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HOW TO USE LINKEDIN AS A
POWERFUL CAREER
DEVELOPMENT TOOL
John Roland, MDiv, MBA
Chief Development Officer
Email: jroland@foundryministries.com
Cell: 404.545.8756
Twitter: @jaroland74
http://www.linkedin.com/in/johnaroland
Don’t be this guy!
John Roland, @jaroland74
• Is it possible to genuinely be interested in the
needs of others, and still promote yourself?
• Absolutely and it can be a “win/win” situation
for everyone!!
• Purpose of the PowerPoint is to explain HOW!
John Roland, @jaroland74
John Roland, @jaroland74
How To Build A LinkedIn Profile in 2019 - GREAT LinkedIn Profile Example
Why CREATE and have an
ACTIVE LinkedIn profile?
John Roland, @jaroland74
• See your LinkedIn profile as your professional
portfolio. This is a chance to showcase your
expertise and what others are saying about you.
Opportunity for you to collect endorsements and
recommendations in real time.
• Join industry specific professional groups to
expand your professional network. This will allow
you to learn best practices, create connections with
your industry peers and provide an opportunity to
share what you are learning.
Why CREATE and have an
ACTIVE LinkedIn profile?
John Roland, @jaroland74
• Seek industry specific advice and see how others are
addressing current difficulties. Location to ask for advice
and seek help.
• Publicly recognize others in your company by
endorsements and recommendations. Want to improve
company morale and build up your coworkers? Reach out
to your coworkers on their LinkedIn profile and praise
them publicly for their strengths and assets to the
company.
• Stay involved in the lives of your connections. Now with
LinkedIn updates, reminders, and anniversaries, it is easy
to post a quick note to a peer who has received a
promotion, switched jobs, celebrated a work anniversary,
etc
How do I create a
LinkedIn profile?
John Roland, @jaroland74
How do I create a
LinkedIn profile?
John Roland, @jaroland74
Opportunity to
connect your
Facebook
friends to your
LinkedIn
Opportunity to
connect with
your email
contacts via
your gmail or
yahoo account.
How do I create a
LinkedIn profile?
John Roland, @jaroland74
Opportunity to
list your
certifications
after your last
name.
Opportunity to put
Rev. or a more formal
name than a
nickname.
How do I create a
LinkedIn profile?
John Roland, @jaroland74
Add a banner image
which reflects your
career either of your
school or city.
Add a high-
quality
professional
photo of
yourself.
How do I create a
LinkedIn profile?
John Roland, @jaroland74
Mention your
industry and
location in your
headline.
Employer and
education.
Edit your
personal
URL
instead of
random
numbers
and
letters.
How do I create a
LinkedIn profile?
John Roland, @jaroland74
Include a
concise
summary of
who you are,
what you do
and what you
have to offer.
This may be all
people will
read.
Start with the
FACTS
John Roland, @jaroland74
• Keep your resume, bio and
LinkedIn profile easy to
understand and up to date.
• Be factual, clear and
complete.
• If you doubled sales in a
year or promoted, say so.
• Tell the truth
John Roland, @jaroland74
What do I say in my
LinkedIn profile?
• Investor’s Business Daily says to take
the hype out of your message; stay
away from adverbs and adjectives.
• For instance, INSTEAD OF saying, “I
successfully led an initiative that
improved productivity by 36%,” SAY,
“I led an initiative that improved
productivity by 36%.”
John Roland, @jaroland74
How do I describe my
career in my LinkedIn
profile?
• Plenty of people do the
opposite of telling the truth.
• They make boastful claims in
an article or email, but their
profile is lacking the most basic
details.
• Tell the truth and let your
factual accomplishments speak
for themselves
John Roland, @jaroland74
How do I describe my
career in my LinkedIn
profile?
John Roland, @jaroland74
If I claimed to be the world’s
greatest basketball player.
Michael Jordan’s response.
Share the facts –
specific, quantified
facts – please.
John Roland, @jaroland74
• STATE RATS:
• R—Results—these were the
results from our campaign or
efforts.
• A—Actions—listed are the
actions I took for the problem
we faced.
• T—Trainings—these are the
trainings I took.
• S—Situations—Here is a
situation we encountered and
how we overcame it.
John Roland, @jaroland74
• Make it very easy for
people to get facts
about what you have
accomplished.
