…The Children of the (Digital)
Revolution* *You Can’t Fool… Jason CranfordTeague jasonspeaking.com me@jasonspeaking.com @jasonspeaking

Who do you trust? How
do you learn? Where are you going?

"My main theme is the
extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant." Marshal McLuhan letter to Robert Fulford, 1964

"I beat my machine it's
a part of me it's inside of me…" Nine Inch Nails The Becoming

http://www.flickr.com/photos/solanolibrary/1398851994

1988 2001 2013 TEEN TECH
TIMELINE

"The student of media soon
comes to expect the new media of any period to be classed as pseudo by those who acquired the patterns of earlier media, whatever they may happen to be" Marshal McLuhan Understanding Media, 1964

"I’m a 21st Century digital
boy I don't know how to read But I've got a lot of toys." Bad Religion 21st Century (Digital Boy)

25 years Ago
1988

Music = Walkman Games =
NES Home PC Unlikely 25 years Ago 1988 Internet Access Unlikely Mobile Phone Unlikely

12 years Ago
2001

Home PC Likely 12 years
Ago 2001 Internet Access Likely Music = CD Player Games = Nintendo 64, Playstation Mobile Phone Unlikely

Today
2013

Music = iPod/iPhone Games =
Wii, XBox, Playstation Home PC Necessity Today 2013 Internet Access Necessity Mobile Phone Necessity

!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!! 93%
of teens (12–17) Home Computer

Teens and Technology 2013.
Pew Internet & American Life Project, 13 March 2013 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx ~30% it’s their computer 93% of teens (12–17) Home Computer

!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!! 95%
of teens (12–17) Internet

http://www.flickr.com/photos/ratterrell/137750530
5%?

95% of teens (12–17) 81%
of adults (30–65) Internet Usage Teens and Technology 2013. Pew Internet & American Life Project, 13 March 2013 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx 95% of “adults” (18–29) 52% of adults (65+)

!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!! 78%
of teens (12–17) Mobile Phone

Teens and Technology 2013.
Pew Internet & American Life Project, 13 March 2013 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx ~50% Have Smart Phones ~25% Have Tablets 78% of teens (12–17) Mobile Phone

Who do you trust? How
do you learn? Where are you going?

TRUSTED FILTERS Who do you
trust?

"The brain evolved to do
one thing: to take what is uncertain and make it certain." Beau Lotto The Infinite Monkey Cage: Perception (25 November 2013)

"And the irony in all
this is that that democratized media will eventually force all of us to become amateur critics and editors ourselves. With more and more of the information online unedited, unverified, and unsubstantiated, we will have no choice but to read everything with a skeptical eye." GOOD! Andrew Keen The Cult of the Amateur, 2007

THE MOST TRUSTED NAME IN
NEWS

THE MOST TRUSTED NAMES IN
NEWS

“Skepticality" How to read with
a skeptics eye

GAINING TRUST
IS EASY
http://www.flickr.com/photos/adalieplain/370403491

One Third of 12–15 year
olds believe that if a search engine lists information then it must be truthful… Truth, Lies and the Internet demos.co.uk !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!! http://www.flickr.com/photos/rcpl/5104874389

…15 per cent don’t consider
the veracity of results but just visit the sites they ‘like the look of’. Truth, Lies and the Internet demos.co.uk !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!! http://www.flickr.com/photos/rcpl/5104874389

KEEPING TRUST
IS HARD
http://www.flickr.com/photos/josephb/5186482331

Increasingly Skeptical Democratization of content
leaves my dubious

I Trust Sincerity I’m growing
increasingly skeptical of what I see.

How do you learn? PRIME
MOVERS

“In the emerging, highly programmed
landscape ahead, you will either create the software or you will be the software. It’s really that simple: Program, or be programmed. ” Douglas Rushkoff Program or be Programmed, 2010

We build our own realities

http://www.flickr.com/photos/smileham/3625575202/

96 percent agree digital technologies
allow students to share their work with a wider and more varied audience. The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools Pew Internet & American Life Project, 16 July 2013 http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!! http://www.flickr.com/photos/rcpl/5104874389

79 percent agree that digital
tools “encourage greater collaboration among students” The Impact of Digital Tools on Student Writing and How Writing is Taught in Schools Pew Internet & American Life Project, 16 July 2013 http://www.pewinternet.org/Reports/2013/Teachers-technology-and-writing.aspx !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!! http://www.flickr.com/photos/rcpl/5104874389

I Learn Through Creation and
Sharing I want to feel in control of my surroundings and collaborate on my work.

SINGULARITY?
Where are you going?

"Right now, the cultural shifts,
the legal battles, and the economic consolidations that are fueling media convergence are preceding shifts in the technological infrastructure. How those various transitions unfold will determine the balance of power in the next media era." Henry Jenkins Convergence Culture, 2007

!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!! 95%
of teens (12–17) Internet Usage

!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!! 75%
on mobile How Teens Access

~25% primarily on mobile Teens
and Technology 2013. Pew Internet & American Life Project, 13 March 2013 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx 75% on mobile How Teens Access

37% on smart phone ~50%
primarily on smartphone Teens and Technology 2013. Pew Internet & American Life Project, 13 March 2013 http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx How Teens Access

Multitasking it’s all happening at
once

THAD
STERNER

NEW
FACE?

My Information is Ubiquitous The
web is not someplace you go… it’s something that’s always with you.

TRANSITION We are in a
period of profound

Origin of Species? New communication
evolves the way we think.

Who do you trust? I
Trust Sincerity. How do you learn? I learn through creation and sharing. Where are you going? My information is ubiquitous.

"Every kid knows jobs are
finished; role-playing has taken over; the job is a passé entity. The job belonged to the specialist. The kids know that they no longer live in a specialist world; you cannot have a goal today. You cannot say, ‘I'm going to start here and I'm going to work for the next three years and I'm going to go all that distance.’ Every kid knows that within three years, everything will have changed — including himself and the goal." Marshal McLuhan with A.F. Knowles, 1971

Jason CranfordTeague jasonspeaking.com me@jasonspeaking.com @jasonspeaking
…The Children of the (Digital) Revolution* *You Can’t Fool…

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