We are looking for Angie, Yelp, Google, and Amazon Reviews to steer us in the right direction. I have put together this Yelp for Business Guide to help you maximize this shift. You can set up a FREE Yelp For Business Account. It is not necessary to pay for Yelp Advertising in order to benefit from this shift. Why Should We Use Yelp For Business

1. By:
Jason Fox
DEFINITIVE (FREE) YELP
FOR BUSINESS GUIDE

2. DEFINITIVE
(FREE)
YELP FOR
BUSINESS
GUIDE
“You can set up a FREE Yelp For
Business Account. It is not
necessary to pay for Yelp
Advertising in order to benefit from
this shift. “
The way that people decide what product to buy,
what service or professional to use has shifted. We
do not trust advertising. We still prefer a good
personal recommendation or referral, but when
that is not available we are looking towards
Positive Online Reviews.
We are looking for Angie, Yelp, Google, and
Amazon Reviews to steer us in the right direction. I
have put together this Yelp for Business Guide to
help you maximize this shift.

3. There are hundreds of websites that offer a
place for customer reviews, so why should we
focus on Yelp for business? It is the definitive
online customer review platform.
Because of:
 Traffic
 Local SEO
 Social Proof
 Conversion
WHY SHOULD WE USE YELP FOR
BUSINESS

4.  January 2013 Yelp received over 100 Million
visitors
 January 2013 Over 4.5 Million calls to local
businesses were generated on Yelp
 January 2013 Over 1 Million customer reviews
were written
 January 2013 Over 9.4 Million Mobile Devices
used Yelp
 January 2013 Every second consumer
generated directions to a Yelp Business or
Called a Yelp Business
YELP TRAFFIC

5. When it comes to Local, Yelp
For Business is dominating the
SERP’s (Search Engine Results
Page).
EXAMPLE:
I searched on Google For:
Haircut Seattle
 As you can see above the first 6
results are Yelp Reviews. And the
7th result is a Google Local Place
with 6 Google Reviews.
 This is an extreme example to
prove my point… However, nearly
any Local Search I have done
has resulted in at least 1 yelp
review being on the first page of
results, and often times it is the
1st, 2nd, or 3rd result.
LOCAL SEO

6. Below is a post in a Real Estate Broker Facebook Group that I
am part of:
SOCIAL PROOF
Approximately 72% of consumers surveyed said that they trust
online reviews as much as personal recommendations, while 52%
said that positive online reviews make them more likely to use a
local business. (source: Local Consumer Review Survey)

7. This is an
example
mobile SERP
from
searching
“Minneapolis
Plumber”.
On the left is
the initial
results and on
the right is the
result of a
click test on
the best result
(roughly 250
clicks).
(sourc e: AaronW ei ch e )
SOCIAL PROOF

8. Nielsen Ratings did a Yelp Survey to see what kind of
influence Yelp had on consumer purchases.
 82% of Yelp Users Visit Yelp Because They Intend To Buy a
Product or Service
 93% of Yelp Users Always/Frequently/Occasionally
Purchase from a Local Business After Visiting Yelp
The bottom line here is if someone searches for your
Product or Service online and finds you on Yelp, there is
a high percentage chance you will make a sale.
CONVERSION

9. Who Is Visiting Yelp?
According to the Quantcast data the AVERAGE YELP’r is:
 Asian
 Female
 Between 25-34
 With kids
 Earning 100k-150k+
 Advanced Degree
YELP DEMOGRAPHICS

10. What Local Businesses Are They Searching For?
 Restaurants
 Spas
 Food
 Nightlife
 Home/Local Services
 Professional Services
 Shopping
 Pets
 Hotels
 Auto
 Arts & Entertainment
 Health & Medical
 REAL ESTATE
 Financial Services
These business types are listed in order of popularity.
The majority of small businesses surprisingly still do not actively use
review sites.
YELP DEMOGRAPHICS

11. Optimize Your Yelp Business Page
1. Complete Your Business Yelp Profile
Just like any other media platform that you are going to use to
represent your business, your Yelp For Business Page needs to be
filled out completely and accurately.
Don’t forget to add hours of operation, a link to your website,
pictures, all contact information, descriptions of your business and
products or services offered, and most importantly your categories.
HOW TO USE YELP FOR BUSINESS FOR
FREE
If you have not done so already you need to create
your FREE Yelp For Business Account and create or
claim or business.

12. 2. Create Exciting Promos
Yelp allows you to create a FREE Call To Action if you create a
Yelp Deal… be sure to take advantage of this.
3. Respond To Your Reviews
Don’t be afraid to address negative criticism with an
explanation of how you have corrected their complaint. And
by all means make sure to say Thank You to your “Raving
Fans”.
4. Monitor Your Traffic
Your Yelp For Business Account offers free Analytics. Here you
can see how many people visited your Yelp Page, how many
took action, and you can use the“Revenue Estimate” tool to
judge how your business from Yelp compares to the national
averages.
HOW TO USE YELP FOR BUSINESS FOR
FREE

13. 4 Tips For Getting Positive Reviews On Yelp
 Send out a “We’re on Yelp!” message to your Email Subscribers
and Mailing Lists
 Advertise your Yelp page in-house
 Respond to reviews
 Be worth a positive review
TIPS FOR GETTING MORE POSITIVE
YELP REVIEWS
Yelp discourages against businesses marketing for positive Yelp Reviews. The site uses a very
complex algorithm to try to “weed out” un-organic reviews.
(for example: If someone logs onto Yelp 1 time and gives you a 5 Star Review, it is their only review,
and they do not log back into Yelp… it is likely that review will get “Filtered Out”)
Also if they suspect your business of paying for reviews, or cheating the system, they will simply
remove your business from the site.
That being said, let’s keep in mind that you can get a sticker from Yelp Advertising that your business
is “Loved By Yelp”.

14. Jason FoxWWW.JASONFOX.ME