The Fleeting Myth of Universal Appeal
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Slidedeck from my presentation at LessConf 2011 in Atlanta, GA on 4/29/2011
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The Fleeting Myth of Universal Appeal
- 1. The fleeting myth of Universal Appeal Jason Beaird
- 3. I aspire to: Create things that most (at least some) people think f re akin’ are okay! awesome!
- 7. “Great ” Design …solicits strong emotional response …justifies its creation …inspires other designers -Cameron Moll
- 9. Design Principles 1. Layout 2. Color 3. Texture 4. Type 5. Imagery
- 10. 1 Layout: Balance ASYMMETRICAL SYMMETRICAL
- 11. 1 Layout: Unity PROXIMITY REPETITION
- 12. 1 Layout: Emphasis PLACEMENT CONTRAST ISOLATION CONTINUANCE PROPORTION
- 13. 1 Gather Elements Lo go Primary Navigatio Footer Navigation Block n Block Hom epa geC ont e nt Copyrigh t Widget 2 Widge t3 Widget 1
- 14. 1 Establish Structure Logo Homepage Content Primary Navigation Block Widget 1 Widget 2 Widget 3 Footer Navigation Block Copyright
- 15. 1 Establish Structure Logo Homepage Content Primary Navigation Block Widget 1 Widget 2 Widget 3 Footer Navigation Block Copyright
- 16. 2 Color MONCHROMATIC ONE COLOR + BLACK/WHITE ANALOGOUS ADJACENT, 1/3 OF THE “PIE” COMPLIMENTARY OPPOSITE SIDES OF THE WHEEL OTHERS:SPLIT-COMPLIMENTARY, TRIADIC, TETRADIC, ETC…
- 17. 3 Texture
- 21. 4 Typography As with design principles, there are a lot of vocabulary terms to digest when first learning about 1. BASELINE 6. BOWL 11. TERMINAL the nuances of typography. 2. CAP HEIGHT 7. DESCENDED 12. ASCENDER Getting to know the 5 basic 3. CROSSBAR 8. COUNTER 13. LEG 4. SERIF 9. STEM 14. LIGATURE categories of fonts is a 5. MEANLINE 10. TITTLE 15. X-HEIGHT good foundation.
- 22. 5 Imagery
- 26. Piss on the principles Individuality Inspiration Expression Reaction Creativity Artistic Value
- 27. Nude Descending a Staircase, Marcel Duchamp, 1912
- 31. "Formal training always creates certain formulas and certain kinds of solutions that you learn in school. And what I've always tried to do is to get people to unlearn what they learned in school." -Tibor Kalman
- 35. Painful Inspiring
- 36. “Design depends largely on constraints.” -Charles Eames
- 38. “Creation is a patient search.” -Le Corbusier
- 45. MailChimp application after...plus cobranding!
- 46. Cons traints Design Principles 1. Layout 2. Color 3. Texture 4. Type 5. Imagery
- 47. “Design is thinking made visual.” -Saul Bass
- 49. Self-Confidence Produces Fine Results, Stephan Sagmeister, 2008
- 50. “You can have an art experience in front of Rembrant... or in front of a piece of graphic design.” -Stephan Sagmeister
- 51. “We are the music makers and we are the dreamers of the dreams.” -Willy Wonka