2. INTRODUCTION
TYPES OF SEO
HOW SEO WORKS
SEO BUILDING BLOCKS
KEYWORD
CRAWLER
LINKS
WHITE HAT
BLACK HAT
OUT LINE
3. Search engine optimization (SEO) is
the process of affecting the visibility
of a website or a web page in a
search engine's unpaid results
often referred to as "natural,"
"organic," or "earned"
results.
SEO
5. On Page SEO is the science of optimizing the
contents of a website such that it becomes
friendlier to the search engines.
This technique includes
the optimization of texts,
images, tags, URL structure,
internal links, headers etc.
ON-PAGE SEO
6. Off page SEO refers to techniques
that can be used to improve the position
of a web site in the search engine
results page (SERPs). Many people
associate off-page SEO with link
building but it is not only that.
OFF PAGE SEO
7. Keywords
Keyword selection and keyword-rich text
Crawler
A crawler-friendly site navigation scheme
Links
Link popularity
SEO Optimization Categories
8. In search engine optimization (SEO) terminology, white
hat SEO refers to the usage of optimization strategies,
techniques and tactics that focus on a human audience
opposed to search engines and completely follows search
engine rules and policies.
WHITE HAT SEO
9. In search engine optimization (SEO) terminology, black
hat SEO refers to the use of aggressive SEO strategies,
techniques and tactics that focus only on search engines
and not a human audience, and usually does not obey
search engines guidelines.
BLACK HAT SEO
