising / Marketing works
- 2. search engine advertising SEM IS THE ACT OF MARKETING A WEBSITE VIA SEARCH ENGINES BY PURCHASING PAID LISTINGS
- 5. 1 KEYWORDS TRIGGER AD TO APPEAR 2 ADWORDS PLACEMENT 3 AD RANK how adwords work
- 6. keywords
- 7. keywordsKeywords are words or phrases you choose that can trigger your ad to show on search and other sites
- 9. 1 2 3 4 GOOGLE SITE SEARCH PARTNER NETWORK GOOGLE DISPLAY NETWORK MOBILE PHONE APPS
- 10. ad rank qualitybidding HOW GOOGLE DETERMINES WHICH ADS APPEAR IN WHICH POSITIONS
- 14. QUALITY SCORE FACTORS 1 CTR - CLICK THROUGH RATE 2 KEYWORD RELEVANCE 3 LANDING PAGE QUALITY
- 15. CTR - CLICK THROUGH RATE The CTR (Click Through Rate) for an ad is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage. 1
- 16. For example, if a banner ad was delivered 100 times (100 impressions) and received 1 click then the CTR would be 1%. CTR - CLICK THROUGH RATE1
- 17. 2 KEYWORD RELEVANCE Keyword relevancy refers to how relevant, or important, certain keywords or phrases are to each page of your website ( landing page )
- 18. 3 LANDING PAGE QUALITY Relevant. Original. Transparent. Navigable.
- 19. targeted demographyCHOOSE WHEN AND WHERE ADS APPEAR
- 20. language
- 22. radius
- 23. device
- 24. time / schedule
- 25. system of charge
- 26. Cost Per Click (CPC) is a method of charging for advertisements on the Internet based on how many viewers click on the advertisement
- 27. Cost Per Click Click is counted each time a user click through the ad to landing page
- 28. Cost Per Acquisition (CPA) is an online advertising pricing model, where the advertiser pays for each specified action linked to the advertisement
- 29. Cost Per Acquisition Specified Action (a registration, a purchase, a form submission,etc )
- 30. Cost Per Mile (CPM) is when advertisers pay for exposure of their ad to a specific audience. "Per mille" means per thousand impressions, or loads of an advertisement.
- 31. Cost Per Mile Impression is a measure of the number of times an ad is displayed. Each time the ad displays it is counted as 1 impression
- 32. Advantages
- 33. Advantages You only show your Ad to people who is interested in what you’re selling with “Targeting System”
- 34. Advantages You only pay when they respond with “Pay Per Click”
- 35. Advantages The price of advertising is determined by the market, due to Trend Browser
- 37. Understanding the relationship between the three-layer design of AdWords organizing account
- 38. ACCOUNT IKEA INDONESIA CAMPAIGN MENJUAL MEJA AD GROUP MEJA KERJA AD GROUP MEJA MAKAN CAMPAIGN MENJUAL KASUR AD GROUP KASUR ANAK AD GROUP KASUR BESAR
- 39. Menjual Meja Meja Kerja Meja Lipat Meja Rapat Meja Makan Keluarga Meja Kerja Baru Meja Kerja Putih Meja Kerja Minimalis Meja Rapat Bagus Meja Rapat Kayu Meja Rapat Minimalis Meja Lipat Kecil Meja Lipat Warna jual meja lipat Meja Makan Awet Meja Makan Restoran Meja Makan Picking The Right Keyword IKEA INDONESIA