The webinar discussed developing and implementing a social media strategy. It addressed whether a strategy is appropriate for a company and if they have the resources to execute it. The speakers explained that a strategy must define objectives, audience, content, and how to engage people. Content is the most important factor. An effective strategy requires determining who will create and share content, why the company uses social media, and how to develop a plan and measure results. The presentation provided a framework for building a strategy and taking action on social media.

1. Hello.

2. Understanding and Implementing Social Media Strategy We will get started in 3 minutes @ 11:03am PST

3. Understanding and Implementing Social Media Strategy Moderator: Jen Morris Speakers: Jason Kirby & Wayne Breitbarth

5. Post your questions during and after the presentation in the text box to your right.

6. In the event of technical difficulties please standby for instruction

7. Slides and recording of today’s webinar will be available via our blog within 24 hours.

10. 600,000,000 Likes

12. 50,000,000

30. Two Questions:

31. Two Questions: Is a social media strategy right for your company?

32. Two Questions: Is a social media strategy right for your company? If yes, do you have the internal resources to successfully create and implement the strategy?

35. People

40. ?

49. Objectives

50. ?

57. ?

58. Strategy

59. Who

60. Why

61. How?

63. Content is KING!

68. Technology

69. Who

70. Why

71. Content is KING! How

72. What?

81. Wayne Breitbarth Owner of M&M Office Interiors and LinkedIn Trainer Email: wbreitbarth@mmoffice.com Office: (262) 317-1602 Website: www.PowerFormula.net LinkedIn: www.linkedin.com/in/waynebreitbarth

94. Recap

99. Who

100. Why

101. Content is KING! How

102. What

104. Two Questions:

105. Two Questions: Is a social media strategy right for your company?

106. Two Questions: Is a social media strategy right for your company? If yes, do you have the internal resources to successfully create and implement the strategy?

108. Q&A

109. Contact Information Wayne Breitbarth Owner of M&M Office Interiors and LinkedIn Trainer Email: wbreitbarth@mmoffice.com Office: (262) 317-1602 Website: www.PowerFormula.net LinkedIn: www.linkedin.com/in/waynebreitbarth