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…The Children of the
(Digital) Revolution*
*You Can’t Fool…
Jason CranfordTeague
jasonspeaking.com
me@jasonspeaking.com
@jasonspeaking
Who do you trust?
How do you learn?
Where are you going?
"My main theme is the extension of the nervous
system in the electric age, and thus, the complete
break with five thousand years of mechanical
technology. This I state over and over again. I do
not say whether it is a good or bad thing. To do
so would be meaningless and arrogant."
Marshal McLuhan
letter to Robert Fulford, 1964
"I beat my machine
it's a part of me it's inside of me…"
Nine Inch Nails
The Becoming
http://www.flickr.com/photos/solanolibrary/1398851994
1988 2001 2013
TEEN TECH TIMELINE
"The student of media soon comes to expect the
new media of any period to be classed as
pseudo by those who acquired the patterns of
earlier media, whatever they may happen to be"
Marshal McLuhan
Understanding Media, 1964
"I’m a 21st Century digital boy
I don't know how to read
But I've got a lot of toys."
Bad Religion
21st Century (Digital Boy)
25 years Ago
1988
Music = Walkman
Games = NES
Home PC Unlikely
25 years Ago
1988
Internet Access Unlikely
Mobile Phone Unlikely
12 years Ago
2001
Home PC Likely
12 years Ago
2001
Internet Access Likely
Music = CD Player
Games = Nintendo 64, Playstation
Mobile Phone Unlikely
Today
2013
Music = iPod/iPhone
Games = Wii, XBox, Playstation
Home PC Necessity
Today
2013
Internet Access Necessity
Mobile Phone Necessity
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!
93% of teens (12–17)
Home Computer
Teens and Technology 2013. 

Pew Internet & American Life Project, 13 March 2013 

http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
~30% it’s their computer
93% of teens (12–17)
Home Computer
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!
95% of teens (12–17)
Internet
http://www.flickr.com/photos/ratterrell/137750530
5%?
95% of teens (12–17)
81% of adults (30–65)
Internet Usage
Teens and Technology 2013. 

Pew Internet & American Life Project, 13 March 2013 

http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
95% of “adults” (18–29)
52% of adults (65+)
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!
78% of teens (12–17)
Mobile Phone
Teens and Technology 2013. 

Pew Internet & American Life Project, 13 March 2013 

http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
~50% Have Smart Phones
~25% Have Tablets
78% of teens (12–17)
Mobile Phone
Who do you trust?
How do you learn?
Where are you going?
TRUSTED FILTERS
Who do you trust?
"The brain evolved to do one thing: to take what
is uncertain and make it certain."
Beau Lotto
The Infinite Monkey Cage: Perception (25 November 2013)
"And the irony in all this is that that democratized
media will eventually force all of us to become
amateur critics and editors ourselves. With more
and more of the information online unedited,
unverified, and unsubstantiated, we will have no
choice but to read everything with a skeptical
eye."
GOOD!
Andrew Keen
The Cult of the Amateur, 2007
THE MOST TRUSTED
NAME IN NEWS
THE MOST TRUSTED
NAMES IN NEWS
“Skepticality"
How to read with a skeptics eye
GAINING TRUST
IS EASY
http://www.flickr.com/photos/adalieplain/370403491
One Third of 12–15 year olds
believe that if a search engine lists
information then it must be truthful…

Truth, Lies and the Internet
demos.co.uk
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!
http://www.flickr.com/photos/rcpl/5104874389
…15 per cent don’t consider the veracity
of results but just visit the sites they ‘like
the look of’.

Truth, Lies and the Internet
demos.co.uk
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!
http://www.flickr.com/photos/rcpl/5104874389
KEEPING TRUST
IS HARD
http://www.flickr.com/photos/josephb/5186482331
Increasingly Skeptical
Democratization of content leaves my
dubious
I Trust Sincerity
I’m growing increasingly skeptical of
what I see.
How do you learn?
PRIME MOVERS
“In the emerging, highly programmed landscape
ahead, you will either create the software or you
will be the software. It’s really that simple:
Program, or be programmed. ”
Douglas Rushkoff
Program or be Programmed, 2010
We build our own realities
http://www.flickr.com/photos/smileham/3625575202/
96 percent agree digital technologies
allow students to share their work with
a wider and more varied audience.

The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools 

Pew Internet & American Life Project, 16 July 2013 

http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!
http://www.flickr.com/photos/rcpl/5104874389
79 percent agree that digital tools
“encourage greater collaboration
among students”

The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools 

Pew Internet & American Life Project, 16 July 2013 

http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!
http://www.flickr.com/photos/rcpl/5104874389
I Learn Through Creation and
Sharing
I want to feel in control of my
surroundings and collaborate on my
work.
SINGULARITY?
Where are you going?
"Right now, the cultural shifts, the legal battles,
and the economic consolidations that are fueling
media convergence are preceding shifts in the
technological infrastructure. How those various
transitions unfold will determine the balance of
power in the next media era."
Henry Jenkins
Convergence Culture, 2007
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!
95% of teens (12–17)
Internet Usage
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!
75% on mobile
How Teens Access
~25% primarily on mobile
Teens and Technology 2013. 

Pew Internet & American Life Project, 13 March 2013 

http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
75% on mobile
How Teens Access
37% on smart phone
~50% primarily on smartphone
Teens and Technology 2013. 

Pew Internet & American Life Project, 13 March 2013 

http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx
How Teens Access
Multitasking
it’s all happening at once
THAD
STERNER
NEW
FACE?
My Information is Ubiquitous
The web is not someplace you go… it’s
something that’s always with you.
TRANSITION
We are in a period of profound
Origin of Species?
New communication
evolves the way we think.
Who do you trust?
I Trust Sincerity.

How do you learn?
I learn through creation and sharing.

Where are you going?
My information is ubiquitous.
"Every kid knows jobs are finished; role-playing has taken
over; the job is a passé entity. The job belonged to the
specialist. The kids know that they no longer live in a
specialist world; you cannot have a goal today. You
cannot say, ‘I'm going to start here and I'm going to
work for the next three years and I'm going to go all that
distance.’ Every kid knows that within three years,
everything will have changed — including himself and the
goal."
Marshal McLuhan
with A.F. Knowles, 1971
Jason CranfordTeague
jasonspeaking.com
me@jasonspeaking.com
@jasonspeaking
…The Children of the
(Digital) Revolution*
*You Can’t Fool…
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