16. 2 Color
MONCHROMATIC
ONE COLOR + BLACK/WHITE
ANALOGOUS
ADJACENT, 1/3 OF THE “PIE”
COMPLIMENTARY
OPPOSITE SIDES OF THE WHEEL
OTHERS:SPLIT-COMPLIMENTARY,
TRIADIC, TETRADIC, ETC…
21. 4 Typography
As with design principles,
there are a lot of
vocabulary terms to digest
when first learning about
1. BASELINE 6. BOWL 11. TERMINAL the nuances of typography.
2. CAP HEIGHT 7. DESCENDED 12. ASCENDER
Getting to know the 5 basic
3. CROSSBAR 8. COUNTER 13. LEG
4. SERIF 9. STEM 14. LIGATURE categories of fonts is a
5. MEANLINE 10. TITTLE 15. X-HEIGHT good foundation.
31. "Formal training always creates certain
formulas and certain kinds of solutions
that you learn in school. And what I've
always tried to do is to get people to
unlearn what they learned in school."
-Tibor Kalman