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It’s Not 
About 
the 
Minutes 
Ben Klang 
Principal, Mojo Lingo
CAN YOU SPEAK MAGIC? 
VOICE CALLS 
PRICE-PER-MINUTE 
2 
0
CAN YOU SPEAK MAGIC? 
3 
Does One Size 
Really Fit All?
CAN YOU SPEAK MAGIC? 
4
CAN YOU SPEAK MAGIC? 
5
CAN YOU SPEAK MAGIC? 
How Are You Different? 
6
CAN YOU SPEAK MAGIC? 
7 
How Can You Be 
Different?
CAN YOU SPEAK MAGIC? 
8
CAN YOU SPEAK MAGIC? 
8 
Product Brands
CAN YOU SPEAK MAGIC? 
8 
Product Brands 
Partnerships
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
•Champion’s League highlights each week 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
•Champion’s League highlights each week 
•Message real-time match highlights 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
•Champion’s League highlights each week 
•Message real-time match highlights 
•Mobile optimized video + CDN off-peak 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
•Champion’s League highlights each week 
•Message real-time match highlights 
•Mobile optimized video + CDN off-peak 
•Complete comms for small biz 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
•Champion’s League highlights each week 
•Message real-time match highlights 
•Mobile optimized video + CDN off-peak 
•Complete comms for small biz 
•Hosted email + PBX 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
•Champion’s League highlights each week 
•Message real-time match highlights 
•Mobile optimized video + CDN off-peak 
•Complete comms for small biz 
•Hosted email + PBX 
•WordPress WebRTC widget 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
•Champion’s League highlights each week 
•Message real-time match highlights 
•Mobile optimized video + CDN off-peak 
•Complete comms for small biz 
•Hosted email + PBX 
•WordPress WebRTC widget 
•Mobile becomes extension - One Number 
9
CAN YOU SPEAK MAGIC? 
PRODUCT BRANDS 
•Mobile for sports fans 
•Champion’s League highlights each week 
•Message real-time match highlights 
•Mobile optimized video + CDN off-peak 
•Complete comms for small biz 
•Hosted email + PBX 
•WordPress WebRTC widget 
•Mobile becomes extension - One Number 
•Critical difference: 
Not under Telco Brand 
9
CAN YOU SPEAK MAGIC? 
PARTNERSHIPS & MVNOS 
10
CAN YOU SPEAK MAGIC? 
PARTNERSHIPS & MVNOS 
•Make the network accessible to 
outside organizations 
10
CAN YOU SPEAK MAGIC? 
PARTNERSHIPS & MVNOS 
•Make the network accessible to 
outside organizations 
•Externalize risk yet share in reward 
10
CAN YOU SPEAK MAGIC? 
PARTNERSHIPS & MVNOS 
•Make the network accessible to 
outside organizations 
•Externalize risk yet share in reward 
•Failures don’t impact telco brand 
10
CAN YOU SPEAK MAGIC? 
PARTNERSHIPS & MVNOS 
•Make the network accessible to 
outside organizations 
•Externalize risk yet share in reward 
•Failures don’t impact telco brand 
•Capitalize on innovation where it is 
already happening 
10
CAN YOU SPEAK MAGIC? 
11 
Examples
CAN YOU SPEAK MAGIC? 
12
CAN YOU SPEAK MAGIC? 
13
CAN YOU SPEAK MAGIC? 
Find a market to serve 
14
CAN YOU SPEAK MAGIC? 
15 
Build to suit
It’s Not 
About 
the 
Minutes 
Ben Klang 
Principal, Mojo Lingo

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TADSummit 2014 work stream 3 - ben klang - it's not about the minutes

  • 1. It’s Not About the Minutes Ben Klang Principal, Mojo Lingo
  • 2. CAN YOU SPEAK MAGIC? VOICE CALLS PRICE-PER-MINUTE 2 0
  • 3. CAN YOU SPEAK MAGIC? 3 Does One Size Really Fit All?
  • 4. CAN YOU SPEAK MAGIC? 4
  • 5. CAN YOU SPEAK MAGIC? 5
  • 6. CAN YOU SPEAK MAGIC? How Are You Different? 6
  • 7. CAN YOU SPEAK MAGIC? 7 How Can You Be Different?
  • 8. CAN YOU SPEAK MAGIC? 8
  • 9. CAN YOU SPEAK MAGIC? 8 Product Brands
  • 10. CAN YOU SPEAK MAGIC? 8 Product Brands Partnerships
  • 11. CAN YOU SPEAK MAGIC? PRODUCT BRANDS 9
  • 12. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans 9
  • 13. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans •Champion’s League highlights each week 9
  • 14. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans •Champion’s League highlights each week •Message real-time match highlights 9
  • 15. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans •Champion’s League highlights each week •Message real-time match highlights •Mobile optimized video + CDN off-peak 9
  • 16. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans •Champion’s League highlights each week •Message real-time match highlights •Mobile optimized video + CDN off-peak •Complete comms for small biz 9
  • 17. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans •Champion’s League highlights each week •Message real-time match highlights •Mobile optimized video + CDN off-peak •Complete comms for small biz •Hosted email + PBX 9
  • 18. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans •Champion’s League highlights each week •Message real-time match highlights •Mobile optimized video + CDN off-peak •Complete comms for small biz •Hosted email + PBX •WordPress WebRTC widget 9
  • 19. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans •Champion’s League highlights each week •Message real-time match highlights •Mobile optimized video + CDN off-peak •Complete comms for small biz •Hosted email + PBX •WordPress WebRTC widget •Mobile becomes extension - One Number 9
  • 20. CAN YOU SPEAK MAGIC? PRODUCT BRANDS •Mobile for sports fans •Champion’s League highlights each week •Message real-time match highlights •Mobile optimized video + CDN off-peak •Complete comms for small biz •Hosted email + PBX •WordPress WebRTC widget •Mobile becomes extension - One Number •Critical difference: Not under Telco Brand 9
  • 21. CAN YOU SPEAK MAGIC? PARTNERSHIPS & MVNOS 10
  • 22. CAN YOU SPEAK MAGIC? PARTNERSHIPS & MVNOS •Make the network accessible to outside organizations 10
  • 23. CAN YOU SPEAK MAGIC? PARTNERSHIPS & MVNOS •Make the network accessible to outside organizations •Externalize risk yet share in reward 10
  • 24. CAN YOU SPEAK MAGIC? PARTNERSHIPS & MVNOS •Make the network accessible to outside organizations •Externalize risk yet share in reward •Failures don’t impact telco brand 10
  • 25. CAN YOU SPEAK MAGIC? PARTNERSHIPS & MVNOS •Make the network accessible to outside organizations •Externalize risk yet share in reward •Failures don’t impact telco brand •Capitalize on innovation where it is already happening 10
  • 26. CAN YOU SPEAK MAGIC? 11 Examples
  • 27. CAN YOU SPEAK MAGIC? 12
  • 28. CAN YOU SPEAK MAGIC? 13
  • 29. CAN YOU SPEAK MAGIC? Find a market to serve 14
  • 30. CAN YOU SPEAK MAGIC? 15 Build to suit
  • 31. It’s Not About the Minutes Ben Klang Principal, Mojo Lingo