3. Social Media For BusinessesPresented by: Jason Douglas Online Marketing Manager, Spyder Trap Online Marketing Twitter: @jasondouglas; @spyder_trap Email: jdouglas@spydertrap.com
4. Social Media For Business Recent survey says: small businesses (100 or fewer employees) using social media: 25% of small businesses have found social networking sites useful for developing leads 14% of respondents said they are using social networking for information or business advice (Tech Journal South) Social media can be scary for some It’s an unknown; different than the norm Social Media For Business
5. Overview Definition Overview of key channels Why use social media? The big question… Businesses using social media successfully Social Media For Business
6. What is social media? Definition: “A category of sites that is based on user participation and user-generated content.” searchenginewatch.com Social Media For Business
7. Key Players in Social Media a social networking service for high school, college, university, corporate, non-profit, military and geographic communities social networking and micro-blogging service that enables its users to send and read other users' updates a video sharing website on which users can upload and share videos Social Media For Business
8. Key Players in Social Media business-oriented social networking site free and open-source blog publishing application Social Media For Business
9. Why use social media? Create or increase online presence Engage with fans/evangelists/critics Search Engine Optimization (SEO)/Inbound Links Enhance your company’s brand/image Humanize your company brand/image Buzz Focus groups Possibilities are endless Social Media For Business
10. The BIG question… How do you measure ROI in social media? Social Media For Business
11. How to measure ROI in social media First: determine your investment Second: observe, listen and monitor Third: state your objective(s) for each channel Fourth: pin down what you want to track Fifth: track results Social Media For Business
12. How to measure ROI in social media Determine Your Investment Note: sites are free to use Employee time Setup Management Maintenance/updates Ongoing education Agency/Firm fees Social Media For Business
13. How to measure ROI in social media Observe, listen, and monitor Share of voice Tone of voice Create action/reaction plan Make business decisions based on information Social Media For Business
14. How to measure ROI in social media Determine the Objective(s) Increase visibility Create new conversation Increase share of voice Improve tone of voice Customer service channel Leads and sales Social Media For Business
19. Solved/UnsolvedWhat this can effect Brand equity lead generation sales brand awareness new customers customer loyalty Social Media For Business
20. Social Media For Business Keys to success: Integration with all marketing efforts Realistic objective(s) Commitment to the cause Tracking Social Media For Business
21. Social Media For Business Who is using social media well? Social Media For Business
27. Questions? Comments? Thank You! Jason DouglasOnline Marketing Manager, Spyder Trap Online MarketingTwitter: @jasondouglas; @spyder_trapEmail: jdouglas@spydertrap.com Social Media For Business