• It is difficult to argue
with clear, defined,
quantified facts.
• Don't brag, just tell
the truth.
John Roland, @jaroland74
Networking is
a great toolJohn Roland, @jaroland74
John Roland, @jaroland74
Are there organizations or people you would like
to create partnerships? See who you know!
Type in
the
name
of the
person
or
organ-
ization
John Roland, @jaroland74
Type the name and see who your mutual
connections are.
I have 38
mutual
connections
and potential
people to
introduce me
to Dr. Record.
I do not know
Dr Record.
We are not
connected.
See 2nd
connection.
John Roland, @jaroland74
Contact your mutual connections for an
introduction.
Pastor Bill is a
mutual
connection
with Dr
Robert
Record.
Ask for honest
recommendations
John Roland, @jaroland74
John Roland, @jaroland74
Recommendations are personal testimonials that emphasize your professional abilities.
Ask them to highlight the particular attributes or achievements that have impressed
them, rather than making general comments
• Both honest peer
analysis and 3rd party
proofs report that what
you are saying is not
just your opinion of
yourself, but someone
else’s as well.
• It truly affirms and gives
validity to what you are
stating.
John Roland, @jaroland74
Acknowledge
others.
John Roland, @jaroland74
How have you helped others?
• State your
accomplishments in terms
of how you have helped
others.
• If you have clients, list the
ways they have benefitted
from working with you.
• If you volunteer, be
proactive in supporting
your favorite non-profits.
• When your team wins,
give credit to the other
team members.
John Roland, @jaroland74
Give credit where credit is due
• Always give credit to
your sources.
• As you succeed, bring
as many others along
with you as you can.
• Never give yourself
sole credit when it
was a team
achievement.
John Roland, @jaroland74
Help others &
share freely
John Roland, @jaroland74
Recommend others
John Roland, @jaroland74
Provide insights
• If you have
worthwhile
capabilities, use
them.
• Write articles that
imparts genuine
insights.
• Teach others
valuable skills.
John Roland, @jaroland74
Share freely
• Share freely and
with a generous
heart.
• Share what you
are learning
• Then make it easy
for people to
contact you if
they value what
you have shared.John Roland, @jaroland74
Okay to be bold
John Roland, @jaroland74
Biblical examples of boldness
• Moses confronted
Pharaoh
• David faced Goliath
• Daniel in the lion’s
den
• Jesus stood before
Pilot
• Paul defied angry
mobs throughout
the MediterraneanJohn Roland, @jaroland74
You can be bold too!
• You can pick up the
phone and ask for
help, or call a
potential client.
• You can also tell
others, especially
potential clients,
about your
accomplishments.
John Roland, @jaroland74
Thanks for your time
John Roland, @jaroland74

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How to Use Linkedin as a Powerful Career Development Tool

  • 1. HOW TO USE LINKEDIN AS A POWERFUL CAREER DEVELOPMENT TOOL John Roland, MDiv, MBA Chief Development Officer Email: jroland@foundryministries.com Cell: 404.545.8756 Twitter: @jaroland74 http://www.linkedin.com/in/johnaroland
  • 2. Don’t be this guy! John Roland, @jaroland74
  • 3. • Is it possible to genuinely be interested in the needs of others, and still promote yourself? • Absolutely and it can be a “win/win” situation for everyone!! • Purpose of the PowerPoint is to explain HOW! John Roland, @jaroland74
  • 4. John Roland, @jaroland74 How To Build A LinkedIn Profile in 2019 - GREAT LinkedIn Profile Example
  • 5. Why CREATE and have an ACTIVE LinkedIn profile? John Roland, @jaroland74 • See your LinkedIn profile as your professional portfolio. This is a chance to showcase your expertise and what others are saying about you. Opportunity for you to collect endorsements and recommendations in real time. • Join industry specific professional groups to expand your professional network. This will allow you to learn best practices, create connections with your industry peers and provide an opportunity to share what you are learning.
