This deck is about how content-based communications strategies can create user experiences that result in a long-term audience engagement.

1. Kommunikationsstrategien für Generation Y

19. #Showrooming
#Plussification
#Cloudsourcing
#SoLoMo #Multitasking
#Gamification
#SecondScreen

27. Bild: http://casperelectronics.com/

28. OoH Zeitung Buch Telefon Spiele
1900-
Kino
Radio
1920
TV
1940
1960
PC
Atari
1980
BTX Personal Computing
Digital Mobile Heim-
Billboards Walk
Online Amazo Game Kino men
Intelligent News n WAP Boy Web1.0
WoW iTunes Laptop
2000
Posters
ePaper Kindle Play VOD
iPhone Last.FM Smart
statio TV Tablet Web2.0
n
2020

29. OoH Zeitung Buch Telefon Spiele Kino Radio TV PC
Digital/Intelligent Billbo
Billboards ards
MMOG MMOG
Videokonsole
Smartphone Smartphone
SmartTV
Tablet/Computer/Laptop
Social Media
Point of Sale

30. Quelle: http://www.dreamsystemsmedia.com/

31. Quelle: http://www.findandconvert.com/integrated-marketing/

32. Quelle: http://deanashour.wordpress.com/

38. „narrative information is
systematically dispersed across
multiple media channels for the
purposes of creating a unified
and coordinated entertainment
experience“ (Henry Jenkins)

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40. Foto : http://www.sxc.hu/profile/ghost

42. Bild: http://hdw.eweb4.com/out/137096.html