The document discusses web typography and what makes typography "sexy". It explores how typographic style, voice, and design can grab attention, keep attention, and give something memorable. Specific typographic techniques are examined like contrast, scale, texture and finding the right "voice". While legibility is important, harder to read fonts can encourage deeper processing of information. Designers know that certain typographic techniques impact memory and learning.
38. SPACE…
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white kitten had had
nothing to do with it:--it was the black kitten's fault
entirely. For the white kitten had been having its face
washed by the old cat for the last quarter of an hour
(and bearing it pretty well, considering); so you see
that it couldn't have had any hand in the mischief.
39. SPACE…
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white kitten
had had nothing to do with it:--it was the
black kitten's fault entirely. For the white
kitten had been having its face washed by
the old cat for the last quarter of an hour
(and bearing it pretty well, considering); so
you see that it couldn't have had any hand
in the mischief.
40. SPACE…
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white kitten
had had nothing to do with it:--it was the black
kitten's fault entirely. For the white kitten had
been having its face washed by the old cat for
the last quarter of an hour (and bearing it
pretty well, considering); so you see that it
couldn't have had any hand in the mischief.
41. SPACE…
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white kitten
had had nothing to do with it:--it was the black
kitten's fault entirely. For the white kitten had
been having its face washed by the old cat for
the last quarter of an hour (and bearing it pretty
well, considering); so you see that it couldn't
have had any hand in the mischief.
43. SCALE…
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white kitten had had nothing to do with it:--it was the black kitten's fault entirely. For the white kitten had been having its face
washed by the old cat for the last quarter of an hour (and bearing it pretty well, considering); so you see that it couldn't have had any hand in the mischief.
44. SCALE…
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
Looking-Glass house
One thing was certain, that the white kitten had
had nothing to do with it:--it was the black kitten's
fault entirely. For the white kitten had been having its
face washed by the old cat for the last quarter of an
hour (and bearing it pretty well, considering); so you
see that it couldn't have had any hand in the
mischief.
55. GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
Pirate = UglyQua
Insane = Sybil Green
Robotic = Synchro LET
Suave = Cooper Std
57. Brand D
Brand IBrand H
Brand E
Brand F Brand N
Brand C
Brand G
Brand KBrand J Brand Q
Brand X
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
58. TYPOGRAPHIC DESIGN
GIVES YOU
SOMETHING TO REMEMBER
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
65. WHEN LEGIBILITY AND
READABILITY ARE A PROBLEM
GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
66. GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
A long-standing typographic maxim is that the most
legible typefaces are “transparent” to the reader–that is,
they don’t call undue attention to themselves. Additionally,
the most legible typefaces contain big features and have
restrained design characteristics.
— Allan Haley
“
67. GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
When people find something easy to read, they take that
as a sign that they've mastered it. Conversely, the
researchers believe harder-to-read fonts provoke a feeling
of lack of mastery and encourage deeper processing.
— Daniel Oppenheimer
“
69. GROUP
THE
CRANFORDTEAGUEJason Cranford Teague
@jasonspeaking | #sexynewtype
THE NEW WEB TYPOGRAPHY
A number of so called "desirable difficulties" show that
when people process information deeply they learn more
effectively, and depth of processing is not necessarily easy.
— Daniel Oppenheimer
“