  • 6. Why CREATE and have an ACTIVE LinkedIn profile? John Roland, @jaroland74 • Seek industry specific advice and see how others are addressing current difficulties. Location to ask for advice and seek help. • Publicly recognize others in your company by endorsements and recommendations. Want to improve company morale and build up your coworkers? Reach out to your coworkers on their LinkedIn profile and praise them publicly for their strengths and assets to the company. • Stay involved in the lives of your connections. Now with LinkedIn updates, reminders, and anniversaries, it is easy to post a quick note to a peer who has received a promotion, switched jobs, celebrated a work anniversary, etc
  • 7. How do I create a LinkedIn profile? John Roland, @jaroland74
  • 8. How do I create a LinkedIn profile? John Roland, @jaroland74 Opportunity to connect your Facebook friends to your LinkedIn Opportunity to connect with your email contacts via your gmail or yahoo account.
  • 9. How do I create a LinkedIn profile? John Roland, @jaroland74 Opportunity to list your certifications after your last name. Opportunity to put Rev. or a more formal name than a nickname.
  • 10. How do I create a LinkedIn profile? John Roland, @jaroland74 Add a banner image which reflects your career either of your school or city. Add a high- quality professional photo of yourself.
  • 11. How do I create a LinkedIn profile? John Roland, @jaroland74 Mention your industry and location in your headline. Employer and education. Edit your personal URL instead of random numbers and letters.
  • 12. How do I create a LinkedIn profile? John Roland, @jaroland74 Include a concise summary of who you are, what you do and what you have to offer. This may be all people will read.
  • 13. Start with the FACTS John Roland, @jaroland74
  • 14. • Keep your resume, bio and LinkedIn profile easy to understand and up to date. • Be factual, clear and complete. • If you doubled sales in a year or promoted, say so. • Tell the truth John Roland, @jaroland74 What do I say in my LinkedIn profile?
  • 15. • Investor’s Business Daily says to take the hype out of your message; stay away from adverbs and adjectives. • For instance, INSTEAD OF saying, “I successfully led an initiative that improved productivity by 36%,” SAY, “I led an initiative that improved productivity by 36%.” John Roland, @jaroland74 How do I describe my career in my LinkedIn profile?
  • 16. • Plenty of people do the opposite of telling the truth. • They make boastful claims in an article or email, but their profile is lacking the most basic details. • Tell the truth and let your factual accomplishments speak for themselves John Roland, @jaroland74 How do I describe my career in my LinkedIn profile?
  • 17. John Roland, @jaroland74 If I claimed to be the world’s greatest basketball player. Michael Jordan’s response.
  • 18. Share the facts – specific, quantified facts – please. John Roland, @jaroland74
  • 19. • STATE RATS: • R—Results—these were the results from our campaign or efforts. • A—Actions—listed are the actions I took for the problem we faced. • T—Trainings—these are the trainings I took. • S—Situations—Here is a situation we encountered and how we overcame it. John Roland, @jaroland74
  • 20. • Make it very easy for people to get facts about what you have accomplished. • It is difficult to argue with clear, defined, quantified facts. • Don't brag, just tell the truth. John Roland, @jaroland74
  • 21. Networking is a great toolJohn Roland, @jaroland74
  • 22. John Roland, @jaroland74 Are there organizations or people you would like to create partnerships? See who you know! Type in the name of the person or organ- ization
  • 23. John Roland, @jaroland74 Type the name and see who your mutual connections are. I have 38 mutual connections and potential people to introduce me to Dr. Record. I do not know Dr Record. We are not connected. See 2nd connection.
  • 24. John Roland, @jaroland74 Contact your mutual connections for an introduction. Pastor Bill is a mutual connection with Dr Robert Record.
