This document discusses designing distinctions that balance self-interest and collective interest without destroying society. It acknowledges the tension between individual goals and the greater good, and considers how differences influence variety. It suggests rethinking incentives for intervening in systems to encourage architects who create information structures allowing people to find their own paths to knowledge.

1. Consider the Avocado
Or How to Design Distinctions
That Won’t Destroy Society
jarango

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8. Image: salesforcetower.com
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10. Image: https://commons.wikimedia.org/wiki/File:A_classroom_with_state-of-the-art_eq

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12. Image: salesforcetower.com
Image: https://en.wikipedia.org/wiki/The_Big_Debate

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16. “We are called to be
architects of the future,
not its victims.”
— R. Buckminster Fuller

17. architects of the future

18. architects of information

21. iPad iPad Pro

22. architects of information

23. architects of distinctions

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26. Avocado
noun (plural avocados)
1. A pear-shaped fruit with a rough
leathery skin, smooth oily edible
flesh, and a large stone.
2. The tropical evergreen tree that
bears the avocado. It is native to
Central America and widely
cultivated elsewhere.
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31. architects of distinctions

32. architects of systems

33. Image: Business Model Toolbox

35. Image: Aaron Parecki/Flickr

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41. Self-
interest
Collective
interest

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47. A person who creates the
structure or map of
information which allows
others to find their personal
paths to knowledge.

48. 1.Acknowledge the tension between
self-interest and collective interest.

49. 1.Acknowledge the tension between
self-interest and collective interest.
2.Consider how distinctions influence
variety.

50. 1.Acknowledge the tension between
self-interest and collective interest.
2.Consider how distinctions influence
variety.
3.Rethink incentives for intervention.

51. 1.Acknowledge the tension between
self-interest and collective interest.
2.Consider how distinctions influence
variety.
3.Rethink incentives for intervention.

52. ?

54. Consider the Avocado
jarango
Or How to Design Distinctions
That Won’t Destroy Society