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The fleeting myth of
Universal
  Appeal    Jason Beaird
The Fleeting Myth of Universal Appeal
I aspire to:
Create things
that most (at least some)
people think
           f re akin’
are okay! awesome!
The Fleeting Myth of Universal Appeal
http://scbtonline.com/
http://www.flickr.com/photos/cabron/160319179/
“Great ” Design
…solicits strong emotional response
…justifies its creation
…inspires other designers

              -Cameron Moll
http://www.flickr.com/photos/id-iom/4929552170/
Design Principles
           1. Layout
           2. Color
           3. Texture
           4. Type
           5. Imagery
1    Layout: Balance
               ASYMMETRICAL




SYMMETRICAL
1    Layout: Unity

PROXIMITY




                     REPETITION
1   Layout: Emphasis

       PLACEMENT

        CONTRAST

        ISOLATION

     CONTINUANCE

      PROPORTION
1                Gather Elements

                       Lo go             Primary Navigatio


                                 Footer Navigation Block
                                                           n Block


     Hom
           epa
               geC
                     ont
                        e   nt                 Copyrigh
                                                       t       Widget 2




                                                                     Widge
                                                                             t3
Widget 1
1   Establish Structure

           Logo
    Homepage Content
                              Primary Navigation Block




    Widget 1                  Widget 2          Widget 3




    Footer Navigation Block

    Copyright
1   Establish Structure

           Logo
    Homepage Content
                              Primary Navigation Block




    Widget 1                  Widget 2          Widget 3




    Footer Navigation Block

    Copyright
2   Color
    MONCHROMATIC
    ONE COLOR + BLACK/WHITE

    ANALOGOUS
    ADJACENT, 1/3 OF THE “PIE”

    COMPLIMENTARY
    OPPOSITE SIDES OF THE WHEEL

    OTHERS:SPLIT-COMPLIMENTARY,
    TRIADIC, TETRADIC, ETC…
3   Texture
http://younghouselove.com
http://decor8blog.com
http://designspongeonline.com
4               Typography
                                               As with design principles,
                                               there are a lot of
                                               vocabulary terms to digest
                                               when first learning about
1. BASELINE      6. BOWL        11. TERMINAL   the nuances of typography.
2. CAP HEIGHT    7. DESCENDED   12. ASCENDER
                                               Getting to know the 5 basic
3. CROSSBAR      8. COUNTER     13. LEG
4. SERIF         9. STEM        14. LIGATURE   categories of fonts is a
5. MEANLINE      10. TITTLE     15. X-HEIGHT   good foundation.
5   Imagery
http://demo.customtheme.com/?wptheme=Blogwave
@bakecaker & mom...
http://allrecipes.com/Recipe/Worlds-Best-Lasagna/
Piss on
the principles
   Individuality
      Inspiration
       Expression
        Reaction
     Creativity
   Artistic Value
Nude Descending a Staircase, Marcel Duchamp, 1912
http://GeneratorX.no
http://jstraining.de
http://2011.beercamp.com
"Formal training always creates certain
formulas and certain kinds of solutions
that you learn in school. And what I've
always tried to do is to get people to
unlearn what they learned in school."
-Tibor Kalman
The Fleeting Myth of Universal Appeal
The Fleeting Myth of Universal Appeal
The Fleeting Myth of Universal Appeal
Painful   Inspiring
“Design depends
 largely on constraints.”




                     -Charles Eames
The Fleeting Myth of Universal Appeal
“Creation is a patient search.”




                         -Le Corbusier
The Fleeting Myth of Universal Appeal
http://www.flickr.com/photos/freddievonchimp/4689054707
MailChimp before...
MailChimp after...
MailChimp application before...
MailChimp application after...
MailChimp application after...plus cobranding!
Cons traints
Design Principles
           1. Layout
           2. Color
           3. Texture
           4. Type
           5. Imagery
“Design is thinking made visual.”




-Saul Bass
Stephan Sagmeister, 2008
Self-Confidence Produces Fine Results, Stephan Sagmeister, 2008
“You can have an art experience in
 front of Rembrant... or in front of
 a piece of graphic design.”




-Stephan Sagmeister
“We are the
 music makers
 and we are the
 dreamers of
 the dreams.”
-Willy Wonka
Questions?
 Thanks!
The Fleeting Myth of Universal Appeal

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The Fleeting Myth of Universal Appeal