My keynote slides on the Start-up Landscape in Indonesia. This keynote was delivered during Deloitte SPARK Indonesia.

1. Start-up Landscape in Indonesia
Deloitte Southeast Asia Innovation | 24 October 2017
Jason Lin
Start-up Ecosystem & Partnerships Lead
Deloitte Southeast Asia
Deloitte SPARK Indonesia

2. Deloitte SEA innovation 3Deloitte Tech Bytes
Deloitte Tech Bytes

3. Deloitte SEA innovation 4Deloitte Tech Bytes
2,738 Start-ups
> 380 Funded
As of 30 Sep 2017

4. Deloitte SEA innovation 5Deloitte Tech Bytes
2,111
251 143 142
80
Jakarta Bandung Surabaya Yogyakarta Tangerang
Source: Tracxn, Tech in Asia
Number of Start-ups in Indonesia (Top Cities)

5. Deloitte Tech BytesDeloitte SEA Innovation 6
Start-ups in Indonesia (by Industry)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Start-up Distribution by Industry
Ecommerce Enterprise Media & Entertainment FinTech
Transportation EdTech Online Travel Lifestyle
HealthTech Food Tech Real Estate Social Platform
Gaming AdTech Others
Source: Tracxn, Tech in Asia

6. Deloitte Tech BytesDeloitte SEA Innovation 7
2738
State of Funding – Funnel View
379
63
22
9
Late Stage
(40% of previous)
Series B
(37% of previous)
Series A
(17% of previous)
Seed / Angel
(14% of previous)
Number of
companies
Source: Tracxn, Tech in Asia

7. Deloitte SEA innovation 8Deloitte Tech Bytes
2017 Q1 – Q3 50 Rounds
$2.79 B
2017 Q3 18 Rounds
$2.7 B
Indonesia – 2017

8. Deloitte SEA innovation 9Deloitte Tech Bytes
Top 10 deals in 2017 (as of Sep 2017)
$3M
$4M
$4M
$6M
$6M
$12M
$27M
$350M
$1.1B
$1.2B
Pawoon
Kata
EV Hive
Nida Rooms
Taralite
UangTeman
Sale Stock
Traveloka
Tokopedia
Go-Jek Lifestyle
Ecommerce
Travel
Ecommerce
Fintech
Fintech
Travel
Co-working
Enterprise
Enterprise

9. Deloitte Tech BytesDeloitte SEA Innovation 10
Total Funding & Number of Deals in Indonesia (YoY)
$1M $1M $11M
$146M
$584M
$965M
$2.79B
15 17
27
49
98
73
50
0
20
40
60
80
100
120
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2011 2012 2013 2014 2015 2016 2017
NumberofDeals
FundingAmount(US$Million)
Year
Funding Amount Number of deals Source: Tracxn, Tech in Asia

10. Deloitte Tech BytesDeloitte SEA Innovation 11
Funding in Indonesia Funding in Southeast Asia
Source: Tracxn, Tech in Asia
$1M $1M $11M
$146M
$584M
$965M
$2.7B
15 17
27
49
98
73
50
0
20
40
60
80
100
120
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2011 2012 2013 2014 2015 2016 2017
NumberofDeals
FundingAmount(US$Million)
Funding Amount Number of deals
$89M
$291M
$945M
$1.1B $1.2B
$2.5B
$4.2B
75
134
210
273
448
401
266
0
50
100
150
200
250
300
350
400
450
500
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
2011 2012 2013 2014 2015 2016 2017
NumberofDeals
FundingAmount(US$Million)
Funding Amount Number of deals

11. Deloitte Tech BytesDeloitte SEA Innovation 12
Start-ups in Indonesia (by Industry)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Start-up Distribution by Industry
Ecommerce Enterprise Media & Entertainment FinTech
Transportation EdTech Online Travel Lifestyle
HealthTech Food Tech Real Estate Social Platform
Gaming AdTech Others
Source: Tracxn, Tech in Asia

12. Deloitte SEA innovation 13Deloitte Tech Bytes
1,200+
FinTech Companies in Southeast Asia

13. Deloitte SEA innovation 14Deloitte Tech Bytes
250+
FinTech Companies in Indonesia

14. Deloitte Tech BytesDeloitte SEA Innovation 15
FinTech Companies in Indonesia (Verticals)
Source: Tracxn, Tech in Asia
6
10
13
20
31
34
38
60
78
0 10 20 30 40 50 60 70 80
Others
Remittance
Bitcoin
InsurTech
Crowdfunding
Accounting
Lending
Personal Wealth
Payments
Number of Companies

15. Deloitte Tech BytesDeloitte SEA Innovation 16
FinTech Deals in Indonesia (YoY)
$0.35M
$3.3M
$7.4M
$25.4M
3
15
12
11
0
2
4
6
8
10
12
14
16
$0
$5
$10
$15
$20
$25
$30
2014 2015 2016 2017
NumberofDeals
FundingAmount(US$Million)
Year
Funding Amount Number of deals Source: Tracxn, Tech in Asia
Av. funding
amount per
deal
2014 $117k
2015 $220k
2016 $617k
2017 $2.3M

16. Deloitte SEA innovation 17Deloitte Tech Bytes
PayFazz Mobile wallet for payments / loans
3 Interesting Companies
LegalGo Online marketplace for legal services
Karta Advertising on the go

17. Deloitte SEA innovation 18Deloitte Tech Bytes
14,126 Start-ups
1,861 Funded
> 85 Verticals

18. Deloitte SEA innovation 19Deloitte Tech Bytes
Deloitte Tech Bytes

19. Jason Lin
Start-up Ecosystem & Partnerships Lead
Deloitte Southeast Asia
jialin@deloitte.com
Linkedin / Twitter @jasonlinjj