This is a primer on fashion.

1. The
beauty
of Fashion
The what, why, who, where and when of fashion.
Javed Mohammed
k2film@live.com
A K2Vista Production

2. What is fashion?
It’s what
designers
create for a
select
population
which later
becomes a
trend.

3. Why People Wear
Clothes?
• Traditionally
clothes primarily
worn for
protection from
the environment,
for privacy and to
enhance beauty.

4. Why People Wear
Clothes?
Physical Needs
•Protection
•safety
Psychological Why
Needs Social
Clothing? Needs
•Identity
•Affiliation/
•Adornment fitting in
•Cultural identity •standards

5. Good fashion= Good
design
A combination of:
• Line
• Shape
• Color
• Texture
• Pattern

6. Cycle of fashion lasted
decades
• In early traditional
cultures, styling of
clothes did not
change or if it
changed stayed
for a long period.

7. Travel changed this
• From Baghdad to
Moorish Spain;
Turkey to Middle
East and Central
Asia.

8. Paris: Where fashion
began
• Paris, France from
1600s became
center of fashion,
where French
royalty and affluent
used designers to
outfit them.

9. Haute culture
• Started after the French
Revolution (1789),
haute couture design
firms grew. French for
“Fine Tailoring” High-
fashion, individually
designed, original,
handmade garments for
the elite, $2K-$40K.

10. A little history
1900s-1950s
• US magazine Vogue in 1909 helped spread the
word in fashion
• Manufactured fabrics, included nylon and rayon
• Looser fitting, functional clothes, especially for
workforce
• Long hair, Long hemlines, corsets, hats

11. 1920s and chanel
• Chanel liberated
women from
"corseted
silhouette" and
popularized the
acceptance of a
sportive, casual chic
as the feminine
standard.

12. chanel
• Her influence
went beyond
clothing into
jewelry,
handbags, and
Chanel No. 5
fragrance.

13. Women’s liberation
• Shorter hair, disbandoned Victorian era
clothes
• Shorter skirts
• Nylon (cheaper hosiery)
• Corsets abandoned
• Alternating long hem lines, narrow
shoulders and tightly fitted bodices with
long, full, or narrow skirts.

14. 1960’s
• Hippie style – liberal
fashion with influence
from the east, using
bright colors, peasant
embroidery, cheeseclo
th, and safari jackets.

15. 60’s continued
• Clothes came in brighter colors
• In 1966, Mary Quant came up with the idea
of the miniskirt
• Pants become commonplace for women
• The mod and hippie subcultures emerged
• Twiggy become a fashion icon

16. 1970’s
• Influence of disco,
punk, and feminist
movement included:
torn clothing, pant
suits for women, and
influence of white,
neon and after-glow.

17. 1980’s
• Business casual with
the power look and
health conscious. High
price not linked to high
fashion and more use
of easy to care
synthetic fibers.
Rebellious, colorful,
and crazy.

18. 1990’s
• In US dress-down leads
the way to informality,
comfort and athletic
look override business
attire. Grunge – a style
started by youth culture.
Messy, uncombed, not
too much effort.

19. 2000’s
• Free-spirited:
Bohemian Chic and
Hipster - mixed
different styles from
punk, grunge, hippie,
hipsters using large
sunglasses, flowing
skirts, boots and loose
jumpers.

20. Fashion terminology

21. Designer Label
• A cross between
couture and mass
market eg Donna
Karan, Yves St
Laurent, Gucci.

22. Mass market
• Affordable ready-to-
wear, off-the rack high
street fashion while
trying to keep the look
of Designer or Haute
Couture eg Old Navy,
Gap, Abercrombie and
Fitch, H&M.

23. 4 Fashion capitals
PARIS NEW YORK
Clean-cut & casual
Chic and stylish
MILAN LONDON
Casual elegance Unorthodox clothes
Dior ,Chanel, Calvin
Yves Saint Klein, Ralph
Laurent Lauren
Valentino, Milan Fair Vivienne Westwood

24. A fashion year
• Work a year in advance
• 2 seasons:
– Spring/Summer (lightweight)
– Autumn/Winter (heavier fabrics)

25. The brand
• Every fashion hub and
then every fashion
house has an identity.
The collection has to
identify with the
brand/look and
complement each
other.

26. Theme for Collection
• Designer selects
theme, color,
type of fabric,
place, history,
event.

27. designing for
Collection
• Designing builds of theme and includes number of
garments, to be done. From paper pattern to
muslin sample, adjustment, accurate pattern,
samples in fashion fabric and various colors in 3
month period.

28. Fashion show
• Press and
buyers get
their first look
of the
collection at
the show.

29. fad
• A fashion with a
sudden burst of
popularity or
novelty that
“catches on.”

30. style
• Your own defining
form of dress that
may or may not
incorporate what is
the fashion trend.

31. classic
• Stays in
fashion over
time.

32. design
• A specific version
of a style.

33. trend
• Movement of
fashion through
market and its
endurance in
popularity.

34. Fashion cycle

35. globalization
• Democracy, media,
growth of middle class,
and spread to other
fashion centers made
fashion available to the
masses.

36. Fashion repeats itself

37. Fashion Trend Cycle

38. Predicting the future
• Designers have
to predict what
will be in style,
they look at past
trends, what
worked and what
else is going on
in environment to
identify trends.

39. Please share this with
your friends
All images are from public domain and
copyright of respective owners
A K2 Vista Project
k2film@live.com
Copyright 2012