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General Assembly User Experience Design Immersive
Understanding yourself and what employers look
for when hiring UX talent 

2 April 2014
Jason Mesut

Head of User Experience

Plan
Sell yourselves better
!
My background
What I look for
Profiling
Portfolio

!
Sell yourselves better
Sell yourselves better
Head of User Experience
at Plan
!
!
@jasonmesut
slideshare.com/jasonmesut
slideshare.com/planstrategic
plan.bz
betteruxportfolios.com

Jason Mesut
Sell yourselves better
Industrial Design
Brunel
!
!
In-house
Yell.com (Yellow Pages)
!
Management/IT consultancy
PA Consulting
!
User-centred design / research consultancy
Flow (now Foolproof)
!
Digital design marketing consultancy / agency
LBi
The Team
RMA Consulting

Previously
Sell yourselves better
Some of my clients
Sell yourselves better
Plan
!
My background
What I look for
Profiling
Portfolio

!
Sell yourselves better
What I’ve always looked for*
Empathy
Critical thinking
Self awareness
Professionalism
UnderstandingCuriosity
Design skillsPassion
!
Interest
Vocation
Opinion
!
Passion
!
Curiosity
Divergent ideation
Convergent concepting
Making tangible
Iteration
Graft of craft
!
!
Design skills
!
Interest
Discovery
Exploration
!
Curiosity
!
Ever widening domain
Ability to reassure
Ability to flip perspective
Build confidence
!
!
!
!
Understanding
!
Recognition of others
Respect of value
Respect in conflict
Balanced empathy
!
!
!
!
Empathy
!
Ever widening domain
Ability to flip perspective
Hold on to some constants
!
!
!
!
!
Self awareness
!
Cynical optimism
Probing popular rhetoric
Seeing possibilities
Foreseeing challenges
!
!
!
Critical thinking
!
Service provider
Honesty
Organisation
Diligence
!
!
!
!
Professionalism
!
My background
What I look for
Profiling
Portfolio

!
Sell yourselves better
!
Soft skills determine
how you think, make and
interact with others
!
Profiling
Sell yourselves better
Perfect EA poster
Created in 2005 for Euro IA so needs an update
Sell yourselves better
Soft skills
Sell yourselves better
Body metaphor
Sell yourselves better
Sell yourselves better
Profile wheels
!
User Experience is made
up of a mix of disciplines,
practices and titles.
!
Profiling
!
Understanding your
shape and how you want
to develop is really useful
throughout your career
!
Profiling
Sell yourselves better
UX quadrants: 

2005 - 2013
ExS
Experience
Strategy
IxD
Interaction
Design
UR
User
Research
IA
Information
Architecture
Evolved from an Adaptive Path model and in use at LBi, The Team, and RMA
Sell yourselves better
UX quadrants
ExS
Experience
Strategy
IxD
Interaction
Design
UR
User
Research
IA
Information
Architecture
Insight and
big picture
Sell yourselves better
UX quadrants
ExS
Experience
Strategy
IxD
Interaction
Design
UR
User
Research
IA
Information
Architecture
User
Interface
craft
Sell yourselves better
UX quadrants
ExS
Experience
Strategy
IxD
Interaction
Design
UR
User
Research
IA
Information
Architecture
Conceptual,
design, feel
Sell yourselves better
UX quadrants
ExS
Experience
Strategy
IxD
Interaction
Design
UR
User
Research
IA
Information
Architecture
Analysis,
rigour, logic
Sell yourselves better
Provenance
ExS
Experience
Strategy
IxD
Interaction
Design
UR
User
Research
IA
Information
Architecture
Industrial design
Business
consulting,
Marketing HCI
Psychology
Software
design
Web
design
Business
strategy
Market
research
Design
research
Library
science
Design
strategy
Device interface
design
Models as drawn by team members at RMA
Models as drawn by team members at RMA
Models as drawn by team members at RMA
Sell yourselves better
Have a go
Understand your shape
Map yourself against the different
dimensions
Your name Date
UR
User
Research
ExS
Experience
Strategy
IA
Information
Architecture
IxD
Interaction
Design
www.plan.bz
Name and date
Draw a shape Fill out the wheel
UR
User
Research
ExS
Experience
Strategy
IA
Information
Architecture
IxD
Interaction
Design
Jason 7 Jan 2014
Sell yourselves better
UX double diamond
ExS
Experience
Strategy
IxD
Interaction
Design
UR
User
Research
IA
Information
Architecture
VL
Visual
Language
MG
Motion
Graphics
ID
Information
Design
A work in
progress
Developed at RMA, currently being evolved at Plan
Sell yourselves better
UX layers
RMA’s disciplines of User Experience
Visual Language
Motion Graphics
Information Design
Interaction Design
Experience Strategy
User Research
Information Architecture
What user
perceives
Big D
Little d
UX
UI
!
My background
What I look for
Profiling
Portfolio

!
Sell yourselves better
Sell yourselves better
See more at: betteruxportfolios.com
!
1. Portfolio rant
2. Portfolio tips handout
3. Sell yourself better presentation
!
!
@jasonmesut
slideshare.com/jasonmesut
plan.bz

Portfolio
Come together - bridging the physical-digital divide
We join the dots
www.plan.bz

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Sell yourselves better: What a UX employer looks for