This document outlines a pitch deck for a company called Boxer that aims to transform the mobile email experience. The deck begins by establishing the problem that email poses on mobile devices and introduces Boxer as a solution to improve triage, response and task management capabilities. It then provides details on the company founders and product roadmap. The deck emphasizes Boxer's opportunity to disrupt business processes and its strategy of prioritizing user and team adoption to drive enterprise sales.

1. P E O P L E L O V E S T O R I E S ,
N O T D E C K S
J A S O N S H E L L E N

2. H E R E T O D O ?
W H A T A R E W E

3. 2000
2003
2008
2010
2013
2014
2015

7. T E L L M E W H AT Y O U R E A L LY T H I N K

8. D AV I D H O R N I K , A U G U S T C A P I TA L
Tell a story. I need to know what
problem you are solving and why
you care about that problem.
“

9. C H A R L E S H U D S O N , S O F T T E C H V C
You have about 5 minutes to grab
the attention of a VC during the
opening of your pitch. If you don’t
hook them by minute 10, it’s
probably over.
“

10. D AV I D L E E , S V A N G E L
Show, don’t tell. show a demo, show
customer testimonials; don’t tell me
what you will do. Show me what
you’ve done. start with a “bottoms
up” story — why you built the
product and started the company…
“

11. W H AT A M I M I S S I N G ?

13. S E Q U O I A C A P I TA L
We like business plans that
present a lot of information in as
few words as possible. The
following business plan format,
within 15–20 slides, is all that’s
needed.
“

14. W R I T I N G A B U S I N E S S P L A N
1. Company purpose
2. Problem
3. Solution
4. Why now
5. Market size
6. Competition
7. Product
8. Business model
9. Team
10.Financials

15. D E C K D O ’ S & D O N ’ T S
• DO keep it between 10 - 15 slides
• DON’T forward your deck
• DO practice your pitch
• DON’T get spun
• DO remember you are telling a story
• DO take the note

16. B A C K T O 2 0 1 3

17. S A M P L E P I T C H

18. company confidential

19. Andrew Eye, CEO
Proven entrepreneur
I sold my last start-up in 2010
and made the Inc. 500 list for..
Today
Ian Ragsdale, VP Eng
Other Inbox, Skylist...
I’m a serial CTO and widely sought
after in Austin for my deep know..
Jason Shellen, VP of Product
Brizzly, Google, Blogger...
Most recently I was VP of Product
for AIM when AOL acquired my...
Today
Adam Cianfichi, CTO
Longtime collaborator
I enjoyed working with Andrew
so much the last time, I started...
2
Today
Today
Kris Wong, Engineer
K9 Mail, Xavier MBA
Ten years engineering experience
and great all around player.
Today
NextTeam

20. Milestones
May 2012 - Taskbox founded
Oct 2012 - iPhone app Launched
Jan 2013 - Convertible note raised
Mar 2013 - Taskbox 2.0 shipped
Apr 2013 - VP’s of Product/Eng join
May 2013 - 100k downloads
June 2013 - Rebrand & launched as Boxer

21. Problem
Email is unfair.
Especially on your mobile device.

22. * via “Revisiting and Reinventing Email” Whittaker/Bellotti
Email is the source of more than half of all tasks*

23. http://news.cnet.com/8301-1035_3-57534132-94/worldwide-smartphone-user-base-hits-1-billion/
CNET: Worldwide Smartphone User Base Hits 1 Billion
Mobile Email Exceeds Desktop
10
100
June ‘11 July ‘11 Aug ‘11 Sept ‘11 Oct ‘11 Nov ‘11 Dec ‘11 Jan ‘12 Feb ‘12 Mar ‘12 Apr ‘12
29% 28%
30% 29% 28%
31%
34% 34% 33%
31% 31%
18%
17%
19%
21% 20%
22%
27%
29%
33%
31%
36%
53% 55%
51% 50% 52%
47%
39%
37%
34%
38%
33%
Desktop Mobile Webmail

24. Solution
Transform the mail experience
by greatly improving your ability
to triage, respond & manage
your tasks.

26. Accept Decline Maybe
Jake McCaven
Need that contract!
Hey, I really want to get a new
contract out to the client now...
2
Today
Jennifer Memyl
Let’s get together
I thought we could meet at that
place on 5th and Mission...
Today

27. Atomic element of work

28. Opportunity
• Boxer TRM*
• Social task management
• Disrupt business process automation

29. High Switching Cost
•Fighting vs. Following The
Email Habit
•Multiple “inboxes”
Market Strategy
•Top Down vs. Grass Roots
Technology Platform
•Web vs. Mobile
Competition

30. Strategy
* 7X Adoption Rate Vs. Freemium
Consumer adoption + Enterprise sale*
Personal Productivity
One Time Sale
Team Collaboration
Monthly SaaS Subscription
Business Process Automation
Enterprise License
Win the
User
Win the
Team
Win the
Enterprise

31. Financing
Seed round Completed
$800k Convertible notes
$4.5mm cap / 20% discount / 8% interest
Series A
• Raising $3M
Sales & Marketing
Design
Engineering
Use of funds

32. Current roadmap
• Boxer feature additions on iPhone
• Exchange improvements
• Chrome & Safari extensions
• Boxer web service
• Boxer for Android
• Boxer for iOS Universal (iPad)

33. Andrew Eye
andrew@getboxer.com
@andreweye
Jason Shellen
shellen@gmail.com
@shellen
Thank you!

34. J A S O N S H E L L E N
S H E L L E N . C O M
@ S H E L L E N
T H A N K Y O U