This document provides guidance and principles for using play and creativity techniques to engage stakeholders in experience architecture work. It discusses using icebreakers, future visions, rich pictures, prototyping, and games to involve stakeholders and make the work more fun. Specific techniques mentioned include an icebreaker activity, writing future obituaries, creating cereal box proposals for products or services, prioritization exercises like dot sticking and paired comparisons, clustering requirements into groups, and competitive mobile map challenges. The document emphasizes treating stakeholders like children by keeping them engaged and setting time limits. It also discusses introducing playfulness into designs through ideas like talking cash machines and playful error messages.
6. Icebreaker Name ……………………………
Scenario question Participant’s answer Autograph
Who gives a great massage?
(ensure you get one to prove it
and rate them out of 5)
Tell me a secret about
yourself?
Who is wearing the most
colourful socks?
What is your favourite user
experience design activity?
Whose idea was Windows 7?
(not allowed to say Mine)
Plan was to run this in session, getting everyone to take a sheet, and get a different signature and answer for each question. This
forces networking between stakeholders and gets them warmed up for the play ahead
7. Future obituary
Write an obituary for your product and service in the future. helps you to overcome barriers of the now to talk more about what your
solution achieved for people.
10. icture example sketches
Sound Smell Feel Emotions
d Fashion Events Stakeholders Financial
Functionality Content Implementation Systems Activity
We gave our participants, stimulus for visualising abstract and more concrete concepts - but they didn’t really need them
20. An example of a huge circular bit of foam board with magazine clippings from around the room, all pulled together in a rich collage
of the future
21. Create a cereal
box proposition
What if your product / service was packaged as a cereal box? What would be your key messages? This exercise helps to focus
teams, and is very fun - they each have to present boxes after the activity.
23. An example of a prioritisation target board, adapted from a MoSCoW target board approach I have used before, but simplified.
Simply stick post-its into the different regions, but only one single point can be in the centre
26. Dot sticking
Allocate a certain number of points to each participant and ask them to distribute these points across the ideas / requirements they
like
27. Paired comparison
Trade off each requirement against each requirement to see which one trumps the other. you can then develop a weighted priority
off the back of it.
I think this link tells you something useful on it - http://www.mindtools.com/pages/article/newTED_02.htm
32. Make little requirement slips
EA1 Make icons clearer and 20
large enough to read
Unique Requirement title Unit price Used
id estimate price
33. Cluster into groups
Enhance user experience Establish greater trust in information Comply with legislation
EA1 Make icons clearer and 20 EA1 Make icons clearer and 20 EA1 Make icons clearer and 20
large enough to read large enough to read large enough to read
EA1 Make icons clearer and 20 EA1 Make icons clearer and 20 EA1 Make icons clearer and 20
large enough to read large enough to read large enough to read
EA1 Make icons clearer and 20 EA1 Make icons clearer and 20 EA1 Make icons clearer and 20
large enough to read large enough to read large enough to read
EA1 Make icons clearer and 20 EA1 Make icons clearer and 20 EA1 Make icons clearer and 20
large enough to read large enough to read large enough to read
EA1 Make icons clearer and 20 EA1 Make icons clearer and 20 EA1 Make icons clearer and 20
large enough to read large enough to read large enough to read
EA1 Make icons clearer and 20 EA1 Make icons clearer and 20
large enough to read large enough to read
EA1 Make icons clearer and 20 EA1 Make icons clearer and 20
large enough to read large enough to read
EA1 Make icons clearer and 20
large enough to read
EA1 Make icons clearer and 20
large enough to read
EA1 Make icons clearer and 20
large enough to read
36. Setup your room
Team 1
Sheetmaster
Projector screen
Table
Facilitator
Team 2
37. Shed at a group level
Homepage redesign - 149
Pathway redesign - 396
User testing of new features - 17
Enhancing accessibility and visual clarity - 170
Help and provenance design - 48
Search results enhancements - 43
Feedback redesign - 7
Total 864
Referrals redesign - 14
References enhancements - 20
Target 300
38. Shed at a group level
Homepage redesign - 149
Pathway redesign - 396
User testing of new features - 17
Enhancing accessibility and visual clarity - 170
Help and provenance design - 48
Search results enhancements - 43
Feedback redesign - 7
Total 864
795
Referrals redesign - 14
References enhancements - 20
Target 300
39. Lay out the slips within groups
Total 795
Target 300
Team 2
40. Shed as many as you can
Total 795
484
Target 300
Team 2
48. We had a lot of user research activities to conduct with a range of healthcare professionals who quiet frankly were saving lives,
rather than helping us with surveys. We needed some way to incentive them to give our research some more weight.
49. Building on the insight that these people were quite competitive. So we created a game on the logged-in area of the website for the
pilot, where participants get a certain number of points for particular activities. It was funny because we had surgeons call us up,
telling us that their points weren't registering.
50. Diary studies
Make diary studies rich and engaging, so users participate more. This example pushed forward by Sarah Morris at LBi shows how
some nice design touches can help better engage those users.
51. obscured for confidentiality obscured for confidentiality
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obscured for confidentiality
Near the end of the user test, just get the users to build their own homepage with index cards on a bit of foam board. helps to distill
their views of what they need.
52. Paper prototyping
??
Paper prototyping is good - we just don’t do enough of it as an industry. Or at least, I rarely see it in portfolios.