  • 25. Ask for honest recommendations John Roland, @jaroland74
  • 26. John Roland, @jaroland74 Recommendations are personal testimonials that emphasize your professional abilities. Ask them to highlight the particular attributes or achievements that have impressed them, rather than making general comments
  • 27. • Both honest peer analysis and 3rd party proofs report that what you are saying is not just your opinion of yourself, but someone else’s as well. • It truly affirms and gives validity to what you are stating. John Roland, @jaroland74
  • 29. How have you helped others? • State your accomplishments in terms of how you have helped others. • If you have clients, list the ways they have benefitted from working with you. • If you volunteer, be proactive in supporting your favorite non-profits. • When your team wins, give credit to the other team members. John Roland, @jaroland74
  • 30. Give credit where credit is due • Always give credit to your sources. • As you succeed, bring as many others along with you as you can. • Never give yourself sole credit when it was a team achievement. John Roland, @jaroland74
  • 31. Help others & share freely John Roland, @jaroland74
  • 33. Provide insights • If you have worthwhile capabilities, use them. • Write articles that imparts genuine insights. • Teach others valuable skills. John Roland, @jaroland74
  • 34. Share freely • Share freely and with a generous heart. • Share what you are learning • Then make it easy for people to contact you if they value what you have shared.John Roland, @jaroland74
  • 35. Okay to be bold John Roland, @jaroland74
  • 36. Biblical examples of boldness • Moses confronted Pharaoh • David faced Goliath • Daniel in the lion’s den • Jesus stood before Pilot • Paul defied angry mobs throughout the MediterraneanJohn Roland, @jaroland74
  • 37. You can be bold too! • You can pick up the phone and ask for help, or call a potential client. • You can also tell others, especially potential clients, about your accomplishments. John Roland, @jaroland74
  • 38. Thanks for your time John Roland, @jaroland74

Editor's Notes

  1. This template can be used as a starter file for presenting training materials in a group setting. Sections Right-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors. Notes Use the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production) Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale. Graphics, tables, and graphs Keep it simple: If possible, use consistent, non-distracting styles and colors. Label all graphs and tables.
  2. Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  3. Add a good-quality photo of yourself, preferably one taken by a professional photographer. Look smart, smile, and don't have any distractions in shot. Make your profile sparkle by adding a background image (sometimes called a "banner" or "cover" image) that reflects your personality and your profession. Mention your industry and location in your headline. You have up to 120 characters for this. Include a concise summary of who you are, what you do, and what you have to offer. You have 2,000 characters to play with, but you don't have to use them all. You can also link to, or upload, six examples of your work to make your profile sparkle. Add your current position and describe what it involves. Be specific. Don't say, for example, that you're a "great communicator" – even if you are one! Instead, give details of your communication skills , and examples of how you've used them. Again, you have 2,000 characters. Add your previous work history, education details, and at least four skills or areas of expertise.
  4. Add a good-quality photo of yourself, preferably one taken by a professional photographer. Look smart, smile, and don't have any distractions in shot. Make your profile sparkle by adding a background image (sometimes called a "banner" or "cover" image) that reflects your personality and your profession. Mention your industry and location in your headline. You have up to 120 characters for this. Include a concise summary of who you are, what you do, and what you have to offer. You have 2,000 characters to play with, but you don't have to use them all. You can also link to, or upload, six examples of your work to make your profile sparkle. Add your current position and describe what it involves. Be specific. Don't say, for example, that you're a "great communicator" – even if you are one! Instead, give details of your communication skills , and examples of how you've used them. Again, you have 2,000 characters. Add your previous work history, education details, and at least four skills or areas of expertise.
  5. Add a good-quality photo of yourself, preferably one taken by a professional photographer. Look smart, smile, and don't have any distractions in shot. Make your profile sparkle by adding a background image (sometimes called a "banner" or "cover" image) that reflects your personality and your profession. Mention your industry and location in your headline. You have up to 120 characters for this. Include a concise summary of who you are, what you do, and what you have to offer. You have 2,000 characters to play with, but you don't have to use them all. You can also link to, or upload, six examples of your work to make your profile sparkle. Add your current position and describe what it involves. Be specific. Don't say, for example, that you're a "great communicator" – even if you are one! Instead, give details of your communication skills , and examples of how you've used them. Again, you have 2,000 characters. Add your previous work history, education details, and at least four skills or areas of expertise.
  6. This is another option for an Overview slides using transitions.
  7. This is another option for an Overview slides using transitions.
  8. This is another option for an Overview slides using transitions.
  9. This is another option for an Overview slides using transitions.
  10. This is another option for an Overview slides using transitions.
  11. Microsoft Confidential
  12. Microsoft Confidential
  13. This is another option for an Overview slides using transitions.
  14. What will the audience be able to do after this training is complete? Briefly describe each objective how the audience will benefit from this presentation.
  15. What will the audience be able to do after this training is complete? Briefly describe each objective how the audience will benefit from this presentation.
  16. What will the audience be able to do after this training is complete? Briefly describe each objective how the audience will benefit from this presentation.
  17. This is another option for an Overview slides using transitions.
  18. What will the audience be able to do after this training is complete? Briefly describe each objective how the audience will benefit from this presentation.
  19. What will the audience be able to do after this training is complete? Briefly describe each objective how the audience will benefit from this presentation.
  20. Microsoft Confidential